4screen’s Post

4screen never stops! 🚀 After successfully launching in the Netherlands, we’re excited to expand into Belgium! Now, brands can connect with their audience on-the-go, driving more meaningful interactions in Belgium! Last week, we kicked off our first roadshow in Brussels and Antwerp, engaging with agency partners and potential brand collaborators. We had the pleasure of meeting Patrick Steinfort from Media Marketing Belgium for an insightful interview, where we shared details about our new solution. The article is available in both French and Dutch, and I'd be happy to share more in English too! #4screen #DigitalAdvertising #BelgiumExpansion #InCarAdvertising #Innovation #Belgium

Ad-ID is developed and supported by the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers (ANA) industry bodies. The findings highlight how repeated exposure to identical ads can have a negative impact, as 49% of participants admitted to having decided against purchasing a product from a brand due to seeing the same ads too often. The report further indicates that certain demographic groups are more affected by ad fatigue, including adults under 55, men, parents with children under 18, and adults living with children, who are significantly more likely to express frustration with repetitive advertising. The results emphasize the importance for brands to diversify their marketing strategies to avoid diminishing consumer interest. To read more, click link below 👇 https://lnkd.in/d88j3E-J • • • #marketingedgem #marketingedge #industrynews #imc #branding #adverting #marketing #digitalmarketing

🛍️ 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗟𝗮𝘀𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗠𝗮𝗹𝗹 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 💡 Indoor advertising isn't just about visibility; it's about creating genuine connections. Repeated exposure in a mall environment fosters familiarity and trust, building long-lasting relationships with consumers.🤝 Unlike digital ads, indoor advertising offers a tangible, real-world experience. This creates deeper emotional connections, making it a powerful tool for businesses seeking lasting impressions.🌟 #BrandManagement #20Years #IndoorAdsMatter

This is exciting news.. Removing the unknown and deploying more effective campaigns. Our Smart Link ID solution is now available on InfoSum! Brands and publishers can increase match rates to boost the reach of existing media channel advertising campaigns and bridge the gap between online and offline #data. Containing 400m unique total name and address combinations, all postcodes, UPRNs and UDPRNs in the UK, 105m emails, and 81m mobiles, Smart Link is used to link contact information from multiple sources, verifying contactability across individuals or households to validate identity. https://soamp.li/m1qE #mediachannel #advertising #dataverification #customeridentification

Excellent news for online advertisers and our clients who are running online ad campaigns. I've been banging on about the rise of online ads for the past 20+ years, hence my switch from traditional media to online. The article on the evolving media landscape in the UK is an interesting one you can read more here - https://bit.ly/3TQoxss But if you're not as passionate about this subject, don't worry we've got you covered and taken snapshots of the main takeaways from this fascinating recent YouGov report.

💼🛫 Did you know 42% of the airport audience are Business flyers? 🧳 According to the new research “First Class Advertising – The Enduring Magic of Airports”, conducted by Ipsos for JCDecaux, the typical flyer profile skews younger and wealthier than the general population. Among flyers, some segments of the airport audience further elevate their value: 💺 42% Business flyers ⚖️ 32% Decision Makers. Want to learn more? Head over to our full research 👉 https://lnkd.in/eH9EGKhh

It's important to remember that attention is a means to an end, rather than an end in itself. David Ogilvy had it right when he said, “We sell – or else.” However, we can't sell without attention, and what 11 years of eye-tracking studies have shown us at Lumen Research is that only around 30% of the ads that are 'viewable' are actually viewed. We have learned that using this 'ground truth' data to plan, buy, measure, and optimise your advertising campaigns leads to better outcomes. We were therefore delighted to contribute to this WARC Guide to Attention, which provides a summary of new thinking and best practice on attention and outcomes. Check it out, or get in touch for more info: https://lnkd.in/eJuYQyuy? #attention #warc #advertising

Advertising Analysis of Dove I have conducted some research and shared my Insights on the Campaign covering: 1. Brief History of Dove 2. Advertising Analysis of "Dove Real Beauty Campaign" 3. Key Learnings from the Campaign Campaign Link:- https://lnkd.in/dhTUpR9T Hope you find this helpful! 😀 👉Please let me know in the comments which Ad Campaign you want me to review next! #performancemarketing #advertisinganalysis #adcampaigns #dovecampaign #realbeauty

🏙️ Take Your Brand to New Heights! Unipole ads are impossible to miss, towering over streets and grabbing attention from every angle. With Galaxy Advertisers, your brand gets unmatched visibility, creating a powerful presence that resonates with everyone who passes by. Let’s elevate your advertising! #GalaxyAdvertisers #OutdoorAdvertising #BrandVisibility #GalaxyAdvertisers #MarketingSolutions #BrandReach #HaridwarBusiness #AdvertisingSince1996 #BillboardAdvertising #BrandCollaboration #BusinessMerger #UnipoleAdvertising #UnipoleAd #MarketingInnovation #AdvertisingGoals #HaridwarAdvertising #BNIUttarakhand

When we design digital campaigns, especially in the political sphere, we tend to miss out on one crucial aspect: digital acceptance! 📲 While traveling on the metro today, I observed an interesting sight: people preferred to wait in long queues to get metro tickets rather than using the five machines kept just beside them! Even big banners with QR codes were not effective enough to make them use their phones to get the tickets! 🎟️ And this is a scene from an 'urban' setting where we expect our digital campaigns to work like a charm! But then there is the actual audience—WhatsApp forwards might help, but physical outreach is paramount!✨ #political #consultancy #digitalcampaigns #marketing #advertising