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Payments, Documents and Contracts, Ecommerce with Prashant Join us as we discuss Payments, Documents and Contracts, Ecommerce with Prashant

𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐞𝐯𝐞𝐫 𝐰𝐨𝐧𝐝𝐞𝐫𝐞𝐝 𝐰𝐡𝐲 𝐚𝐢𝐫𝐥𝐢𝐧𝐞𝐬 𝐨𝐫 𝐞-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐠𝐢𝐚𝐧𝐭𝐬 𝐥𝐢𝐤𝐞 𝐀𝐦𝐚𝐳𝐨𝐧 𝐨𝐟𝐟𝐞𝐫 𝐜𝐨-𝐛𝐫𝐚𝐧𝐝𝐞𝐝 𝐜𝐫𝐞𝐝𝐢𝐭 𝐜𝐚𝐫𝐝𝐬? Take Amazon’s co-branded credit card, for example. It offers 5% cashback on all Amazon transactions—a feature that might seem like a margin-cutting move for the merchant. But behind this lies a strategic partnership between merchants, banks, and card networks, creating a win-win-win scenario for everyone involved 𝗪𝗵𝗮𝘁 𝗔𝗿𝗲 𝗖𝗼-𝗕𝗿𝗮𝗻𝗱𝗲𝗱 𝗖𝗿𝗲𝗱𝗶𝘁 𝗖𝗮𝗿𝗱𝘀? Co-branded credit cards are created through strategic partnerships between banks and merchants, supported by card networks like Mastercard. These cards prominently feature the logos of both partners and offer exclusive, brand-specific rewards such as cashback, loyalty points, or discounts tied to customer spending habits Key sectors leveraging co-brand credit cards include travel, hotels, fuel, e-commerce, grocery and lifestyle 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗳𝗼𝗿 𝗔𝗹𝗹 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀 For Banks: 1) Customer Acquisition Made Easy: Merchants’ customer bases offer alternate and cost-effective acquisition channels 2) Higher Customer Engagement: Increased spending and activation rates drive revenue 3) Brand Visibility: Co-branding elevates both the bank’s and merchant’s visibility 4) Loyalty and Retention: These cards exhibit low customer attrition and top-of-wallet behavior For Merchants: 1) Boosted Sales and Loyalty: Tailored rewards encourage repeat purchases and higher spending 2) Access to Issuer Expertise: Leverage the FI’s expertise in customer acquisition and credit risk management 3) Targeted Marketing: Enhanced brand visibility through co-marketing initiatives and exclusive offers For Consumers: 1) Exclusive Rewards and Benefits: Cashback, loyalty points, and tailored benefits enhance value 2) Seamless Shopping Experience: Incentivized online and offline transactions 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗮𝗻𝗱 𝗘x𝗽𝗲𝗻𝘀𝗲 𝗦𝗵𝗮𝗿𝗶𝗻𝗴 Co-brand partnerships involve revenue sharing and significant investments by both parties * Issuer Revenue: Driven by interchange fees, interest from revolvers, and annual fees * Merchant Revenue: Boosted by increased spending, and loyalty from cardholders along with part of revenue/profit from the Issuer * Costs to Issuers: Funding rewards (cost shared by merchant), payments for revenue/profit sharing (to merchant), and acquisition costs Issuers and Merchants have a range of revenue/profit sharing models, including Acquisition bounty, revenue sharing, profit sharing, or a hybrid model With co-branded cards expected to capture 25% of the Indian market share by 2028, these partnerships are no longer optional but essential. For merchants, incorporating co-branded cards into their 2025 strategic agenda is critical to staying competitive Explore in-depth strategies for FIs to unlock the full potential of co-brand partnerships in the report below #CoBrandCards #BankingStrategy

Instant Gratification Sells—Quick Deliveries Seal the Deal In the fast-paced world of eCommerce, one thing has become crystal clear: instant gratification drives consumer decisions. Having worked in logistics for over 20 years, I’ve seen this shift firsthand—from standard shipping being the norm to customers now expecting lightning-fast deliveries. It’s fascinating to watch how drastically consumer expectations have evolved over the last decade. Back then, a 3-to-5-day delivery window was acceptable. Today, customers expect products almost immediately after they hit “Buy.” The psychology behind it is powerful—instant gratification makes the purchase feel more rewarding. That excitement of knowing their product is just hours away drives customers to complete their transactions. And for businesses, this means quick commerce is no longer just a luxury; it’s an essential part of their operations. The brands that embrace faster shipping options are the ones seeing fewer cart abandonments and more completed sales. It’s not just about moving packages faster; it’s about creating a seamless experience from checkout to delivery. In today’s competitive market, the difference between a sale and an abandoned cart could be how quickly you can deliver. As businesses, we must continuously evolve to meet our customers' demands for convenience, speed, and satisfaction. Remember, in a world where consumer expectations are changing faster than ever, quick commerce could be the key to staying relevant.

Platforms like marketplaces and aggregators are vital for merchants expanding their reach, but they often struggle with seamless payment options. A new PYMNTS Intelligence report explains how managing complex payment systems can strengthen merchant relationships. https://hubs.ly/Q02QBBfM0

In the bustling world of pop-up markets, efficient and secure transaction handling is crucial for both vendors and customers.    Whilst offering a card-only service to customers might seem the simplest way to manage transactions, it also risks alienating the thousands of consumers who prefer to pay by cash.    In addition, as consumer demand for efficiency has grown, cards have overtaken cash as the nation’s preferred payment method, and the popularity is only set to grow. Failing to cater to these individuals will result in lost revenue and opportunities…   Read more in our latest article with eCommerce Forum, here:  https://lnkd.in/euqFjp_f...

E-commerce Merchants are (Almost) Useless #ecommerce English 2 Top 2 Mistakes That Make You Lose Sales When a customer buys from you, it should be as simple as possible. Like water flowing down a mountain. Your customer should be able to purchase in the simplest way possible. And one of the crucial things is: 1)🛒 Shopping Cart - An Invisible Trap Most merchants often neglect this part, thinking there’s nothing to be done, but it's very important. When your customer orders, just think that they are probably watching a series while their partner is calling them to ask, “What are we eating tonight?” There are plenty of opportunities for them to get distracted and "forget" to complete their purchase. The solution is to make it simple and easy, with as few distractions as possible. The question is: Can your customer pay in less than 20 seconds? Yes No. Can you speed up the payment method (one-click payment, automatic registration...)? 2)💸 Promotion - A False Good Idea I also do promotions, even though I know it's a mistake. When you think "cheap," you think discount, not good quality... Otherwise, why would they need to run promotions? The answer is simple: because it's easy. All you have to do is lower the price, which ends up creating a red ocean of competition, as you fight to win customers. The other solution (blue ocean) is to add value. In a high-end store, prices aren't slashed because it's not a market. The solution you too can adopt, and that they use, is to... ADD. Add a gift, a bonus, a complementary product. This helps maintain quality (because promotions are good short-term but bad long-term). When you add something, you add value. The question is: When a customer buys from you, do they get a lot of value? Yes No If you're an e-commerce merchant selling products and need help to increase/improve your store’s revenue, write a comment (8 and your thoughts on this post). I’ll send you a Google Form (2 minutes to fill out) with 4 actions you’re probably not doing, and this will help me see if I can assist you.

B2B commerce is undergoing rapid evolution, creating challenges that merchants may not be fully prepared for. A crucial element of this shift is moving away from traditional methods like BACS and commercial credit card payments towards innovative solutions such as Pay by Bank and Payment Links. Stay informed about the latest developments here #B2Bcommerce #Innovation #PaymentSolutions

Ever wish your business customers could pay you as easily as consumers do in e-commerce stores? 🛒 Levers offers a modern B2B payment portal with flexible payment options, enabling companies around the globe to accept online local and cross-border payments and eliminate the hassle of reconciliation, sending account statements, and wire instructions. With Levers, you can provide the same delightful experience in your collections process that your customers expect from your products and services ✨

When it comes to succeeding in eCommerce, conversion is king. Yet online merchants widely report having problems in delivering a high-quality checkout For daily news and analysis subscribe to the https://lnkd.in/grcK6QEX newsletter. #Payments #Finance #Fintech

Direct-to-consumer (D2C) e-commerce is on the rise in Europe, as well as in the region's largest market: the United Kingdom. Major e-commerce platforms may have a broad product selection, but an increasing number of UK consumers are flocking to D2C e-commerce webshops, looking for confidence in the quality of the products they buy online and a better customer experience. What are the fastest-growing D2C categories in the UK, which are the most popular D2C brands, and how many parcels were delivered D2C last year? Find out by swiping through the slides below ➡ #d2c #directtoconsumer #ecommerce #UK #onlineshopping