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Is it time to stop sharing organic employer branding content on LinkedIn Company Pages if your goal is to get in front of new, potential candidates??? Earlier I shared a post of Richard van der Blom, which I found in Hung Lee's weekly Brainfood newsletter. It confirmed that organic content reach from company LinkedIn pages had dropped to 1.5%. 😫 For context. If your company has 1000 followers and you share content organically, then it'll only be pushed to 15 of them! (that's not a typo, folks). And, by the way, you have no choice on who those 15 people are, and whether they're the ones you're wanting to get your organic message in front of. In my latest video I discuss whether it's finally time to pull the plug on organic LinkedIn content on Company pages, and redirect that labour intensity to things I think will have a significantly greater impact on your employer branding and talent marketing efforts. Do you agree? Am I going mad? Are my ideas too extreme? As always, all opinions welcome (whether you agree or not) and I look forward to the conversation and debate in the comments. Check out the clip below. I'll share the full video in the comments.

Employer brand managers. Here's how to use content marketing strategically at every stage of the candidate journey. 👇 Top of funnel (awareness) 👀 • Informational search engine marketing • Keyword strategy • Employer brand blog • Employer brand podcast • Lengthy podcast descriptions • Podcast transcripts • Short-form video • Lived EVP on social • Influencer marketing • Senior leader personal branding Mid-funnel (engagement) 🫶 • Informational and commercial (research) search engine marketing • Internal links network • Long-form video • Segmented empowerment whitepapers • eBooks on professional development • Email sign-up • Newsletter w/links back to careers site • Campaign emails • One-off candidate skills webinars Bottom-mid-funnel (conversion) 🌗 • Transactional and navigational search engine marketing • Programmatic ads • Google Ads • Role specific landing pages • 6-part professional development skills courses/webinars • CTR buttons on blog posts, podcast descriptions, and other careers site pages • Internal links to ATS • Downloadable content Bottom of funnel (loyalty/ambassadorship/shareability) 🫂 • Social share buttons • Infographics • Off-page SEO/backlinks strategy • PR • Employee exclusive influencer access • Signed-up membership gifts • Internal newsletter • Employee exclusive webinars, classes, and courses • Employee generated social content • Onboarding content • Keep warm content ___________________________________________ I'm Nick, Founder & MD of Chezz Branding & Content. We work with global and local employers of all sizes to zero in on target candidates, drive traffic to careers websites, nurture conversions, and build employee loyalty and ambassadorship. See my LinkedIn page to sign up to the "Notes from a Chezz" newsletter for more employer brand content strategy, direct to your inbox. 📨📥 Or simply Google "Chezz employer branding" and find us on the search engines. 🖱️👆 You can also get in touch at chezz@chezzagency.com 😘 #employerbrand #contentmarketing #candidateengagement #employeeengagement

LinkedIn branding can provide numerous benefits for MSME Businesses. Here are some key advantages: 1. Enhanced Visibility and Credibility: - Professional Presence: A well-maintained LinkedIn profile enhances your business’s credibility and professional image. - Visibility: LinkedIn’s vast network offers MSME's the opportunity to reach a larger and more professional audience. 2. Networking Opportunities: - Connections: LinkedIn allows MSME's to connect with potential clients, partners, and industry influencers. - Engagement: Engaging with posts, joining groups, and participating in discussions can help MSME's build valuable relationships. 3. Brand Awareness and Recognition: - Content Sharing: Regularly sharing insightful content can position an MSME as a thought leader in its industry. - Brand Personality: Consistent branding on LinkedIn helps create a distinct and recognizable brand identity. 4. Lead Generation: - Targeted Outreach: LinkedIn’s advanced search and targeting tools help MSME's find and reach out to specific prospects. - In Mail: Direct messaging options like In Mail allow businesses to communicate directly with potential clients. 5. Recruitment: - Talent Acquisition: LinkedIn is an excellent platform for MSME's to find and attract top talent. - Employer Branding: Showcasing company culture and achievements can attract job seekers interested in the company’s values and goals. 6. Market Research and Insights: - Industry Trends: LinkedIn provides access to a wealth of information and trends within your industry. - Competitor Analysis: Observing competitor activity on LinkedIn can offer insights into their strategies and performance. 7. Cost-Effective Marketing: - Organic Reach: Utilizing LinkedIn’s organic features like posts, articles, and videos can be a cost-effective way to market your business. - Sponsored Content: LinkedIn’s advertising options, though paid, can be targeted precisely, ensuring a better return on investment. 8. Thought Leadership and Expertise: - Publishing Articles: LinkedIn allows users to publish long-form articles, helping to establish expertise and authority in your field. - Webinars and Events: Hosting or participating in LinkedIn events can enhance your reputation as an industry expert. 9. Customer Engagement and Relationship Building: - Direct Interaction: LinkedIn provides a platform for direct communication with customers, fostering stronger relationships. - Feedback and Reviews: Engaging with customer feedback on LinkedIn can help improve products and services. 10. SEO Benefits: - Search Engine Rankings: A well-optimized LinkedIn profile can enhance your business’s visibility on search engines, driving more traffic to your website. By leveraging LinkedIn for branding, MSME's can significantly enhance their market presence, build valuable connections, and drive business growth. DM for FREE Business Growth 📈 Call Cr - Online World

New Post: Social Media Marketing Specialist - https://lnkd.in/dn493-3y R14 000 - R28 000 a month Join the Roi-Consultancy Adventure as a Social Media Virtuoso!Where Creativity Meets Scenic Views in Cape Town: Imagine working in a stunning office located in the city center of Cape Town, surrounded by South Africa's majestic landscapes. At Roi-Consultancy, a leader in finance recruitment within South Holland, our fabulous clients have propelled us to greatness, and we're on an unstoppable trajectory to even more success. Our commitment to excellence is highlighted by the remarkable achievement of one of our marketing sources receiving a commission of 100K in Rand, illustrating there's no limit to what you can achieve with us. The Ultimate Role Awaits: This is not just any marketing gig. We're in search of a social media specialist, a creative powerhouse ready to set the digital world on fire. Whether it's LinkedIn, Instagram, or beyond, we need you to unleash your creativity and broadcast our story far and wide. If you've got a penchant for photography and a talent for engaging audiences, you're exactly who we need. Your Work Oasis: Here at Roi-Consultancy, flexibility is the cornerstone of our work ethos. Our breathtaking office in Cape Town's city center, complete with a parking garage, beckons you for collaborative sessions with our spirited team. Yet, we understand that sometimes your best focus comes from the comfort of your own home. That's why we champion both on-site and remote working arrangements. We're not about micromanaging inputs; instead, we thrive on guiding and measuring outputs. If you've got a groundbreaking idea, we're all ears and excited to see you bring it to life. We want you to always get better. What's in It for You? Dive into a role brimming with diversity and innovation. Master social media, dip into recruitment, organize events, and so much more. We're on the lookout for: Social media content creation, with a knack for captivating LinkedIn narratives. Someone with a touch of recruitment wisdom and a full embrace of digital creativity. A vibrant personality eager to engage and make connections online. A creative genius with a vision for transforming social media landscapes. Someone who cherishes remote independence but values the warmth of a close-knit team. Perks That Shine: An enticing bonus and commission structure, with proof that sky's the limit. Boundless opportunities for personal and professional growth. Creative freedom to turn your dreams into reality. Early Fridays to enjoy those long, leisurely weekends. ✨ Why Step Into Our World? Joining Roi-Consultancy is more than landing a job; it's about becoming a valued member of a team that cherishes innovation, celebrates our brand (and our clients), and knows how to have a good time. #remotehiring #remotework #remote #recruitment #recruiting #hiring #remotejob #GetRemote #GetRemoteJobs #socialmedia #socialmediamarketing

We’re Hiring! Join our team! Competitive salary based on experience. How to Apply: Email your resume to angela@nettiejarvis.com Serious inquiries only. Job Title: Social Media, Events, and Marketing IT Assistant   Job Summary: We are seeking a dynamic and tech-savvy Social Media, Events, and Marketing IT Assistant to join our team. This role requires a creative, organized, and team-oriented individual with strong IT skills to support social media management, event planning, and marketing initiatives. The ideal candidate will be a proactive communicator, able to work effectively with different departments to ensure seamless execution of online and offline marketing strategies.   Key Responsibilities: 1. Social Media Management: • Assist in creating, scheduling, and posting content across all social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.). • Monitor social media channels, engage with followers, and respond to inquiries in a timely manner. • Track, analyze, and report on social media metrics to help optimize future campaigns. 2. Event Planning and Coordination: • Support the planning, coordination, and execution of company events, webinars, and trade shows. • Collaborate with vendors, venue managers, and other third parties to ensure event success. • Manage event logistics, including attendee registration, equipment setup, and on-site support. 3. Marketing Support: • Assist with the creation of marketing materials, including email campaigns, newsletters, and promotional content. • Help maintain the company’s website and update content as needed. • Conduct market research to identify trends and opportunities for growth. 4. IT and Technical Assistance: • Provide IT support for marketing-related tools and platforms, such as content management systems (CMS), customer relationship management (CRM) software, and email marketing tools. • Troubleshoot basic technical issues that arise with digital marketing tools and platforms.   Qualifications: • Bachelor’s degree in Marketing, Information Technology, Communications, or a related field. • Strong knowledge of social media platforms and digital marketing tools. • Basic understanding of website management and IT troubleshooting. • Excellent organizational skills, with the ability to manage multiple projects simultaneously. • Proactive team player with strong interpersonal skills. • Proficiency in graphic design and video editing software is a plus.   Skills and Competencies: • Technical Skills: Proficient in using social media management tools (e.g., Hootsuite, Buffer), and basic HTML/CSS is a plus. • Communication: Excellent written and verbal communication skills. • Problem-Solving: Ability to troubleshoot technical issues and work collaboratively to resolve them. • Time Management: Strong ability to prioritize tasks and meet deadlines in a fast-paced environment.

LINKEDIN MARKETING TACTICS FOR BUSINESSES Even without paid ads or access to premium features, there are several effective ways a business can utilize LinkedIn for marketing using employee accounts as under; Optimize Profiles Ensure that all employees have optimized LinkedIn profiles. This includes using relevant keywords in their job titles, summaries & experience sections, as well as having a professional profile picture. Share Engaging Content Encourage employees to regularly share relevant & engaging content related to business's industry, products or services. This could include articles, blog posts, videos, infographics or even curated content from other sources. Participate in Groups Join LinkedIn Groups relevant to industry or target audience & encourage employees to participate by sharing insights, answering questions & engaging in discussions. Create and Join Events LinkedIn allows users to create & join events related to professional interests. Businesses can use this feature to create events such as webinars, workshops or networking sessions & encourage employees to participate & invite their connections. Utilize Company Page While individual employee accounts may have limited features, company page can still be leveraged to share updates, news & insights about the business. Encourage employees to follow company page & share its posts with their networks. Employee Advocacy Implement an employee advocacy program where employees are encouraged to amplify company's messages by sharing updates, job postings & other relevant content with their connections. Engage with Connections Encourage employees to engage with their connections by liking, commenting on & sharing their posts. This helps to build relationships & increase visibility within their networks. Use Hashtags Wisely Incorporate relevant hashtags into posts to increase their visibility beyond immediate connections. Research trending hashtags in the industry & include them strategically in posts to reach a wider audience. Leverage Analytics Although access to detailed analytics may be limited, employees can still track performance of their posts using LinkedIn's built-in analytics. Encourage them to monitor engagement metrics such as likes, comments & shares to understand what content resonates best with their audience. Consistency is Key Encourage employees to be consistent in their LinkedIn activity. Regular posting & engagement help to keep the company top of mind for their connections & increase the likelihood of reaching a wider audience. Outreach Right LinkedIn Expert If there is any requirement, businesses can outreach a right LinkedIn expert from the above large & reliable marketplace according to their needs & budgets: https://bit.ly/3IJA9Z3 By leveraging these strategies, businesses can effectively use LinkedIn for marketing even without paid ads or access to premium features. #linkedinforbusiness #linkedinmarketingtips #business #linkedin

𝗪𝗵𝗼 𝗜𝘀 𝗮 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁, 𝗮𝗻𝗱 𝗪𝗵𝘆 𝗗𝗼 𝗕𝘂𝘀𝘆 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝗡𝗲𝗲𝗱 𝗢𝗻𝗲? In today’s fast-paced digital world, it’s crucial for CEOs, founders, & C-level executives to stay relevant, engaged, and informed but managing a digital presence, crafting a strategy, and keeping up with analytics is a full-time job in itself. This is where a Digital Strategy Virtual Assistant (VA) steps in. So, who exactly is a 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗩𝗔? A Digital Strategy VA is a skilled professional who specializes in creating, implementing, and managing digital strategies. They bring together expertise in social media, content, analytics, customer engagement, and brand management acting as the digital backbone for busy executives. Here’s how they help: • 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 Managing a consistent and engaging online presence across platforms, sharing posts that reflect the executive’s vision, and building a strong digital community. A digital VA helps CEOs shine without having to be hands-on every day. • 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 & 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 Tracking and interpreting data from social platforms, websites, and campaigns, so that leaders know what’s working and what needs tweaking. This ensures that every digital decision is grounded in real insights. • 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 & 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Ensuring customers and partners stay connected and valued through email campaigns, community management, and personalized engagement leaving a positive impression that strengthens loyalty. • 𝗥𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Monitoring online reviews, responding to feedback, and protecting the brand image executives have worked so hard to build. This includes proactive reputation management to keep their digital presence positive and respected. • 𝗣𝗿𝗼𝗷𝗲𝗰𝘁 & 𝗖𝗥𝗠 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 Organizing digital projects, keeping customer relationships updated, and ensuring communication flows smoothly, so executives can focus on high-level decision-making. • 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 Curating content that reflects the CEO’s expertise, engaging with industry leaders, and helping them establish a strong personal brand as a thought leader. In short, a Digital Strategy VA is more than just support they’re a strategic partner who makes sure every digital effort is purposeful, efficient, and impactful. They handle the details so that busy leaders can focus on the big picture, knowing their digital presence is in expert hands. 𝗔𝗿𝗲 𝘆𝗼𝘂 𝗮 𝗯𝘂𝘀𝘆 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲? 𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝗶𝗳 𝘆𝗼𝘂 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗲𝘅𝗽𝗹𝗼𝗿𝗲 𝗵𝗼𝘄 𝗮 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗩𝗔 𝗰𝗮𝗻 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝘆𝗼𝘂𝗿 𝗴𝗿𝗼𝘄𝘁𝗵! #DigitalStrategy #VirtualAssistant #ExecutiveSupport #DigitalMarketing #BrandGrowth #CustomerEngagement #DataInsights #PersonalBranding

Neil Patel's Top Event After Products A Guide to Post-Event Success Neil Patel, a renowned digital marketing guru, has influenced and endorsed numerous products designed to help businesses capitalize on the momentum gained from events. Here are some of the top event after products that have been shaped by his insights: 1. Lead Generation Tools * Lead Capture Apps: These tools help you capture leads efficiently at events, often using QR codes, interactive displays, or gamified experiences. * Lead Nurturing Software: Neil Patel emphasizes the importance of nurturing leads after events. This software helps you segment leads, send personalized follow-up emails, and track their engagement. 2. Social Media Management Tools * Event Hashtag Tracking: Neil Patel advocates for using event-specific hashtags to track conversations and engagement. These tools help you monitor mentions, identify influencers, and respond promptly. * Social Media Scheduling Tools: These tools allow you to schedule social media posts in advance, ensuring a consistent presence and timely sharing of event highlights. 3. Content Creation and Marketing Tools * Video Editing Software: Neil Patel often highlights the power of video content. This software helps you create engaging videos from event footage, add captions, and optimize them for sharing. * Blog Post Generators: These tools can help you quickly create blog posts summarizing event highlights or expanding on key themes discussed. 4. Email Marketing Tools * Event Follow-Up Templates: Neil Patel stresses the importance of sending timely follow-up emails to event attendees. These templates help you craft personalized messages and nurture relationships. * Email Automation: Automate email campaigns to send reminders, thank-you messages, and exclusive offers to event attendees. 5. Analytics and Reporting Tools * Event Tracking Software: Track key metrics like attendee engagement, lead generation, and return on investment (ROI) to measure the success of your event and inform future strategies. * Data Visualization Tools: Create visually appealing reports and dashboards to share event insights with stakeholders and identify areas for improvement. By leveraging these tools and following Neil Patel's advice, you can effectively capitalize on the momentum gained from your events, generate leads, and drive long-term business growth.

When other employers zig, you need to zag. That's how employer brand differentiation works. Don't use the same crowded spaces that your competitors are all jostling for position within. Do something different. Do something that performs better. LinkedIn is great for converting candidates. Of that, there's no doubt. Because 79% of ACTIVE jobseekers use social to research employers, according to Glassdoor. But what if I told you there's a way to deliver 1,000%+ more candidates to your careers site? What if I told you that they would mostly be made up of the 70% of candidates who are PASSIVE? And what if I told you that a post you publish tomorrow using this method will still deliver traffic for you years later? My name's Nick Mitchell and I'm the Founder and MD of Chezz Branding & Content. I walked away from a 24-year career as a traditional Employer Brand specialist to help Talent Acquisition professionals deliver a more results-focused approach. How does it work? Most employers only leverage the social media aspect of content marketing strategy. This means they're missing out completely on careers site content strategy. Which is wild, considering that website content delivers 10x more traffic than social on average. There are two things you need to do: 1. Build an "on-page SEO" strategy (that's a growing bank of content published on your careers site) 2. Build an "off-page SEO" strategy (that's getting your careers site content referenced elsewhere online) One of my favourite ways to grow both of these types of SEO is via blogging. You may think blogging has none of the "bells and whistles" of video or podcast. (Both great careers site content strategies, which I also recommended.) But blogging is the best way to grow relevant passive candidate traffic. Why? Because a blog strategy: • Quickly grows the number of pages your careers site has indexed on Google • Gets relevant pages served for far more passive candidate searches • Superpowers search engine rankings—even when your brand name isn't included in the search • Is an "evergreen" investment, i.e. each post gets more traffic over time • Focuses on a much deeper, wider, BIGGER audience than traditional employer brand content • Is so different to what most employers are doing that competition for Google ranking is still very low Early adopters of blogging in customer and B2B marketing were HubSpot, Apple, Microsoft, and Coca Cola. Today, 82% of marketers use blogging in their strategy (Source: HubSpot). Employer Brand and Talent Acquisition professionals, meanwhile, haven't really caught on. But they're starting to. I've delivered blogging strategies for Sage, Squarespace, Nestlé and others. These include both customer and employer brand blogs. The Squarespace blog, for instance, grew their target audience traffic by around 100% within a year. So start blogging to boost your careers site traffic. Link in comments to book an appointment.

5 things I do to stand out on LinkedIn (well, anywhere really). 1) Brand voice. I do not write like a cliché-riddled robot (aka ChatGPT). I do not write like a stuffy old university professor (aka everyone on here strangling their personality to sound ‘professional’). My writing voice is 100% authentically me… swearies, slang’n’all. Charmingly, how I write is the reason I make online friends and it is almost the primary reason people reach out to me for work. Different stands out on a platform where everyone tries to blend in. Good different, as Aldi might say. 2) Niche. For a long time, I was the only brand-voice-driven recruitment/HR/employer branding comms specialist on here (to the brand voice extent, I still am). More than this, my lived experience AND qualifications combined are, as yet, unmatched. Hands in the air if your background covers communication, journalism, recruitment, Corp HR/L&D, small biz content marketing and brand positioning 🙆♀️ Yeah. That my friends, is a niche. When everyone else goes BIG and generic and tries to appeal to everyone, I go SMALL and appeal to my very special SOMEONE. And yeah, it's tight, but it's allowed me to stand out in my small but mighty network. 3) Personal brand. I show up consistently to inspire change and spark creativity and curiosity in others. I challenge the status quo with BS-free marketing guidance. I add value where it’s needed. My sole purpose for being here isn't to ABC (always be closing). I don't use social media for the sell (thought it obviously helps). What I mean is, I show up primarily to serve my community and peers with valuable content, tips, insights, stories AND I contribute to their conversations. 4) Polarising position. I have (unpopular) opinions and I’m not afraid to express them IF it means I can help shift an industry or ‘what’s been done’ forward into better. People resist change, which is why maintaining the status quo is so easy and BANKABLE for those who offer it. And in the case of employer branding? So much rhetoric, not enough action that makes a tangible impact. 5) A go-to word bank. I use all of the above points to create a word bank of phrases, calls to action, headlines, and key messages and sentiment to keep me sounding consistent and on-point. Saves a LOT of time (though admittedly now, I am very much my brand, so I don’t need this as much as the early days!). This is part of my service for brand voice clients to help them apply voice internally after I'm gone (you’re not all marketer writers after all!).   So, there ya have it. The BTS of my brand and what I do to stand out online. Is this something you struggle with? Let me know in the comments what’s holding you back from radiating your sunshine. If you've been trying to 'show up' more but feel stuck, blocked or inferior, check out my mini-course Bland to Brand in case it's a fit. https://lnkd.in/g2sJNFWk