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When it comes to telling your story in the media, the most effective spokesperson is often someone else. Using third-party messengers can add credibility and expand your reach. Identify potential partners by mapping out mutual interests, ensure your message is consistent while allowing for personal touches and leverage PR partners to build and sustain relationships. This strategy enhances the authenticity and impact of your narrative. Explore more on how to execute this proven communications strategy, by 76 Group’s Meghan Graf: https://lnkd.in/euQcxQRr #Communications #PublicRelations

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