7th Gen Ventures’ Post

The only solution is national and supranational regulation. Simple. Free markets don’t exist. Markets exist within a system which includes regulations.

Sustainable it is not Another green startup is failing to meet ends. Why industry giants are reluctant to innovation? Highly competitive environment is the first reason. Investment always causes delayed impact on revenues, often a decade. They simply don’t wish to invest in long term projects. CEOs prefer to cut down cost where possible even if it means compromising mental sustainability of the employees or supply chain. Though they don’t hesitate to pay social media promotions and celebrity endorsements. What is the ratio of sustainability budget / advertisement ? Their bonuses are linked to the stock price. Paying a few % more for sustainable materials meaning intentionally reducing their own benefits. Another stopper here is scaling up sustainable production. And what do they do with billions worth of unsold stock? 🔥 Speak soon, Karusel

It’s disheartening to read about Renewcell’s challenges. The journey towards sustainability, especially in industries as vast and impactful as fashion, is fraught with complexities that are often underestimated. The point made by Claire Bergkamp about the necessity for the fashion industry to genuinely commit to greener alternatives is a stark reminder of the gap between aspirational sustainability and actionable change. It’s evident that without a unified shift in both mindset and investment — paralleled by supportive policy measures akin to those seen in the transition to electric vehicles — progress will remain stagnant. As entrepreneurs and innovators, we should consider this a call to action: to not only support startups like Renewcell by integrating sustainable materials into our products where possible, but also to advocate for the necessary infrastructure and government backing that can accelerate this shift.

@renewcell Tricia Carey You’ve all done an extraordinary job & I hope one day we look back& see it as a glitch. 🤞🏼 Unfortunately change will be rare if governments don’t legislate & invest plus move faster than, as you say a sluggish pace. Every inhabitant is responsible to some extent as our buying decisions matter. The disconnect between cheap & good will not be voluntarily fixed. Brands must be forced to make better decisions. I’m hoping that our digital product passport will help 🙏🏼 I designed it to be a circular boomerang 😂 help brands to see that it’s not a risk when they’re able to a. Continue to make profits from less/being better & it increases their ROI, B. have much more creative fun including clever Stage 3 resource recovery providers C. Know their contribution to the climate crisis is vastly reduced & are proud of their achievements. Brands can impress us with their #circulardesign strategies; especially now with RFiD Threads DPP, for the1st time can prove usability, longevity, recyclability, that the product was built to last and not just die on a rubbish heap. In wholesaling textiles I get so excited talking about the remarkable humans who make our textiles. Thank you for being so remarkable I hope it’s all ok soon 🙏🏼

https://lnkd.in/gRE5jAyT Fashion is not in my lane but polymer is. The #Journal reported that the Swedish #startup Renewcell went bankrupt due to a lack of demand. Their customers have good intentions and are committed to pilots. But when time to sign a commercial contract, it was a no go. A big reason is the cost of recycled cellulose is 25% - 40% higher than virgin material. “Main Street” customers are not ready to absorb the green premium. This is where policy, e.g. Cross Border Adjustment Mechanism” in the EU, makes a difference. Without that, a maniacal focus on cost reduction would serve us (startups) well. #climatetech

I enjoyed so much reading this article! I would recommend it to people interested in knowing more about the challenges biomaterials face regarding scalability. There are insightful quotes from the founders of existing biomaterial startups :D

Fashion has a environmental problem — but could investing in #sustainable #fashion #startups be a way for them to begin to tackle it? Projects have been quite minimal to date but we are hoping there may be signs of growing momentum. #CVC #corporateventuring #investment #VC

On the blog !! https://lnkd.in/e33AeQ4e #smallbusiness #sustainabilityinfashion #zerowaste #startup #fashionbusiness #boston

💡 Our commitment to nurturing entrepreneurial education has led us to develop case studies based on real-life challenges faced by disruptive startup leaders. 🏔️ In our latest piece, discover how #MGG, a premium ski and outerwear company, is reshaping the fashion industry with their commitment to sustainability and social entrepreneurship. From tackling textile waste to fostering circular fashion, MGG's story is one of innovation and impact. 🚀 Concepts you will learn: ✅ Cradle-To-Grave ✅ Cradle-to-Cradle #Entrepreneurship #StartupLife #Sustainability #FashionRevolution #FriendsOfBata Friederike Feige Thomas Archer Bata MGG Triple B 🌿 Click below to access the case study ⬇

Just finished working on an exciting project for a new regenerative/sustainable products company. Their innovative DTC startup idea got me really energized about the future of sustainable materials. (I helped them get clear about their brand look/feel, position, and initial product offerings.) While we heard last year about Stella McCartney's mycelium leather and North Face's regenerative rubber, it seems like the fashion industry has gone quiet on sustainable materials. There are a few beauty companies using re/gen for packaging, but I really hope this year will see sustainable materials become a bigger deal overall. Are you working on anything interesting in this field? Please share here or DM me! #sustainability #regenerative #fashion #beauty #sustainablematerials #innovation #branding #startups