AML’s Post

Ciccie Jisborg: Strategic vs Tactical Communication One the points of interest that I cover briefly in my posting about communication plan is the communication strategy as a part of a communication plan. Communication plan and communication strategy are being used as steering documents in somewhat overlapping measures. To me, a communication plan is used when you have a defined project or part of operations that needs to be set in motion with the help of both strategical, tactical and operational communication decisions and actions.... https://lnkd.in/da7F7jZT

🔗 Does your communication strategy work in sync with your organisational goals? One of the most significant advantages of starting your 2025 strategy is ensuring your communication plans support broader organisational objectives. 💼 Whether launching a policy initiative or preparing for an important event, your strategy should be the momentum builder. For instance, planning early allows you to craft content that gradually leads to significant milestones, creating anticipation and engagement. 💡 Actionable Tip: Identify 3-5 primary organisational goals for 2025 and draft communication objectives that directly support these targets.

Bringing the right stakeholders into the room can make or break your communication strategy. It’s not just about having the best ideas, but making sure the right people are shaping them. Ask yourself: 💫 Do you have the right stakeholders on board who bring real value and perspective? 💫 Is there a senior champion to drive the strategy and cut through red tape? 💫 Is your team’s expertise combining to create a strategy that truly connects with customers? Bring the right expertise together, and your communication strategy shifts from mere messaging to a vision that everyone’s genuinely invested in 💥

🌅 Are you still thinking about when to start your 2025 communication strategy? The answer is now. Strategic communication is not about reacting to events but shaping them. 🧭 Planning ahead means having the space to align your messaging with your organisation’s overarching goals and deadlines, giving your strategy the strong foundation to be effective. It’s not just a matter of being prepared—it’s about setting your organisation up for success in an ever-evolving communication landscape. 🔧 Actionable Tip: Begin by setting clear communication objectives for 2025 based on your organisation’s key priorities and upcoming initiatives.

I like to say that the four r of communication are the right information at the right time to write people to have the right impact. This means only giving that information has value, not more or less. Communication is all about making sure that everything is done according to the communication management plan, and the purpose of the communication management plan is to have effective communication I like to say that four hours of communicating the right information at the right time to write to people has right impact. This means that only giving that information which has value more less. Communications

Effective communication doesn't happen by accident; it requires intention and strategy. Strategic communication is the backbone of any successful EU association's efforts. It's more than just sending out messages—it's about carefully planning and executing communication to align with your organisation's goals. Tip: Start by assessing your current communication approach. Do your messages align with your organisation's mission and goals? If not, it's time to rethink your strategy. With a strategy, your communication efforts might be able to reach the mark, leading to missed opportunities and disengaged stakeholders.

Designing clear communication of complex matters is a key task of communication consulting. A classic example is the communication of corporate goals and strategies. No word is as overused and yet so often poorly defined in both internal and external communication as the word "strategy." Poorly defined terms usually lead to a jumble mixture of communication contents, which results in confusion rather than clear direction. Communication consulting supports clear language, and thus clear thinking. It ensures that from the outset, there is an understanding of what is meant by the terms being used. This doesn't necessarily have to be done through definitions; it can also be achieved through allegories or examples. But it must be done, and care must be taken to ensure that the terms are used consistently. Good communication consulting ensures clarity of terms and consistency in their usage. #CommunicationConsulting #BusinessConsulting #StrategyConsulting #MarketPositioning

Creating an effective communication strategy involves careful planning. Start by integrating communication planning with your overall strategy, emphasizing continuous research, task analysis, execution, and assessment. This cyclical process ensures your communication evolves with your organization’s needs. Effective planning should be both vertical and horizontal, capturing perspectives from all organizational levels. This holistic approach ensures your communication strategy is comprehensive and inclusive, promoting alignment and engagement across your team. Follow Identify Action to learn more about creating a robust communication strategy. #CommunicationStrategy #BusinessPlanning #EffectiveCommunication #IdentifyAction

Crafting an effective communication strategy goes beyond just getting the message across. It is about creating a genuine connection that resonates and builds trust. 🤗

High-impact communication strategies have one thing in common: Clarity. → Experience teaches us that clarity is about 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗽𝗮𝘁𝗵 that takes us from where we are now to where we want to be. ↳ 𝗜𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗶𝗱𝗴𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘃𝗶𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻. → Particularly in the pharma industry, where trust is fundamental and the margin for error is slim , clarity is not an option. It is everything. - So, how do we ensure 𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗶𝘀 𝗰𝗿𝘆𝘀𝘁𝗮𝗹 𝗰𝗹𝗲𝗮𝗿? 𝟭. Starting with a clear purpose: Knowing exactly what we want to achieve 𝘀𝗲𝘁𝘀 𝘁𝗵𝗲 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 for everything that follows. 𝟮. Simplifying: The simpler our message, the easier it is to execute and achieve our goals. Remember, 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗲𝗻𝗲𝗺𝘆. 𝟯. Tailoring our communication to the audience’s preferences. Speaking the right language 𝗯𝘂𝗶𝗹𝗱𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀. 𝟰. Structuring the message logically: Ensure 𝗶𝘁 𝗳𝗹𝗼𝘄𝘀 𝗻𝗮𝘁𝘂𝗿𝗮𝗹𝗹𝘆. Support it with engaging visuals for stronger retention. → When clarity is at the heart of strategy, the impact is undeniable: ✅ Decisions are made faster. ✅ Actions align with vision. ✅ Trust is built across the board. Are you infusing clarity into your communication strategies? Think about it.