Humanization is the new personalization: Why authentic connections matter more than automated outreach A deep dive with Joe McNeill, CRO at Influ2 You’ve highlighted the importance of intentionality in speaking to your specific buyers. What key elements help you craft a message that resonates and adds genuine value? "In the past, differentiation was achieved through deep personalization—proving the outreach wasn’t automated by referencing specific details about the individual. Unfortunately, with advancements in AI, that type of outreach can now be automated and no longer sets you apart. In today’s world, I firmly believe humanization is the new personalization. How do you prove you’re a human, specifically targeting another human, and that you can provide value through a conversation? As individuals attend fewer events and work from home more often, I believe people are increasingly missing genuine human connections with their peers. In my opinion, effective outreach needs to span multiple channels and demonstrate that you are a professional seeking to engage with another professional in a meaningful way (not simply a self-serving way). This means showing that you can add value to them through the conversation—whether by exposing them to market insights they might not be aware of, or by sharing information learned from discussions with their peers (ideally referencing specific, named peers rather than using vague language)." Full interview on Revenue Magazine: https://lnkd.in/eFCzfbgv
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In the highly competitive business landscape, personalization has become crucial. With AI, you can tailor your outreach at scale, ensuring each message resonates with the recipient’s unique challenges, industry, and goals. This is achieved through data-driven insights and dynamic messaging, making your outreach more engaging and likely to stimulate responses. Personalization at Scale: AI enables you to customize your outreach to match specific needs and objectives of individual prospects, even when reaching out to a large number of people. Data-Driven Insights: Leveraging data, AI helps you understand your prospects better, allowing you to optimize your messaging and approach. Dynamic Messaging: AI allows you to adapt your messaging based on real-time feedback and engagement, keeping your outreach relevant and engaging. By embracing AI-powered personalization, you can move away from cold, impersonal outreach and start building meaningful connections. Are you ready to transform your outreach strategy with AI?
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AI is transforming outbound sales, but it’s not a silver bullet. AI can boost your output by 10x, but if your value proposition misses the mark with your audience, it's just wasted effort and more noise. As 🦾Eric Nowoslawski puts it, 10x of zero is still zero. Here’s some high level tips on how to use AI effectively in outbound sales: 📍 **Test Your Message/Market Fit First** - Don’t shy away from manual research initially. - Create 4-5 different value prop & problem statement pairings to test. - Focus on fast experimentation. - Adjust your messaging based on real-time feedback. 📍 **Then Scale with AI** - Automate repetitive tasks in the workflow. - Evolve your sequences to include more relevance & personalization snippets. - Drill down your audiences with further trigger-based segmentation. Remember, AI amplifies your efforts—it doesn’t fix foundational flaws. Nail the basics, then leverage AI to elevate your game. What strategies have supercharged your outbound campaigns? Share your insights below! 👇
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𝗧𝗼𝗽 5 𝗕2𝗕 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗠𝘆𝘁𝗵𝘀 𝗗𝗘𝗕𝗨𝗡𝗞𝗘𝗗 💥: 𝗠𝘆𝘁𝗵: AI is only for large enterprises – Truth: AI tools are now affordable and accessible for businesses of all sizes. 𝗠𝘆𝘁𝗵: Cold calling is dead – Truth: Combining AI with traditional methods can enhance outreach and warm up leads effectively. 𝗠𝘆𝘁𝗵: Lead generation is a one-and-done process – Truth: AI helps in nurturing leads continuously, converting prospects into loyal customers. 𝗠𝘆𝘁𝗵: AI doesn’t understand my industry – Truth: AI can be trained to gain industry-specific insights and improve targeting. 𝗠𝘆𝘁𝗵: Automation means no personal touch – Truth: AI tools can personalize communication at scale, creating a meaningful connection with potential clients. 𝗟𝗲𝘁'𝘀 𝗰𝗹𝗲𝗮𝗿 𝘁𝗵𝗲 𝗮𝗶𝗿 – 𝗴𝗼𝘁 𝗺𝗼𝗿𝗲 𝗺𝘆𝘁𝗵𝘀 𝘁𝗼 𝗯𝘂𝘀𝘁?
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𝗧𝗼𝗽 5 𝗕2𝗕 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗠𝘆𝘁𝗵𝘀 𝗗𝗘𝗕𝗨𝗡𝗞𝗘𝗗 💥: 𝗠𝘆𝘁𝗵: AI is only for large enterprises – Truth: AI tools are now affordable and accessible for businesses of all sizes. 𝗠𝘆𝘁𝗵: Cold calling is dead – Truth: Combining AI with traditional methods can enhance outreach and warm up leads effectively. 𝗠𝘆𝘁𝗵: Lead generation is a one-and-done process – Truth: AI helps in nurturing leads continuously, converting prospects into loyal customers. 𝗠𝘆𝘁𝗵: AI doesn’t understand my industry – Truth: AI can be trained to gain industry-specific insights and improve targeting. 𝗠𝘆𝘁𝗵: Automation means no personal touch – Truth: AI tools can personalize communication at scale, creating a meaningful connection with potential clients. 𝗟𝗲𝘁'𝘀 𝗰𝗹𝗲𝗮𝗿 𝘁𝗵𝗲 𝗮𝗶𝗿 – 𝗴𝗼𝘁 𝗺𝗼𝗿𝗲 𝗺𝘆𝘁𝗵𝘀 𝘁𝗼 𝗯𝘂𝘀𝘁?
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Why You Shouldn't Use AI to Comment on Posts This may be controversial to some, but I believe you should avoid the temptation to use AI to comment on LinkedIn posts. Here's why. The comments you make on posts are as much or more a part of your Personal Brand than the content you share. As my friend Rob Deptford said in a recent post (l*nked bee low), the use of AI leads to this sort of 'engagement': "→ Comments that just repeat what you've said in your post → The same words in multiple different comments → Patterns of "spot on" or "absolutely" in all comments from one person" It is my contention that, not only is that really lame, it detracts from your personal brand because it makes you look like you don't have anything of substance to say. Still, I am certain that many of those who are reading this post will think, 'Yes, but adding comments that further the conversation or add value in some other way takes a lot of time!' And, I understand. It does. But, and this is a BIG but, comments that contain real substance are what make you stand out as different and better in a vast sea of sameness. More importantly, those value-adding comments are what help start and grow meaningful business relationships. And, as Rob said in his post about this age of AI engagement, 'I think trusted relationships and referral business will become more important than ever.' IMO, trusted relationships and referral business are THE most important thing in the age of AI. It's why we are focused on relationships and referral business as the drivers of growth with the SpearPoint Solutions platform. Now, let me be clear: I am NOT against using AI. I think it is a very useful tool with wide-ranging and expanding applications. Used in the right way, it can be a total game-changer. I just don't think it serves anyone well when it is used for commenting on posts here. What do you think? Please share your take in the comments. #FreakingBrilliant #Creativity #Innovation #Success **Btw, be sure to see the products, services and training available through the SpearPoint Solutions site and ask me about how becoming a Vendor Partner or Brand Ambassador can increase your prosperity. (l*nk bee low)**
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[3] Ways To Embrace AI for Client Reactivation AI can change how you reactivate clients. 1️⃣ Use AI for Personalised Outreach Messaging ↪ Tailor messages to each client ↪ Increase engagement with relevant content 2️⃣ Implement AI-Driven Insights ↪ Understand client behaviour patterns ↪ Offer solutions that fit their needs 3️⃣ Automate Laborious Activities ↪ Never miss a reactivation opportunity ↪ Keep clients engaged with timely contact ↪ Keep on top of the hottest prospects. These strategies can be used to generate new sales opportunities, up-sell, and win back leads. How are you using AI in your business? Share your thoughts!
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🚀 In the era of AI and digital outreach, genuine connections are more crucial than ever. Here are some key strategies to enhance your approach: Content is King: Quality content builds trust and credibility. Double Down on Social Selling: Engage authentically with your network. Stand Out with Sincerity: Amidst AI outreach, thoughtfulness and genuine interactions make a difference. Lead with Value: Avoid pushy sales tactics; offer real value instead. Prioritise Relationships: Focus on long-term relationships over short-term gains. Data Matters: Ensure your sales pipeline is backed by high-quality data. Let’s embrace these principles to build stronger, more meaningful connections! 💪 #Sales #AI #ContentMarketing #CustomerEngagement
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𝗔𝗜 𝗳𝗼𝗿 𝗘𝗺𝗮𝗶𝗹 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵: 𝗔𝗿𝗲 𝗬𝗼𝘂 𝗠𝗮𝗸𝗶𝗻𝗴 𝗧𝗵𝗲𝘀𝗲 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀? Most people see AI and think it's magic. Push a button, get amazing results with zero effort. The truth? AI is a powerful tool, but only if you use it right. Here's where people go wrong with AI-powered outreach: ❌ Generic Blasts: Spamming everyone with the same impersonal message. AI can personalize, don't waste its power! ❌ Ignoring the Data: AI analyzes results – are you paying attention to what works and what doesn't? ❌ One-and-Done: Outreach is a process. AI helps you optimize subject lines, follow-ups...use those insights! How AI WINS at Outreach: ✅ Hyper-Targeted Leads: Find people who ACTUALLY match your ideal customer, not just anyone. ✅ Compelling Copy: AI helps you write subject lines that get opened, and messages that resonate. ✅ Automation Magic: Frees up your time for strategy and building relationships, not tedious tasks. Ready to stop wasting time and start seeing better results from your outreach? AI could be your game-changer. Want to talk strategy? Follow me for more AI tips and insights specifically for email outreach. Happy Outreach Firends :)
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🚀 𝗠𝘆 𝟯 𝗣𝗶𝗹𝗹𝗮𝗿𝘀 𝗼𝗳 𝗖𝗼𝗹𝗱 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵 📞 💻 When it comes to growing a business, cold outreach is a non-negotiable part of the process. Over time, I’ve honed my strategy around these three key pillars: 1️⃣ 𝗖𝗼𝗹𝗱 𝗖𝗮𝗹𝗹𝘀: The OG of outreach. Nothing beats a direct, personal conversation to break the ice and build trust. 2️⃣ 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗗𝗠'𝘀: Platforms like LinkedIn, Instagram, and others have made it easier than ever to connect with prospects where they are. Authenticity wins here. 3️⃣ 𝗖𝗼𝗹𝗱 𝗘𝗺𝗮𝗶𝗹𝘀: A classic but effective tool for delivering value directly to someone’s inbox—when done right, it’s a game-changer. I use instantly.ai But here’s the kicker: There’s a hidden 4th pillar that has revolutionised how I work... 🤖 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗲𝘀 𝗨𝘀𝗶𝗻𝗴 𝗔𝗜: AI helps me scale without losing the personal touch. By crafting messages tailored to my target audience and letting AI handle the busy work, I save countless hours while keeping my outreach personalised and impactful. 💡 Pro Tip: The magic happens when you blend all four pillars. Use AI to save time, but never skip the human touch where it counts most. #Outreach #AI #BusinessGrowth #SalesTips
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"Outreach" is one of the best ways to generate leads in 2024. This is how I power it with AI. 🤖 I created 34 prompts to help you enhance your outreach. And they're covering all the areas you need: - Follow-ups - Email outreach - Product feedbacks - Partnership proposals - Personalized recommendations 📌 To get a PDF with the prompts: 1. Follow me 2. Like this post 3. Comment 'Outreach' And I will send it over. ✨ --- Want to grow your business smartly with AI? Subscribe to my FREE newsletter ⟶ https://t.ly/2Y0s4 ---
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