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Humanization is the new personalization: Why authentic connections matter more than automated outreach A deep dive with Joe McNeill, CRO at Influ2 You’ve highlighted the importance of intentionality in speaking to your specific buyers. What key elements help you craft a message that resonates and adds genuine value? "In the past, differentiation was achieved through deep personalization—proving the outreach wasn’t automated by referencing specific details about the individual. Unfortunately, with advancements in AI, that type of outreach can now be automated and no longer sets you apart. In today’s world, I firmly believe humanization is the new personalization. How do you prove you’re a human, specifically targeting another human, and that you can provide value through a conversation? As individuals attend fewer events and work from home more often, I believe people are increasingly missing genuine human connections with their peers. In my opinion, effective outreach needs to span multiple channels and demonstrate that you are a professional seeking to engage with another professional in a meaningful way (not simply a self-serving way). This means showing that you can add value to them through the conversation—whether by exposing them to market insights they might not be aware of, or by sharing information learned from discussions with their peers (ideally referencing specific, named peers rather than using vague language)." Full interview on Revenue Magazine: https://lnkd.in/eFCzfbgv

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