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A new open-access feature in #Transfusion examines the effectiveness of telephone surveys on the return of first-time donors. Researchers at the Universität Leipzig found that contacting first-time donors by phone after their first donation increases the six-month return rate and reduces the interval to a second donation. Read the full study to learn how this approach could shape donor retention strategies: https://bit.ly/4fQrbYk #BloodDonation

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