Aaron Bean’s Post

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VP, Commercial Business Consulting Lead, Europe & Asia

With HCP access declining and the need for more precise guidance on complex therapies on the rise, field teams are coordinating across sales, marketing, and medical to establish a service-focused approach to HCP engagement that prioritises the quality of interactions over quantity. Check out my article below in The Medicine Maker to learn more about how commercial teams can be valuable partners to HCPs. https://lnkd.in/ekVhUxYU

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Patrice Laudano

Life Sciences Principal Account Partner/Trusted Advisor/Mentor

2mo

Excellent article. Thanks Aaron.

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