ABBY.WORLD’s Post

"Introducing our inaugural Marketing and Communication Head! Muhammad Okasha🎉 We're thrilled to welcome the newest addition to our team as we embark on this exciting journey. With a blend of creativity, strategic thinking, and a passion for effective communication, our Marketing and Communication Head is poised to drive our brand to new heights! Here's to crafting impactful campaigns, fostering meaningful connections, and a future filled with success! 📈📣 #NewChapter #MarketingLeadership #ExcitingTimes"

With #sustainability and #climateactivism top of mind for many consumers, brand communicators must take steps to ensure their sustainability initiatives are authentic and inspiring to others. Our CEO and Founder, Tiffany Guarnaccia, recently wrote for IPRA International Public Relations Association, where she discusses the importance of #communications and #PR when implementing sustainability initiatives. Check out the article here: https://lnkd.in/epYe-47V

Curious how to turn your employees into powerful brand ambassadors? 👉 Our VP of Marketing, Lisa Maynard (nee Chaikin), has been featured in Forbes, sharing powerful strategies on how companies can transform their employees into authentic brand advocates. 🚀 ✨ Read the full article here: https://lnkd.in/dpYpaBZB #ForbesFeature #EmployeeAdvocacy #EmployeeEmpowerment

Noisy Thinking was this industry’s original debate series from the APG. I grew up as a planner hoping that one day I would have the confidence to take part in a discussion. They were lively, interesting and everyone left armed with something useful for their next conversation with clients. Then Covid hit and our collective thinking became necessarily quieter. But Noisy Thinking is back! We are tackling the most polarising topics in strategy, confronting the issues on the mind of planners and clients, and having a good old friendly argument. Terrifyingly, I am hosting one of our first panels next week. Luckily, I am flanked by the brilliance of Gen Kobayashi, Daniel Deeks-Osburn and Joanna Juber. Real planners and real clients who are doing the real day to day work with brands, in real life debate. For this one on 21st March, we are pitting ‘brand’ against ‘reputation’. As creative strategy and PR strategy get ever closer, what can we learn about how to do both better? And as brands increasingly have to be responsive players in culture, how do we stay true to brand whilst building reputation? So: don’t miss the debate. Sign up below. It’s going to be Noisy.

🌍 Effective PR is key for sustainable brands looking to stand out. By sharing genuine stories about your sustainability efforts, you can build credibility and attract loyal customers. What’s your PR strategy for promoting sustainability? Comment below with your thoughts

𝐋𝐞𝐭’𝐬 𝐬𝐞𝐭 𝐭𝐡𝐞 𝐫𝐞𝐜𝐨𝐫𝐝 𝐬𝐭𝐫𝐚𝐢𝐠𝐡𝐭 𝐚𝐛𝐨𝐮𝐭 𝐏𝐑 📢 Incorporating controversy into PR campaigns can enhance brand recognition and interaction, making the brand stand out. Yet, this approach carries potential risks like backlash or damage to the brand’s image. The success of such a strategy hinges on how well the controversy aligns with the brand, the audience’s receptiveness, and the broader social context. To prevent lasting damage, it’s crucial to carefully weigh these factors and ensure they align with the brand’s core values. 🌟We’re here to redefine what PR truly stands for.

How to future-proof communication? Discover our insights from the Change Decoded 2024 report, by our colleagues at Porter Novelli.📑

#WorldEnvironmentDay is a prime opportunity for brands to leverage communication and PR. By sharing sustainable initiatives and environmental efforts, brands can connect with eco-conscious consumers, build brand reputation, and show their commitment to a healthier planet. #EcoPR #SustainableBrand #WorldEnvironmentDay #GreenCommunication #CommunicateChange #publicrelations #PublicRelationsAgency #focused #BrandfundiPR #PRPartner #PublicRelations #FutureOfPR #StrategicComms #ResultsDrivenPR

The post-election environment brings new opportunities and possibly some challenges for brand communication. How can PR and advertising stay effective and relevant? Here are five insights from Sr VP Michele Szczypka for success in this unique climate: https://lnkd.in/gbWXfDv4 

Harnessing Influence: PRS International Group of Companies in Social & Media In today's digital age, effective communication is not just desirable but imperative for brands aiming to thrive in competitive landscapes. For more insights into their services and to explore how PRS International can elevate your brand's communication strategy, visit https://lnkd.in/gy8DDx49 Discover how their integrated approach can empower your brand's journey towards digital success.