Abdelrahman H. Zarad’s Post

For any size organisation, planning for and attending national and international events can be expensive - from a time, people, planning and cost perspective. At Knights MPR we support our clients by helping maximise any event investment and attendance through the development of multi-layered communications campaigns that seek to raise their profiles, generate media coverage with industry-critical press and reinforce their key messages and market positions as leaders, experts and innovators. All too often these key actions (and the positive impact of doing them) can be overlooked in the long 'to-do' lists ahead of any major conference and exhibition. You can see how what we do makes a difference here: https://lnkd.in/eHxnKBS9 #PR #mediarelations #brandreinforcement

Are you maximising your attendance at major industry events? 🤝📅 Attending relevant industry events can be a powerful tool for heightening brand visibility and building new relationships with your target audience, even if you’re not exhibiting. In our latest #FreshEyes insight,  FF PR & communications director, Paul Tustin, shares five steps for developing a well thought out event attendance strategy. Read more: https://lnkd.in/eFieq2MV #AttendanceStrategy #IndustryEvents

The dust is settling on a Cannes Lions International Festival of Creativity that was a roaring success for the PR industry, and our annual Cannes Decoded report – your guide to the key moments and conversations that shaped the event and the work in 2024 – is now live.   Download your copy using the link below 👇 #Canneslions2024 #CannesDecoded2024 #DoingBusinessBetter

When planning a print transition, events are often a great additional revenue stream that can play into your organization’s strategic strengths. But as your event businesses grow, there’s a need for sales, marketing, logistics, and even journalists to make them successful. Joseph Lichterman breaks down the different types of live events your newsroom can host along with easy ways to get started. (And we’d love to hear more about what events have worked for you and your publication in the comments!)

🙌 What an exciting day at the India PR and Corporate Communication Conference! Can you recognize any of the key players in the communications industry? Tag them in the comments! 😍 #e4mEvents #e4mIPRCCC #Media #PRandCorpComm #e4mPRSummit

𝐑𝐚𝐦𝐚𝐝𝐚𝐧 𝐫𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐃𝐚𝐲 10 🌙 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐭𝐢𝐚𝐥 𝐄𝐯𝐞𝐧𝐭𝐬 𝐢𝐧 𝐏𝐮𝐛𝐥𝐢𝐜 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬. Event management within public relations involves crafting memorable experiences that reflect a brand’s identity. Beyond logistics, every event should engage attendees with creative storytelling and immersive experiences, ensuring it receives the media coverage it deserves. Often times, the events that are not well-executed and well-strategized do not receive adequate coverage or promotion. #3oinsights30days #prandmarketing #digitalmarketing

The wait is over! 🙌 The India PR and Corporate Communication Conference - #e4mIPRCCC begins in 3...2...1...💥 Hear from industry experts about the transformation of PR and Communication. Stay tuned on e4m's social media pages. #e4mEvents #Media #PRandCorpComm #e4mPRSummit

Over 20 years of event work… Across media, corporate, association and consumer events… Gathered up ‘just a few’ lanyards! Quite a range and variety of events across a number of countries 📍 #enthuse #enthuseevents #event #events #eventplanning #eventprofs #eventmanagement #corporateevents #media #pr #mc #mediamanagement #projectmanagement #communication #mediarelations #expo

As the fall conference season quickly approaches, a few things to keep in mind if you or your company/client is attending industry events but not sponsoring, and lacks access to press attendee lists: ✅ Leverage partnerships: If the company has a partner attending (that's sponsoring), see if they can discreetly share the press list. ✅ Utilize social media: Monitor X and LinkedIn for posts from press about attending the event. ✅ Do your research: Look up press who covered last year’s event or similar ones to get an idea of who might attend this year. #pr #publicrelations #communications #events #press

Since it's conference season and I will be attending a few events this month (some local and a bigger one in Vegas), here is what happens when people don't read, as I always tell my kids, PR will get a press pass (never requested one nor I needed one): "I noticed that you are a member of the press, so what I have done is amended your pass type to a press pass, which gives you access to all of the co-located shows, as well as access to VIP networking areas and more." 🤪 #PR #media #techPR #PRfirm #enterprisePR #datainfrastructure #publicrelations #PRspecialists