Abdullah Fakier’s Post

𝙍𝙚𝙛𝙡𝙚𝙘𝙩𝙞𝙣𝙜 𝙤𝙣 𝙢𝙮 𝙩𝙞𝙢𝙚 𝙖𝙩 hashtag#𝙏𝙝𝙞𝙣𝙠𝘼𝙥𝙥𝙨𝙋𝙖𝙠𝙞𝙨𝙩𝙖𝙣, 𝙄'𝙙 𝙡𝙞𝙠𝙚 𝙩𝙤 𝙨𝙝𝙖𝙧𝙚 𝙞𝙣𝙨𝙞𝙜𝙝𝙩𝙨 𝙩𝙝𝙖𝙩 𝙝𝙖𝙫𝙚 𝙨𝙝𝙖𝙥𝙚𝙙 𝙢𝙮 𝙪𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙𝙞𝙣𝙜 𝙤𝙛 𝙢𝙤𝙗𝙞𝙡𝙚 𝙖𝙥𝙥𝙨 𝙨𝙞𝙣𝙘𝙚 𝙢𝙮 𝙚𝙖𝙧𝙡𝙮 𝙙𝙖𝙮𝙨 𝙖𝙩 𝙂𝙤𝙤𝙜𝙡𝙚 𝘼𝙙𝙢𝙤𝙗. How should a Gaming & Apps company think about LTV & ROAS I remembered since 9 years ago, we have been discussing with Gaming & Apps partners whom monetise through In App Ads on LTV. We all know that LTV is a function of Retention and ARPU (average revenue per paying users). And our ultimate goal should be in keeping our users happy - make our users purchase / engage with your ads more (increase the revenue "frequency") and stay longer in your App. In this context, it's important to have a deeper analysis and understanding of: - How much each new customer is worth - How much you can pay to acquire that customer Now you understand the concepts of LTV, the next question would be: how can you then tie them back to your marketing strategy? 2 tips I would like to share with you: - Set the right target ROAS to increase your Long Term Revenue from each channel you are advertising on. For channels with high LTV, you can bid aggressively in the short term by lowering ROAS. & for the ones with low LTV, invest smartly. - Understand which component is negatively impacting your LTV to prioritise product efforts – Is retention bringing it down or ARPU? and work on it to improve the overall LTV. On retention, it's critical to keep your users happy. When it comes to bidding / optimisation, you can increase retention by identifying how to include higher value events into bidding. Yet the fundamental is to continuously improve overall App quality so that users would want to come back and engage with your Games / Apps. I will also share more deeper analysis from Google Play for you to conduct a deeper analysis from your data. Happy to discuss further if you have any other thoughts you would like to brainstorm. Read more from Think with Google: Calculate the lifetime value of your app user; Link: https://lnkd.in/gTsZdgnQ

Have you encountered situations where competitors outrank your app for branded keywords, siphoning away valuable traffic? If rivals are encroaching on users searching for your brand, it's time to take action with #AppleSearchAds campaigns. By leveraging the right campaign structure and harnessing advanced revenue analytics from a reliable revenue tracker like Apphud, you can reclaim your top positions, reinforce brand visibility, and acquire users cost-effectively. At Asapty Asapty, we offer seamless integration with Apphud, enabling you to gain deeper insights into revenue generated by different user cohorts, broken down by Campaign, Ad Group, and Keywords. This advanced analytics empowers you to make data-driven decisions and outmaneuver competitors. Discover how to maximize the combined power of Apphud and Asapty in our partners' blog post. Unlock the full potential of Apple Search Ads and regain your well-deserved dominance in the App Store. 📑https://lnkd.in/dHEMzfFy

For mobile marketers, 2024 reflects the return to growth - 80% of the top 10 markets and 60% of the top 50 markets saw YoY growth in their ad spend gains. And yet - in an economy trying to emerge from recession, in a privacy era where #SSOT solutions rule - every marketing dollar still counts. This country edition of the AppsFlyer performance index is a special one. It aims to help marketers reach the right goal - the best countries to invest their budgets. Massive value for CMOs, Directors, and UA managers. #mobilemarketing

🚀 We're thrilled to announce a major upgrade to our Market Intelligence tool at AppTweak! 🌟 Our latest enhancements are designed to provide deeper insights and more precise data for your app market strategies. Here's what's new: 📊 Enhanced Market Analysis: Dive deeper with our new AppDNA and GameDNA systems, offering over 200+ granular market insights. 🔍 Competitive Edge: Gain a comprehensive understanding of app and publisher performance with refined competitive research tools. 🕒 Seasonality Insights: Optimize your marketing efforts with our enhanced seasonality trends analysis. 💡 Why it matters: In today's dynamic market, having accurate and detailed data is crucial. Our revamped tool empowers you to make informed decisions, helping you stay ahead of the curve. 👉 Explore the new features and see how they can transform your approach to mobile market intelligence. Let’s drive growth together! https://lnkd.in/epsZP6kx #aso #appintelligence #marketintelligence #appstore #googleplaystore

Conversion API for Business Messaging - Facebook Ads update 🔽 CAPI is an amazing features and helps in tracking web and app events for better performance Previously, CAPI was only for web, app and offline events but Meta has just launched CAPI for business messaging to support messaging events This will support messaging events across Messenger, Instagram and WhatsApp This was needed! Follow me for more! #facebookads #conversionAPI #metaads #marketingwithozair

Our Q1 Digital Market Index Report just dropped! You should pick it up. We've broken down the mobile app and digital advertising markets by downloads, consumer spend, top games and categories, and shined a spotlight on Retail Media advertising for the first quarter of the year. Discover global trends and insights that can help you: 💪 Develop your digital and mobile strategies 📱 Uncover which apps users are spending their money 🙋🏽♂️ Identify which channels your competition is using to reach those users Do you know what app categories consumers spent their money in the first quarter of the year? Find the answer to that question and download the full report by heading over to the Sensor Tower LinkedIn page! #MarketIndex2024 #RetailMediaNetworks #DigitalAdvertising #AppIntelligence #AdIntelligence #CompetitiveIntelligence

♻️ According to Meta, "The fastest-growing advertisers test 11x more ads per month." • It all comes down to creative velocity - how short is your ad feedback loop? • To thrive, adopt a continuous process of experimentation:  𝗟𝗮𝘂𝗻𝗰𝗵 𝘁𝗲𝘀𝘁 → 𝗠𝗲𝗮𝘀𝘂𝗿𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 → 𝗖𝗿𝗲𝗮𝘁𝗲 𝗵𝘆𝗽𝗼𝘁𝗵𝗲𝘀𝗶𝘀 → 𝗟𝗮𝘂𝗻𝗰𝗵 𝘁𝗲𝘀𝘁 • Aim to complete this cycle within 1-2 weeks for maximum impact. Join our webinar, 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗪𝗲𝗯-𝘁𝗼-𝗔𝗽𝗽, with Manson Chen (ex-Calm, ex-Cash App, now founder of Sovran), where we’ll dive into advanced creative testing strategies used by the biggest apps in the industry. Learn how to optimize your creative process and stay ahead of the competition. Don’t miss it! 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄: https://lnkd.in/eehpcpPR

In this digital wave that's overtaken the world of business, it is crucial to join the bandwagon and not be left behind. Not only does taking your business online ensure amplified reach, targeted marketing and differentiation of your brand - it also brings endless opportunities that attract new customers, elevates your data-driven insights and enables you to adapt to trends and stay ahead of the curve. It is time to grow your small business and unlock its limitless potential. Download our app from Playstore and start your journey today: https://solv.link/app #MSMEs #BusinessOnline #DigitalTransformation #GoOnline #SmallBusiness #BusinessGrowth #CustomerAcquisition

Our first report incorporating data from the combined data.ai and Sensor Tower. Exciting days ahead as we keep building a new leader in providing insights for the global digital economy. Download the full report here: https://bit.ly/3wZwXpX

At APS Berlin on 5th December, Ece Inanc Stepien of AppsFlyer will be chatting with a panel of industry experts: Jessica Gotti, Matej Jurcak 🔜 APS Berlin, Marta Ewa Fogel and Misha Osintcev about how you can use data to drive your user acquisition strategies. 🚀 The discussion will also cover how to strategically balance paid and owned channels, optimize creatives for engagement, and drive effective remarketing to maximize user retention and lifetime value. Panelists will share actionable insights and best practices to help growth teams stay competitive in 2025’s challenging app ecosystem. App Promotion Summit Berlin brings together app marketing, growth, product, CRM and revenue leaders. You’ll learn how to grow and scale apps and understand key topics across the funnel💡 You can check out the event below: https://lnkd.in/gm7-a8m #APSBerlin #apps #growth #data #useracquisition