I help brands and sellers scale on Amazon with effective PPC and SEO. Founder of XP Strategy. Over 30 years of experience in Marketing and Sales. Over $300 million in sales driven for myself and my clients.
Prime Day 2024: Amazon continues to blow past expectations year after year. 2024 for our accounts overall: - accounts that did zero for prime day: 1.5x - 3x lift just from traffic. This was better than expected. - accounts that ran promotions: 3x-15x lifts. Many more accounts achieved 8x lifts or more than in the past. - profit retention was better than in years past, discounts were there, but lowered ACoS and TACoS helped offset that more than in the past. Best win: - Single ASIN account had its FBA offer (and promos) removed until 5pm Day One. Still hit 7x average daily sales day one and 8x on day two. What did everyone else experience?
Amazon Advertising Specialist | PPC Campaign Manager | E-Commerce Growth Specialist | Generated Annually $37M+ Revenue for 23 Brands
5moThis year, I have seen an uplift in those accounts or products as well, where we didn't run PD deals/discounts, and the sales have picked up nicely.✍️