The launch of The Royal Commission for AlUla's (RCU) new branding and logo is an opportunity to take a moment and reconnect with our goals, reconfirm our vision, and reengage with our ambition. Since establishment by Royal Decree in 2017, RCU has driven rapid and significant change as part of its mandate to comprehensively regenerate AlUla County. In line with the transformative milestones that are mapping out the Kingdom’s march towards its Vision 2030 objectives, RCU is unlocking the extraordinary potential of AlUla – its places and its people. While our work is ongoing and far from complete, the redesign of our visual identity is a chance to reinforce our commitment to developing AlUla into the world’s largest living museum and a global hub for culture, heritage, tourism, and much more. Designed to embody AlUla’s deep-lying sense of history and community, combined with a vitality that pushes it ever onwards, the new logo features dynamic graphic lines to indicate growth and progress, while the three lines at the bottom represent its deep and rich foundations within the natural world. Meanwhile, a palette of earthy colours capture the unique geographical identity of AlUla and the cultural monuments that dominate the landscape and define its role in the ancient and contemporary world. As RCU moves forward, each new stage of our work brings new challenges and fresh achievements. In recognising our growth, our new logo serves as a clear visual marker of the journey so far, and the journey yet to come.
The Royal Commission for AlUla launches its brand identity, reimagined to keep pace with its ambitious development plans, the long-term mission for comprehensive and sustainable regeneration, in alignment with #SaudiVision2030. Our brand reflects RCU’s multi-year strategy for #AlUla, boosting awareness of its central role in regional development while deepening partnerships with the community and residents. #AlUlaCultivatingALegacy
Nouf Alamer
1mo
The new visual identity of RCU captures the essence of AlUla’s rich history and its promising future. The thoughtful design elements and the focus on progress and growth align well with the ongoing transformation of the region. It will be exciting to see how this vision continues to shape AlUla’s future.
I loved the new branding!…it’s truly reflecting AlUla values and strength AlUla message towards commitment on sustainability and reflect the main pillars…Bravo corporate communication team!
Silvina Moschini
1mo
Congrats @Abeer. Alula is one of the most most places I’ve ever visited and the campaign Forever Revitalizing captures the essence of the place and why people will connect with its energy. Reminded me of Tulum meet Macchu Pichu but in a lux version.
Tarih Bolton
1mo
Beautiful visual storytelling and inspirational.
Rana M. Alaql
1mo
Inspiring 🇸🇦
yazeed Alrwaili
1mo
تهانينا Abeer.
Fantastic update Dear Dr Abeer
Yussef Abbass
1mo
Congratulations!
Document controller Lead
1moAbsolutely captivating! The launch of RCU's new branding not only symbolizes a commitment to AlUla's rich heritage but also embodies a forward-thinking vision aligned with Vision 2030. The dynamic design and earthy palette brilliantly reflect the area's unique identity and potential. Excited to see how this visual identity inspires innovation and engagement in the transformative journey ahead. A true testament to creating a legacy!