I ghostwrite thought leadership content for founders so they can fill up their sales, partnership, and funding pipelines | Digital writer | Head of Marketing | Certified brand marketer | Top performing salesman
I used to love sales, but then... I discovered marketing. And within a month, I realised that selling is useless without marketing. Why? Because in today’s business culture, sales means: ↘ Expecting unreal outcomes in the name of growth ↘ Most people can’t reach those targets (leaders included) “You can achieve anything you set your mind to”. Bla. Bla. Hmmm… you can, if your life depends on it. But is ‘do or die’ sustainable? What happens when your lead is looking blank at you? Blinking his eyes just after your 110% pitch? They don’t like you. They don’t trust you. The worst thing? They’ve never heard of you. Why should they pay you? Can’t blame them for ‘agreeing’ to give you an appointment then making you wait for 2 hours then rescheduling (ouch) Then you follow up. Then you beg (ouch) Then you go to your friends and ask them to buy You’re ‘testing your friendship’ To book revenue. Even if you’re the senior types, the ammmouunt of physical energy it takes to make people truly understand the value. Then you send a junior to open calls. The cycle goes on. Sales doesn’t have to be draining. That’s because thankfully, you have marketing. With marketing you can: ↗ clear your ICP’s mental blocks wrt your product ↗ talk about relatable examples using emotions ↗ iron out misconceptions Pair it up with an effective content strategy, and you can: ↗ pitch round the clock ↗ in a non-needy way ↗ on auto-pilot ↗ at scale I still love selling. Not sales pressure. I’m a copywriter and brand strategist. If you want ways to sell better, smarter, easier, I have a simple system you can immediately use. With this system, you can stop chasing customers and start attracting them. They'll easily remember you, and be happy to keep paying you. DM me and we’ll talk. #marketing #contentcreation #brandidentity #copywriting #brandstrategy #marketingstrategy #startupgrowth #thoughtleadership #sales #brandmarketing #productmarketfit #channelstrategy
