Dr. Abhijeett Desai’s Post

Companies face a pressing need to deliver multiple breakthrough innovations at a faster pace and on a wider scale than ever before. This requires a systematic Breakthrough Innovation Factory approach. We discuss here: https://lnkd.in/eRs6X_m9 #innovation #strategy

Growing global mega challenges and rising competition mean that generating a steady stream of breakthrough innovations is central to organizational success. However, traditional corporate structures and capabilities are geared toward supporting incremental innovation programs, which require unique processes and skills. We need new approaches to be successful - one idea, the Breakthrough Factory, discussed below:

TYPES OF INNOVATION Innovation in business can be grouped into two categories: sustaining and disruptive. Sustaining innovation: Sustaining innovation enhances an organization's processes and technologies to improve its product line for an existing customer base. It's typically pursued by incumbent businesses that want to stay atop their market. Disruptive innovation: Disruptive innovation occurs when smaller companies challenge larger businesses. It can be classified into groups depending on the markets those businesses compete in. Low-end disruption refers to companies entering and claiming a segment at the bottom of an existing market, while new-market disruption denotes companies creating an additional market segment to serve a customer base the existing market doesn't reach. The most successful companies incorporate both types of innovation into their business strategies. While maintaining an existing position in the market is important, pursuing growth is essential to being competitive. It also helps protect a business against other companies affecting its standing. Learn about the differences between sustaining and disruptive innovation in the video below. INNOVATION FUELS GROWTH If your business would benefit from our support please DM, email james.foggon@growthco.uk or visit https://lnkd.in/etcU9CBK to learn more. #businessinnovation #businesssupport #businessgrowth #innovation #growth #growthanddevelopment #businessfunding #governmentfunding #funding #fundingopportunities https://lnkd.in/egR6795q

Innovation is everywhere, but it holds no value if it remains unseen by those who need it most. Make sure your innovations are visible to those who can benefit and drive significant business impact. Be visible, be impactful. #ManufacturingInnovation #IndustrialGrowth #ManufacturingExcellence

Innovation is the lifeblood of progress, driving transformation across industries and shaping the world of today – and tomorrow. However, not all #innovation is created equal. This article looks at the strategies employed by innovators to redefine industries and unlock new opportunities to create markets where none existed before. Three key perspectives in market-creating innovators are prevalent: ❓ They openly question and reimagine all the things that others accept as givens, asking ‘Why not ?’ and ‘What if?’ 🤖 They see #technology as an enabler but understand that value #innovation (offering buyers a leap in value) is what ultimately creates a new market. 💡They understand that it takes a network of people with differing perspectives and skills to bring a new offering into existence. The article also underscores the role of partnerships and a collaborative ecosystem building in driving market creation efforts and accelerating the pace of innovation. Recognizing that no single entity has all the requisite capabilities and resources, innovators collaborate with stakeholders across the value chain to co-create value and overcome systemic barriers. In the #AutomotiveIndustry, we are seeing an increasing blurring of the boundaries between traditional automakers, tech companies, and mobility service providers. That necessitates partnerships with players across the #automotive value chain, including suppliers, startups, government agencies and academic institutions. I think we're at a stage where this approach is now well-acknowledged. I enjoyed reading this. I found it motivating on a personal level, and it very much reflects the approach we take at Henkel as we work with our #OEM customers. What are your thoughts? Does this feel like a compelling call to action for innovators and industry leaders alike, or is it saying something you already know?

Market Leaders need to innovate non-stop. Innovations will be copied by competitors, faster than it took the leader to create. Hence a leader’s ‘innovation road map’ must look denser than his ‘innovation history’.

Can Innovation Thrive Without Disruption? 𝐓𝐡𝐞 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐨𝐟 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐓𝐡𝐚𝐭 𝐈𝐬𝐧’𝐭 𝐃𝐢𝐬𝐫𝐮𝐩𝐭𝐢𝐯𝐞. In Harvard Business Review article, W. Chan Kim, Renée Mauborgne, and Mi Ji explore the benefits of non-disruptive innovation – creating new markets beyond existing industry boundaries. This approach offers unique advantages, including avoiding direct confrontations with established players, securing easier internal support, and minimising external backlash. 👉 https://lnkd.in/gkeWzT-k What do you think? Can innovation without disruption be the key to sustainable growth? Let us know what you think. #Innovation #BusinessGrowth #StrategicPlanning #HarvardBusinessReview #NondisruptiveInnovation

Worth your while to read.

Innovation is not for the faint of heart. It requires embracing discomfort, challenging the status quo, and daring to disrupt your industry. Stepping outside your comfort zone can lead to the greatest breakthroughs. Are you ready to take the leap and drive innovation? Let's discuss! #DisruptOrBeDisrupted #InnovateFearlessly

Thank you very much for the contribution. Indeed. It is essential to remember that customers should not be neglected taking into account the adoption curve of the products or services. The goal is to make it more attractive to buy, and this is where those who help sell come into play: the innovators and early adopters. They act as initial drivers for the adoption of a new product or service. Their positive experiences and testimonials can have a significant impact on the perception of the product in the market. Attracting innovators can provide valuable feedback to improve and refine the product before it reaches a broader audience. Early adopters broaden the user base and generate additional momentum for product adoption. Early adoption can build a strong user base that attracts the attention of a broader audience. Early adopters are considered opinion leaders and have the power to influence the purchasing decisions of those who are slower to adopt. In my experience, this way they achieve better results in the disruptive innovation that you correctly propose.