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Today we celebrate World Intellectual Property Day, which is highlighting this year's theme: "IP and the Sustainable Development Goals (SDGs): Building Our Common Future with Innovation and Creativity." At Abion, we continuously strive to support our clients in protecting their brands against today's challenges and threats. Intellectual property rights support innovators, creators, and entrepreneurs from mind to market. These rights are crucial in driving innovation and creativity, ensuring that inventors and creators are fairly rewarded for their work. World Intellectual Property Day 2024, founded by World Intellectual Property Organization – WIPO in 2000, offers an opportunity to showcase how IP, coupled with innovation and creativity, is important to achieving the SDGs and fostering innovation across the globe. #WorldIPDay #Innovation #IP

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