We shot and edited this Caraway premium UGC video in 3 days. 9 steps we took to make it happen: 1. Came up with a concept for "pastry chef approved bakeware" 2. Found a reference from our Foreplay swipe file 3. Wrote a script with a credibility hook 4. DM'ed 25+ local chefs on Instagram 5. Narrowed our list down to 5 selects 6. Negotiated down our top choice 7. Half-day shoot with 1-person crew 8. Edited this video & 10 more in Frame 9. Uploaded and shared finals in Dropbox When you marry the right concept with the right execution. And remove all the barriers to simply making it a reality. It's magic.
Really clean editing and camera work here!
True. The right concept and execution will work like magic. Loved this Jake Abrams!
Focus on the what the product is, is too less. Is it the tray, what is in the big box, what is the value proposition except easy to clean etc etc. Only the person speaking is calm, rest of the video is too hurried.
Alex Bennett this vibe too.
when you break it down step by step like that -- it seems so much more do-able! thanks for sharing Jake Abrams
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5mowow, 3 days?! this is such an impressive efficiency, Jake Abrams! --especially with landing a great chef. love the swipe file tip for inspiration too!