ABX Advertising Benchmark Index reposted this
Global Forward-Looking and Tech-Savvy Marketing, Advertising, and New Business Development Expert | Purpose-Driven Advocate
Portraying women in a positive fashion in advertising is extremely important, especially since women drive 70-80% of all consumer purchasing decisions. In this ABX Advertising Benchmark Index blog, ABX identified four ads from the U.K., Germany, France and the U.S. Each ad had high ABX Index™ and ABX Gender Equality Index (GEI)™ scores. We also compared their impact on two critical KPIs – Reputation and Call-To-Action. https://lnkd.in/gzbSeGnE #genderequality #seeher #advertisingeffectiveness #abxadvertisingbenchmarkindex
Indeed, Diane Light Waight. How can brands ensure consistent portrayal of women across diverse cultural landscapes in global advertising?