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Ep #18: Q&A Answering Listener's Questions: LTV, Creative Testing & More Available on Youtube here: https://lnkd.in/gbNGh_ES All other streaming platforms here: https://lnkd.in/g3c6Qg_W In this episode, Nathan answers questions from listeners about budget allocation for retention, the growth of Blue Sense Digital, the effectiveness of Advantage Plus, TikTok advertising, server-side tracking, and the importance of creative testing. He emphasises the importance of merchandising in driving lifetime value and suggests that technical competence is key to agency growth. He also provides insights into the volume of creative testing required for effective advertising.

"Live is hard. I think people don't recognize how challenging it is to have so many concurrent users at the same time, making sure creatives are appropriate and aren't going to break. Making sure that the ad server that all of this is being powered from... there are just so many variables, you cannot make a mistake." — Kathy Argyriou, FreeWheel's Head of Publisher Sales, joined host Ben Goodfriend on the latest episode of the FASTer With Amagi Corporation podcast, to talk about how FreeWheel managed the complexity of serving ads during the record-breaking Summer Olympics, and so much more about the intersection of CTV, FAST channels, and streaming live events. 🎧 Listen here: https://lnkd.in/evKnPqwa

It's alive! In our next batch of Supercharged Change and Comms episodes we "travelled" around the world to find out about people's experiences with change and communications. First stop: Australia. Perhaps I should stick some postcards up in my little podcast cupboard! You can listen to the first episode, where we talk about the value of great visuals, with Gilbert Kruidenier and Peter Phan here: https://lnkd.in/dXyFKh53 We hope you enjoy it! #changemanagement #changeleaders #timtams #podcast

A lot of advertisers don’t want to plan too far ahead when budgets, product launches, and performance goals change on the daily. But every year we arrive at the holiday season push and tons of advertisers are eager to jump in and drive sales to end the year on a high note. This happens every single year. Can we just all agree to stop waiting until the last minute? Here’s some reasons why: - rates go up, inventory goes down - the quality of the content and the ad goes down because influencers are real people, too, and they don’t want to spend the week before Black Friday working on your ad - we should be prepping audiences with product education prior to the big discounted sale promo so it’s a no-brainer to your customers I like to give brands a soft cut-off of Sept 15, but the truth is, we really can’t deliver on great results if you reach out to us to book ads after Oct 15. That’s the real, hard, genuine cut-off date. It’s not me being a salesperson and trying to create a sense of urgency. This is one of those things you really can’t wait until the last minute on.

Bryson continuously shares insights and tips for understanding the sports industry and how to put your best foot forward when entering it. Check out this podcast and give his page a follow if you are trying to work in sports. #sportsmanagement #sportscareers #sportsindustry #networking

DJ Agahi, Sabio's Managing Director, EMEA & UK, joined Paul Gubbins on The CTV Podcast to answer the question: Why are agencies still asking for a managed service in CTV? Find out what DJ's thoughts are and get his take on so much more, including: ▶️ How indy agencies are now buying CTV ads ▶️ The future of CTV audience curation ▶️ The convergence of retail media & CTV ▶️ The rise of FAST & AVOD in Europe Catch the full podcast on Spotify: https://sabio.ws/3NgXGTd #CTV #Advertising #StreamingTV #FAST

What’s happening with Vizrt, Ikegami, Grass Valley and Diversified? Watch the new episode of «360 seconds» https://lnkd.in/gmFGWkWu

If you are in the OTT space and would like to get an insight into the world of streaming, digital media and the future of entertainment, then check out the OTTRed YouTube channel! 🙌 #ott #marketing #podcastshow #digitalmedia #thoughtleadership

In episode 88 of the Dan Rayburn podcast, we touched on a range of topics, from OTT service promotions, company exits, and content strategies of major players like Warner Bros Discovery to the strategic movements in international markets and the competitive landscape shaped by tech giants like Netflix and Disney. Warner Bros. Discovery Promotion - WBD is offering a 40% discount on all yearly plans for Max when prepaying for a year. This move, aimed at boosting subscriber retention and acquisition, underlines the importance of flexible pricing strategies in the highly competitive streaming market. The Importance of Sports Content - We highlighted sports content's unique value to streaming platforms, exemplified by Warner Bros Discovery's integration of March Madness into Max. This demonstrates the growing trend of sports becoming a significant draw for streaming services, suggesting executives should consider sports content as a key part of their content acquisition strategy. Market Dynamics in India Reliance's acquisition of Paramount Global's stake in Viacom 18 and the subsequent strategic implications for the streaming landscape in India were discussed. The consolidation indicates the importance of understanding local market dynamics and the potential need for strategic partnerships to navigate complex international markets. @Fox's JV Sports Streaming Service - Fox is expecting 5 million subscribers within five years for its JV sports streaming service despite not having a formal contract in place, which points to the speculative nature of some industry moves. Netflix and The Walt Disney Company's Technology and Market Strategies - Netflix's superior technology stack and strategic approach to subscriber retention and content personalization contrast Disney's in integrating its various streaming services and technology platforms. Live Streaming as an Emerging Frontier - The discussion about Netflix streaming a live boxing match between Mike Tyson and Jake Paul underscores the potential of live events as a significant draw for subscribers. This move by Netflix could indicate a shift towards live streaming as a new battlefield for subscriber engagement, suggesting that executives should explore live content opportunities. Customer Acquisition and Retention Strategies - Disney's acknowledgment of Netflix's leadership in technology for enhancing customer acquisition and retention highlights the critical importance of these strategies. It suggests that executives should prioritize analytics, personalization, and customer engagement to drive growth. Listen here>>> https://lnkd.in/gxd4EYmm