Acast’s Post

Election Season Proves Relevance of Podcasts as an Information Source. Six podcasts are included on the chart this month for the first time: - Sandy and Nora Talk Politics - Tetragrammaton with Rick Rubin - The Breitbart News Daily Podcast - The Bulwark Podcast - The Karol Markowicz Show - The Wright Report The relevance of podcasts as a source of information was never more apparent than during this election season, when both Kamala Harris and Donald Trump were guests on popular podcasts during the weeks leading up to Election Day. In fact, Trump’s appearance on The Joe Rogan Experience has been viewed more than 51 million times on YouTube, and that doesn’t count the audience who listened on Spotify, Apple or other platforms. Three of our analysts were among those who listened to the Rogan-Trump interview, and they rated it for bias (23, “hyper-partisan right”) and reliability (24.33, on the low end of the “opinion” section). You can see Rogan’s show and 50 others on the November edition of the Podcast/Audio Media Bias Chart®. Our team has now rated more than 750 podcasts in all (that’s 2,800 episodes!), and 51 are featured on this month’s chart. https://lnkd.in/gGSebNMi

🎙 Happy International Podcast Day! According to Podcastatistics, there are over 504 million podcast listeners worldwide in 2024, reshaping the news and media industry. Podcasts enable in-depth discussions, interviews, and storytelling, allowing media organizations to engage audiences on a deeper level. They offer a cost-effective way to produce content, create new revenue streams, and utilize audience data analytics. This growth represents a significant shift in how we consume news and interact with information, making podcasts an additional resource for modern journalism. For more insights, check out article by Reuters Institute for the Study of Journalism "Five key ways in which podcasting may benefit your news operation" https://lnkd.in/dFfSAY5r #InternationalPodcastDay #Podcasting #NewsMedia #AudioStorytelling #Journalism

Eight podcasts are included on the chart this month for the first time: - Candace - Firewall - Jen Rubin’s Green Room - Open to Debate - Pantsuit Politics - Reuters World News - The Kevin Roberts Show - Timeless with Julie Hartman The number of people regularly listening to podcasts has grown every year for the past decade. In fact, Edison Research has found that 48% of those age 18-34 in the U.S. listen to a podcast weekly. The campaigns of Kamala Harris and Donald Trump are apparently aware of this trend, as both have appeared as guests on various podcasts in the past several weeks, seemingly in a quest to reach potential voters who may not hear their message otherwise. Ad Fontes Media has known for years that podcasts, as well as YouTube and other social media platforms, have become a popular place for people to get their information. For that reason, we began analyzing news and news-like podcasts for their bias and reliability in 2021. https://lnkd.in/g6AqkgCP

Tone can be one of the hardest things to nail in writing and broadcasting, particularly when you’re trying to be casual (but not too casual because you want to be professional at the same time). This piece from Media Voices discusses the tensions in trying to find a “voice,” particularly when it comes to podcasts and newsletters, which are an intimate way to connect with your clients/customers, and where they expect some personality. Go too far, however, and you risk being accused of dumbing things down. Incidentally, Media Voices is a great resource for anyone looking to develop newsletters or podcasts, and we highly recommend their own daily newsletter. https://lnkd.in/gg4ztYYp #ProfessionalWriting #ContentCreation #ToneAndVoice #MediaTrends #PodcastingTips #NewsletterMarketing #ContentStrategy

Have you ever heard of the excellent podcast #Chat10Looks3 ? It's hosted by two of Australia's most brilliant journalists #LeighSales and #AnnabelCrabb and, to put it loosely, it's a very, very, very funny and intelligent survey of cultural stuff. It's a bit hard to describe beyond that, but if you're a Chatter, you'll know what I'm sayin'. (What's a Chatter? If you know, you know). In this week's episode, Annabel said something about journalism that equally applies to copywriting, and it ABSOLUTELY gets to the heart of what we copywriters try to achieve: "Sometimes I think one of the most important things in journalism ... is to walk into something that you know nothing about. ... make yourself an expert. And then while you're writing, try to remember what it was like to know nothing at all. That's kind of the most mind-bending thing. "It's like, how do I write from a position of deep knowledge, but make sure that I can write for people who don't know as much as I do, and also not to sound like a total toss pot while you're doing it." And that, folks, is also the aim of legal copywriting. Get the knowledge and then communicate it in an accessible way. It's really what "professional" means when people talk about wanting to "sound professional." Also, 100 bonus points to Annabel for using "toss pot" in a sentence (and in a podcast). 😂 Do yourself a favour and listen to the complete episode: https://lnkd.in/grhpkJBp (Seriously, how good are podcasts?!) Want to know more about how my plain language copywriting skills can help your legal project? DM or email me kate@katecrockercopywriter.com.au

Last year, The Economist announced that they were putting podcasts behind a paywall... As Seema Hope shared, the team realised that it didn't make a lot of sense to give away lots of quality journalism without charge (9 podcasts, to be precise), whilst also having a hard paywall on written content. The goal: monetise podcasts and bring these audiences to The Economist's owned platform The challenge: hard to make people pay for podcasts, they were starting blind (no benchmarks, internally and externally), the question of whether consumers ready for this, no pricing anchors, what would the customer journey look like, heavy reliance on 3rd part platform data, saturated news podcast market... But a year later and the strategy is going strong! So what's contributed to this success? > Strong company foundations - confidence (market trends, already a loyal and growing audience), content (award winning content) and culture (collective responsibility, acceptance that it's a test and learn process) > Involve people across the business - communicate internally on why you're doing this, share research and outputs, getting the product as good as it can be > Research (a lot of research!) - around 7,500 minutes of consumer interviews, 15,000 surveyed globally in various formats > Focus on gaining a diversified audience - a low cost entry point to the products has attracted for young subs > Unlocked data - moving audio to their own platforms has increased first party data 

Podcasts are grabbing the spotlight as a go-to for reliable news, with a 45% jump in downloads. People are ditching traditional news for podcasts, seeking unbiased info and finding them more authentic than other sources. It's all about getting the full story, varied viewpoints, and the chance for listeners to dive deep into topics they care about. Podcasts are where it's at for marketers looking to connect with an engaged audience. They're a prime spot for sharing your message in a space where listeners are already tuned in for genuine content and ready to act on what they hear. https://lnkd.in/d-h8qGDa

#Podcasts have become a wonderful tool for #learning new things. How about some podcasts to delve deeper into Latin America? Check out our selection of 8 podcasts in English to better understand the diversity of the region. https://lnkd.in/e5qTsgC2

Did you miss our podcast with former journalist and editor David Powles? If so, catch up on our website to learn how to get your news noticed and discover why the human connection is so important. https://bit.ly/3P1l0FQ #News #ContentMarketing #ContentCreation #ContentCreator

I LOVE podcasts! I have a rather lengthy commute into my office each day and I personally love catching up on industry and world news during that time. Here are a few of my favorites that I would recommend: The Daily, Hard Fork, Up First & SmartLess. According to a Adweek recent article, podcast downloads have surged by 45% over the past year, proving their growing influence and reach, particularly among younger audiences. In an even deeper dive to listener preferences: * The Culture Trends Study reveals that a staggering 69% of podcast listeners often indulge in multiple episodes back-to-back. * SXM Media’s research adds another layer of insight, with 77% of news listeners expressing a preference for long-form exceeding 60 minutes and a remarkable 85% tuning in daily. Podcasts aren’t just about filing time; they’re a channel for detailed exploration of topics that matter. With listeners seeking authenticity, diverse perspectives, and in-depth analysis, podcasts stand out as a trusted source of information. The shift towards long-form content and daily engagement signals a highly attentive audience, ripe for strategic brand integrations and sponsorships. Let’s embrace the podcast revolution and harness the power of storytelling to build deeper, more meaningful connections with our audience. Are there any podcasts that you would recommend? #Podcasts #MarketingTrends #BrandStrategy https://lnkd.in/gpDGTUR6