Accertify, Inc.’s Post

🚀 Black Friday 2024 🚀 On Black Friday (11/29/2024 CST), Accertify made over 71 million risk assessments across our fraud and account protection solutions. 💰 We protected : – 42.3 million unique transactions – a 20% YoY growth – $5.89 billion USD across all industries – an 8.2% YoY growth – $3.60 billion in retail transactions alone, representing over 33% of the $10.8B Black Friday eCommerce Retail transactions, Adobe Holiday Shopping Trends 2024 report*. 🔐 Fraud Insights: – Attempted fraud peaked in the Retail industry during the 11 AM CT hour with $1.5 million at an average of $331 per attempt. – Average fraud pressure spiked, as usual, in the overnight hours of 1 AM - 3 AM CST, reaching approximately 3% of all Retail dollars. A massive thank you to our dedicated team and clients for their continued trust in us. Together, we’re making the online shopping experience safer for everyone! Based on Accertify client data from November 29, 2024 CT and compared to Black Friday client data from 2023. *https://lnkd.in/e63fWNrY #BlackFriday #FraudPrevention #eCommerce #Accertify #Teamwork #DataDriven