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As the world moves faster, only the most informed companies will stay ahead. Our latest eBook explores why intent data is not just a tool, but a necessity for modern marketing. Uncover the myths and harness the strategies for true marketing innovation. Elevate your marketing knowledge today! Read Our Full eBook Here: https://zurl.co/4T5k #DataDriven #B2Bmarketing #Machintel #BeyondMarketing

When it comes to your customers, it’s not enough to know who you’re talking to and what they’re looking for. You need to cut through marketing noise with relevant, timely messages that get them to act. 💥 Luckily, real-time data makes it easier than ever to deliver the right message, on the right channel, at the perfect time. 🎯 Download our ebook to learn how — link in comments. #DataStrategy #Marketing #CustomerEngagement

🤔 Technology should make our work easier, not slow us down, right? But many marketers know from experience that it’s not always the case. This ebook from Acoustic is packed with insights that can help you manage a smooth upgrade when your MarTech stack is outdated. 📖 Download it here to learn when it’s time to say goodbye to your outdated MarTech and hello to greater marketing efficiency and results: https://lnkd.in/ea4R3u9N #MarTech #Marketing #MarketingStrategy

🤔 Technology should make our work easier, not slow us down, right? But many marketers know from experience that it’s not always the case. This ebook from Acoustic is packed with insights that can help you manage a smooth upgrade when your MarTech stack is outdated. 📖 Download it here to learn when it’s time to say goodbye to your outdated MarTech and hello to greater marketing efficiency and results: https://lnkd.in/ea4R3u9N #MarTech #Marketing #MarketingStrategy

🤔 Technology should make our work easier, not slow us down, right? But many marketers know from experience that it’s not always the case. This ebook from Acoustic is packed with insights that can help you manage a smooth upgrade when your MarTech stack is outdated. 📖 Download it here to learn when it’s time to say goodbye to your outdated MarTech and hello to greater marketing efficiency and results: https://lnkd.in/ea4R3u9N #MarTech #Marketing #MarketingStrategy

Separating Average from Not Your Average “One of the most overlooked factors that the brightest minds talk about affirm dedication to reading books and industry articles. This is so underrated but so essential that it separates the good from the best.”  Jeff Lizik, CEO, Redshift DM Going from average to above average does not typically happen overnight. It is something that builds from experience, research, and ability. It also involves the willingness to make change and be flexible. One of these key aspects is the digital space, and in particular, digital marketing. Here are some reasons why digital marketing is most important to the CEOs who are elevating to Not Your Average status: Wide reach Cost-effective Measurable results Personalization and customization Read more: https://lnkd.in/eFcuHt3Z #CEO #business #book #newbook

Request Your Free eBook Now: "Incrementality Done Right" Using the Right Tests and Experiments to Measure the Incremental Impact of Marketing Channel fragmentation. Data deprecation. Shifting consumer behaviors. New competitors. Growing pressure from the CFO office. It's never been harder to be a marketer. To thrive in this new environment, you need long-range planning tools like MMM and MTA but also short-range measurement capabilities to help you make quick, tactical decisions based on realities on the ground. That's where incrementality testing comes in. With incrementality testing in your quiver, tests and experiments can be up and running in no time to measure any part of your campaign and prove its value to all stakeholders. But not all tests are created equal. In this new eBook from TransUnion, you'll learn about three top testing approaches: * Pre/post testing * Observational studies * Test & control experimentation Download —Incrementality Done Right: Using the Right Tests and Experiments to Measure the Incremental Impact of Marketing — to find out what those testing techniques entail and what their respective strengths and weaknesses are. We'll also tell you what to look for in a testing partner and what questions to ask to quickly get up to speed. Do incrementality right and get the answers you need to deliver positive results for your business. Download here: https://t.ly/vB261

Struggling to utilize intent data effectively? Our eBook provides a detailed guide to collecting, managing, and interpreting intent data to improve your marketing outcomes. Learn actionable strategies to apply intent data insights directly to your marketing campaigns. Get your copy for free today and turn insights into action! Download Here: https://zurl.co/ayos #DataDriven #IntentData #B2Bmarketing #Machintel #BeyondMarketing

5️⃣ We've rounded up our top 5 resources to get your consent and preferences program in top shape for the new year.  Tackle evolving regulations and the shifting data landscape with confidence with the eBooks, webinars, and infographics in the comments ⬇️ #ConsentandPreferences #Marketing