Accushield’s Post

As the leaves change and the air turns crisp, there's a unique opportunity to breathe new life into your online communities. Read our new blog to learn how to build engaged online communities this fall: https://lnkd.in/gaqsyeZJ

As families embark on the search for senior living options, they're leveraging the internet more than ever before. Google Ads stands out as a potent tool to ensure visibility for your senior living community ads. Ready to understand why families place their trust in Google Ads to discover the perfect senior living solution? Click the link below to learn more! https://lnkd.in/erkYcPnK

When making a decision to find the perfect senior living community decisions often involve families and are deeply personal. By sharing video testimonials from happy residents and their families, success stories about improved quality of life, or even showcasing day-to-day activities through engaging content, communities can humanize their services and build emotional connections. Combine this with geo-targeted ads and SEO-optimized blogs (e.g., "What to Look for in a Senior Living Community") to attract the right audience while demonstrating care and credibility.

📍 𝐋𝐨𝐜𝐚𝐥 𝐒𝐄𝐎 𝐢𝐬𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 𝐬𝐡𝐨𝐰𝐢𝐧𝐠 𝐮𝐩—𝐢𝐭’𝐬 𝐚𝐛𝐨𝐮𝐭 𝐨𝐰𝐧𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐥𝐨𝐜𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭 𝐢𝐧 2024. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐪𝐮𝐢𝐜𝐤 𝐰𝐢𝐧𝐬 𝐭𝐨 𝐠𝐞𝐭 𝐲𝐨𝐮 𝐫𝐚𝐧𝐤𝐞𝐝 𝐟𝐚𝐬𝐭: 🟢𝐆𝐨𝐨𝐠𝐥𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐫𝐨𝐟𝐢𝐥𝐞: Add updated info, FAQs, and high-quality images, and respond to reviews ASAP. 🟢𝐋𝐨𝐜𝐚𝐥 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬: Optimize website content for “near me” searches and location-specific terms. 🟢𝐑𝐞𝐯𝐢𝐞𝐰𝐬: Positive reviews are gold—ask happy customers to share their stories! 🟢𝐋𝐨𝐜𝐚𝐥 𝐂𝐨𝐧𝐭𝐞𝐧𝐭: Write about community events, local news, or area-specific topics. 🟢𝐍𝐀𝐏 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲: Ensure your Name, Address, and Phone number are consistent across all directories and Websites. Comment below which one you use for local domination 🚀

Surveys are a powerful connection point to your visitors. 💫 Discover how to collect feedback at the perfect moment – turning visitor insights into better community experiences. Our new article uncovers proven strategies, success stories, implementation tips, and more! Read The Blog: https://hubs.ly/Q031H7VD0

Small ranking boost (or drop) in local SERP 🚀 I read an article from Joy Hawkins (link in comments) a while back regarding a ranking boost happens when you acquired the 10th review on GBP. Did a test on a service-based client in Sydney. The local ranking started spread across Sydney CBD when they acquire the 10th review early Oct as seen on 6 Oct screenshot. It works! The experiment doesn't end here. I wasn't intentionally going to test the next part. 😅 Google decides to remove one of the reviews end of October for whatever reason. Within a week, the local ranking went back to the original state. It is interesting to see how local search algo reacts to the this. Just because you see a ranking boost after reaching your 10th review doesn't mean continuing to add more will produce the same results. Other factors will come in to play to improve the local rankings.

Evaluating public engagement platforms for 2025? We know the options can be overwhelming, and research takes time. Our buyer's guide is designed with government agencies in mind. It won’t tell you which platform to choose but will equip you with the right questions to ask and the criteria to consider—helping you identify the best fit for your community’s needs.

What to know about our August 2024 core update This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search. Read more: https://lnkd.in/g-iG_AxX

Looking to build a thriving online community? 👥 https://lnkd.in/dz9jiMU7 WPBeginner explores the TOP online community platforms to help you find the perfect fit for your needs. Dive into the detailed article now!

Our inaugural Cultural Compass study is out! One of MANY findings: comparing platform-wide click-through rate on Google vs. other channels is nuanced, because SEM is a serious outlier amongst Google campaign types. Makes sense, given how user-intent-driven search is! Download the full report to learn more, and stay tuned on LinkedIn for more bit-sized insights: https://bit.ly/3L3EtU8