Andreas Cahyo Febrianto’s Post

𝐑𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐧𝐠 𝐨𝐧 𝐌𝐲 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐉𝐮𝐝𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐑 𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐚𝐭 𝐭𝐡𝐞 𝐈𝐧𝐝𝐨𝐧𝐞𝐬𝐢𝐚 𝐀𝐰𝐚𝐫𝐝𝐬 𝟐𝟎𝟐𝟓 It was an honor to serve as a jury member for the Digital Channel category (covering applications, websites, and social media) at this year’s Indonesia PR Awards, organized by PR Indonesia, one of the leading magazines in the field. This year, I witnessed a significant improvement in both the quantity and quality of submissions, especially in the social media entries. The level of innovation and creativity showcased was truly remarkable, with messages delivered in captivating and engaging ways. Some entries struggled to make serious and educational topics more engaging and accessible. Meanwhile, websites and applications often focused on design but lacked clear target audiences and goals. A key insight from this year’s judging is the growing recognition of social media’s vital role in public communication, particularly for transparency and ESG messaging. The experience left me inspired by the strides the industry is making. Indonesia Applied Digital Economy & Regulatory Network (IADERN)’s role as a connector within Indonesia’s digital economy ecosystem has been instrumental in fostering innovation and collaboration. I look forward to seeing how these advancements will continue to shape the future of digital PR in Indonesia. Let’s keep pushing boundaries and setting new benchmarks for excellence together! #DigitalPR #IndonesiaPRAwards #SocialMediaInnovation #ESGCommunication #PublicRelations #DigitalEconomy #IADERN #PRIndonesia #Transparency #Innovation #DigitalTransformation

Check out my new Article about "Creative Economy and Out of Home Media" Published by AMLI (Asosiasi Perusahaan Media Luar Griya Indonesia) - https://lnkd.in/eNd276Nu

 What’s Next for Brands? Let’s Explore Together! I’m thrilled to be speaking at the NEXT-GEN MARKETING & GROWTH SUMMIT 2025, where the future of brand communication and storytelling takes centerstage. Here’s a taste of what we’ll dive into: • What’s Next After Social Media? I’ll explore the emerging communication channels that are shaping the future beyond traditional platforms. How can brands stay ahead in a world where consumer attention is constantly shifting? Predictions for the next marketing frontier • The Power of Storytelling My fellow speaker will share how to craft memorable and impactful campaigns using the timeless art of storytelling. Learn how to connect with audiences on a deeper emotional level and leave a lasting impression. Why Attend? • Discover new opportunities for growth in a changing media landscape • Learn how to evolve your brand communication strategies for tomorrow • Get inspired by actionable insights that will transform the way you think about marketing Don’t miss out - join us at this exciting summit where marketers, brand leaders, and visionaries come together to shape the future of storytelling and communication. 🔗 www.themarkcircle.com Let’s spark the next wave of brand growth together. See you there! #BrandGrowth #StorytellingInMarketing #FutureOfCommunication #EmergingChannels #MarketingInnovation #GrowthSummit #socialMedia #socialMediaMarketing

WHY IS MEDIA COVERAGE IN REGIONAL AREAS NECESSARY? When I used to work as a journalist, there was a journalistic principle called "PROXIMITY." This principle is applied to process news using a strategy of 'closeness to the audience.' For example, if a robbery occurs in Jakarta, and we broadcast this news in Bali, the audience in Bali might be indifferent because they feel it is unrelated and does not happen in their area. Recalling this principle, I have incorporated it into my Public Relations strategy. The company I work for frequently conducts various activities outside the city, involving communities, academics, and even government bodies. These issues are too valuable to go unreported, especially when the activities generate a positive impact. In this strategy, I target journalists not only from national media but also from local outlets. This is crucial for building awareness and expanding the market. The media outlets selected for collaboration must be carefully evaluated—balanced, yet impactful. Given the abundance of media outlets in Indonesia, in my next post, I will share tips on how to identify verified media in the country. This ensures that the awareness generated aligns with expectations. #publicrelations #mediarelations #proximitystrategy #pressrelease #corporatecommunication

Here's my 2024 LinkedIn Rewind, by Coauthor.studio: 2024: A Canvas of Creative Transformation This year taught me that creativity knows no boundaries—whether designing credit card campaigns or crafting government communications, every project is a unique canvas waiting to be brought to life. From KB Bank's marketing corridors to DPRD Provinsi DKI Jakarta's communication halls, I discovered that design is a universal language. That this year was about translating creative skills across seemingly different worlds. Key Moments of Creative Adaptation: - Transformed marketing strategies from private sector dynamism to public sector precision at DPRD Provinsi DKI Jakarta - Led comprehensive marketing campaigns at KB Bank, managing multi-channel broadcasts that connected directly with audiences - Developed innovative broadcast reporting systems that bridge communication gaps - Managed large-scale events, from mall branding campaigns to government communications initiatives Most Resonant Post This Year: "New Role Announcement: Embracing a New Creative Challenge" "Content Specialist di DPRD Provinsi DKI Jakarta!" https://lnkd.in/g46VRShb Looking Ahead to 2025: My mission is clear—continue bridging creative communication between government institutions and citizens, proving that compelling storytelling transcends sector boundaries. To every designer and communicator: our creativity is our most adaptable tool. Use it wisely. #LinkedInRewind #2024Wrapped #CreativeProfessional -- Get your 2024 LinkedIn Rewind! Go to coauthor.studio

Kuaizi Case Sharing Target Market: Indonesia 🇮🇩 Client: Leading Vitamin Brand Challenge: The top vitamin brand in Indonesia needed to rapidly scale content production without sacrificing quality. Solution: Using Kuaizi INT Smart Mirror Video Analysis, the brand reverse-engineered its top-performing videos and optimized its material referral process to enhance video production efficiency. Results: ✅ Daily output: 100-150 high-quality videos ✅ Editing efficiency increased by 300% ✅ Consistent, high-quality content strengthened brand visibility 🔗 Watch the Video：https://lnkd.in/geTcri5E #ContentMarketing #VideoProduction #Branding #Efficiency #Indonesia #MarketingStrategy #Kuaizi #CommerceContentGeneration #AI #TikTok 🔥 What's your approach to scaling video content production without compromising quality? Drop your thoughts or questions in the comments — let's discuss! 👇

Remembering the struggles and triumphs that led Indonesia's independence on August 17th, 1945. May their legacy inspire us to create a brighter future. Dirgahayu Indonesia! 🇮🇩 #Clabstreamindonesia #InfluencerMarketing #KOLManagement #InfluencerMarketingAgency #ContentCreatorIndonesia

"Thrilled to share the final result of my latest project with Bank Indonesia – creating a jingle that captures the essence of their vision! 🎬 This video showcases the outcome of all the creativity and effort put into it. Hope it inspires and gives you a sense of what I do! #BankIndonesia #JingleProject #CreativeWork #FinalResult Based in Jakarta, I'm here to help bring your ideas to life, whether it's creating a unique concept or providing high-quality editing services. If you’re looking for fresh, impactful ideas for your brand or need professional editing, let's collaborate! Feel free to reach out, and let's create something extraordinary together! #Collaboration #CreativeServices #LetsWorkTogether #EditingServices"

Thank you PWC Indonesia & LPEM FEB-UI, this report very insighful to get POV of Screen industry. The economic impact of Indonesia's screen industry in 2022 is significant, with a total output of USD 8.2 billion (Rp 130 trillion), a GDP contribution of USD 5.1 billion (Rp 81 trillion), and providing employment for 387,000 individuals. The industry is projected to grow at a Compound Annual Growth Rate (CAGR) of 6.13% from 2023 to 2027. This mean that by 2027, the screen industry, encompassing film, animation, video, and television, has the potential to generate USD 9.8 billion (Rp 156 trillion) in economic output, USD 6.1 billion (Rp 98 trillion) in Gross Value Added (GVA) to GDP, and an additional 616,000 Full-time Equivalent (FTE) jobs. #economic #screenindustry #indonesia

#ETfutureForwardSEA with the theme, "The Great Connect: Creating Connected Workplaces” will explore how to reimagine and redefine workplaces as ecosystems of meaningful engagement, collaboration, and belonging. Welcome to the age of The Great Connect!