Acquia’s Post

Submit by 10/4 to showcase how you and your company are pushing the industry forward. It's FREE to enter and a super EASY submission process! #ImpactAwardsByGivsly #ValuesDriven #ResponsibleMarketing #Awards #SubmissionsOpen Givsly

Tomorrow is the deadline for the 2024 IABC/BC Wave Awards! If you're still working on a submission, check out the link below for some pointers from yours truly. Think it's too late to start a submission? It's not! The nomination form is not long, and depending how fast you write, you can probably put together a submission in an hour or two.

Hear Ye Young Talent! Hear Ye Future Leaders! B&T's 30 Under 30 Awards, Presented by Vevo, Are Back!  🙌🕺💃 These awards are the ultimate spotlight for the brightest young talent shaking up the advertising, media, and marketing industries. Previous winners have levelled up to some of the most powerful roles out there. Now it’s your turn to get recognised for your contributions and join the ranks of the industry’s future rock stars! Last year, contestants channelled their inner Spielberg with creative video submissions, and this year is no exception! Here’s the game plan: 1. Career Path: Lay down the highlights of your journey and any key wins you’ve scored so far. 2. Impact: Share the biggest impact you’ve made in your field—what sets you apart from the crowd? 3. Future Leader: Tell us why you’re already a trailblazer in your space. 4. Industry Upgrades: What do you think needs to be improved in your industry and why? You can check out more info in the link below! Aimee Edwards Tom Fogden Arvind Hickman Rosie Oakshott David Hovenden

We've been B-corp certified for a whole week. What better way to celebrate than with cake, right? So, what have we learnt in our first week of being part of this brilliant community? Well firstly, we know that the hard work starts here. We are already thinking about our Impact report for 2025 and what steps we need to take. As a part of our goals we want to: 🌳 Improve our impact through participation with B-hive and other working groups to share best practice and drive new initiatives. 🤝 Collaborate & network with other B Corps and join in with community events around the UK to find solutions to specific challenges. 🌎 Align with B Lab and the wider B Corp community on global issues.   🫶 Engage our employees in NU Creative's purpose and mission. 📢 Articulate the company’s mission externally to our clients, prospective customers and suppliers. So, what can you do to help us? We want to connect with as many other B-corp businesses as possible. If you're on your journey to becoming certified, I'd be very happy to share our experience and give you some tips and advice for what to expect or look out for. And, if you're already a B-Corp like us, then let's connect. 😊 p.s Please excuse the Xmas jumper! 🎄 #BCorp #Purpose #Community #Environment #Sustainability #Brandagency #nucreative

I recently came across a new business awards that truly stands out for its transparency and live ranking. Here’s how it works: after nominations, industry judges shortlist the top 100 finalists, and then we get to vote online to determine the Top Professional of the Year, as well as the Top 10, Top 50, and Top 100 winners. The best feature - a live leaderboard that shows current rankings and vote counts. How cool is that? I’ve already submitted my nomination for 2024 award and even volunteered to be a judge! If you’re interested in being part of this exciting opportunity, check out Claroawards.com. #transparency #awards 

When I saw the email from International Association for Public Participation (IAP2) Australasia that 87% of people had supported the plan to extend the term of current Board members, one question came to mind: "Would this engagement process win an IAP2 Core Values Award?" And since I'm a bit of a data geek, I also wondered about the numbers behind that 87% support. What percentage of the members voted? Did that 87% include people with vested interests or did they abstain from voting? How inclusive was the process? Did it include the online poll (which many members thought was online voting)? But really the biggest question that comes to mind is this: "why, in a membership group of 15 thousand engagement professionals, is it so hard to get people to nominate for the Board or engage in the Industry association's engagement processes?" Or to use a favourite phrase of Katie from my team, "why aren't we drinking our own champagne?!" 🍾 Would love to hear your thoughts on this.

Throughout my time working with and supporting agencies, I've consistently observed a desire to push for greater inclusivity—to better represent diverse audiences and ideas and to guide clients toward more inclusive strategies. Sadly, however, this effort didn't always see the light of day, and often remained in the realm of discussion, struggling to gain real traction. The reasons behind this are too complex to delve into in this short post, but that doesn't mean we should cease questioning. I am turning my attention to solutions, and I urge us all to do the same. As with any significant change, it starts with the cornerstone of education: questions. So, let's ponder the essential ones: - Why should we care? If you're asking this, you're on the right path. The onus is on each of us to grasp the importance of inclusivity for ourselves, our clients, and their consumers. - Where do we start? Engaging with this conversation is the beginning. To deepen your understanding, I strongly recommend participating in the initiatives by Account Planning Group of Canada - APG Canada and POCAM - People of Colour in Advertising & Marketing, which shed light on the issue's nuances and impact. This is your opportunity to be part of the solution. - Is the impact worth the trouble? As a professional and someone from an underrepresented or misrepresented community, I affirm it's worth it. Empowering someone to be seen, heard, and included is incomparable. I'm genuinely excited about this initiative and grateful for the dedication invested in it. Special thanks to Michelle Lee for bringing me onboard. I eagerly anticipate contributing to and supporting all involved participants.

What goes into creating winning award entries? We're lucky to have a few wins under our belt, as well as judging industry and comms awards across the years. Missive's Whitney Simon, Erin Lovett, Nicola Koronka and Emma Ross reveal what the judges are looking for when they're deciding on the all important gold medals, including: 🟡 Why entering awards is important 🟡 How to win awards 🟡 Telling a compelling story with your entry 🟡 Providing quantifiable results and evidence https://lnkd.in/eJM_NnHc

🎉 And the award goes to… ME! 🎉 I didn’t make Adweek’s power list. I didn’t snag a Clio (again). And I wasn’t invited to the fancy table where the industry greats get to celebrate each other in the same room. But today, I’m doing something revolutionary: I’m giving myself an award. So without further ado, I present: 🏆 The “Mastermind of Strategy & Culture” Award 🏆 For consistently showing up, staying rooted in culture, building meaningful partnerships, and navigating this wild world of media, marketing, and influence like the boss I am. Oh, and for doing it all with a finesse of strategy, a lot of heart, and my signature flair. It’s easy to get caught up waiting for others to recognize your brilliance. But today, I challenge you to join me: 💡 What’s your award? 💡 Name it. Claim it. Celebrate YOU. Let’s start a trend where we acknowledge our wins, big or small, and inspire others to do the same. Use #SelfAwardSeason so we can cheer each other on. Because let’s be real—sometimes the only person who truly sees all the work, sweat, and magic is YOU. And that’s more than enough to deserve an ovation. Your turn. What award are you giving yourself today? 💫 Disclaimer: No shade to those who’ve won the more traditional industry awards—y’all are obviously crushing it!

Meaningful work is the essence of our industry. It means it matters. It is significant, relevant, material, telling, weighty, and worthwhile. It makes the audience think, feel, and act. It drives market share and feeds the salaries of the brand's employees and everyone within the supply chain. The opposite is inconsequential. It doesn't matter. For over a decade, even longer, I have challenged the advertising agency's obsession with chasing glass. Here is an article from 2014, as I am leaving the advertising world, with a call out to clients and advertisers. https://lnkd.in/d8n9Y8vY I have always said that this sector would be revered if even half the time and money their internal teams invested in competing for the thousands of gold awards were diverted to solving society's biggest problems. They would have clients banging on the door and looking for real solutions. Many associations and magazines depend on profits from awards shows, but a healthier industry would lead to healthier businesses. In my upcoming interview with Frank Palmer for the American Marketing Association (AMA), Toronto, he voiced a similar sentiment. in a few seconds, Zulu Alpha Kilo Inc., in this brilliant parody, said what I had felt for years. Enough is enough. Please take a look at this fantastic ad and share it. Now, let's get the top minds of their agencies focused on affordable housing, the growing social divide, keeping young males in schools, donating organs, eliminating food waste, and so much more. Those working on these initiatives will feel much better by improving our world. The owners of agencies can move the millions they spend into hiring and training staff. And for the brilliant creative talent in Canada, is this not the purposeful work you got into the industry for, the work that truly matters? Thoughts? https://lnkd.in/gWYGr2-8 #chatterthatmatters #awards #whatmatters #humanity Mike Sutton Canadian Marketing Association Brunico Communications Millennial Award Show Brick Award Creative Circle Awards Creative Retail Awards American Advertising Awards - Los Angeles etc. Broken Heart Love Affair Rethink FCB Canada Bob's Your Uncle Cossette Bensimon Byrne Leo Burnett LG2 Sid Lee john st. Anomaly No Fixed Address Inc. Fuse Scott Knox ICA - Institute of Canadian Agencies Alison Simpson Mary Maddever The Clio Awards Midfield mike power Arron Brailsford Nick Dean Facebook Marketing & Ads Christina Martucci