Acquisit’s Post

What does a market entry strategy usually involve? 1. A clear list of goals 2. In-depth market research 3. A thought-out mode of entry 4. Clear proposition and pricing The Red Tree team brings years of experience and expertise in crafting effective, experience-based market entry strategies that deliver results. Over the last 14 years in business, we have developed many successful market entry strategies for beauty brands entering the UK market. VENN Skincare is a premium skincare brand that combines 25+ years of South Korean skincare research with clean, active ingredients to create effective formulations with clinically proven results. Working with the team, we developed a market entry strategy including brand positioning, messaging, retail pricing, and retailer selection. Following the strategy, VENN Skincare secured its first listing in an exclusive global deal with NET-A-PORTER. It has now expanded into Liberty, SpaceNK, Harvey Nichols and selected premium online retailers in both the UK and Europe. Get in touch to find out how we can support you: https://loom.ly/C5dlyHI #BeautyIndustry #BeautyBrands #BrandConsultancy #MarketEntryStrategy

What does a market entry strategy usually involve? 1. A clear list of goals 2. In-depth market research 3. A thought-out mode of entry 4. Clear proposition and pricing The Red Tree team brings years of experience and expertise in crafting effective, experience-based market entry strategies that deliver results. Over the last 14 years in business, we have developed many successful market entry strategies for beauty brands entering the UK market. VENN Skincare is a premium skincare brand that combines 25+ years of South Korean skincare research with clean, active ingredients to create effective formulations with clinically proven results. Working with the team, we developed a market entry strategy including brand positioning, messaging, retail pricing, and retailer selection. Following the strategy, VENN Skincare secured its first listing in an exclusive global deal with NET-A-PORTER. It has now expanded into Libertys, SpaceNK Apothecary, Harvey Nichols and selected premium online retailers in both the UK and Europe. Get in touch to find out how we can support you: https://loom.ly/C5dlyHI hashtag #BeautyIndustry hashtag #BeautyBrands hashtag #BrandConsultancy hashtag #MarketEntryStrategy

skincare brand leaders – your customers want a compelling loyalty program. are you listening? If you don’t think loyalty programs matter to your skincare customers, ask them directly. I promise you, the results will be eye-opening. If your brand doesn’t have a compelling loyalty program that provides real value and differentiates you from the competition, you’re missing a massive opportunity. Want a loyalty program that sets your brand apart and drives serious results (think 17% more sales growth and ROI)? Reach out to Flaunt. We offer a loyalty and personalization solution built specifically for skincare brands, with a fractional retention team ready to boost your performance. #skincare #loyaltyprogram #retention #ecommerce #branddifferentiation #growth

In today's competitive market, the right pricing strategy can make all the difference. By leveraging a High MRP, High Discount approach, brands can create a perception of premium quality while offering irresistible value to customers. When L'Oreal Paris needed to boost sales for their luxury skincare line, they introduced a strategic discount on products with a high MRP which ultimately surge in sales, brand loyalty, and a win-win for both customers and the brand. For a long time, this is one of the proven strategy to drive results!#HighMRPHighDiscountStrategy

TOP 10 Beauty Brands Winners - May Edition 🔥 Functional brands are definitely rising up with the “Unsexy Products” trend! Discover the TOP 10 most engaging & mentioned brands of May 🏆 Among them are: 🔸#Vaseline 🔸#Cerave 🔸#TheOrdinary 🔸#BeautyofJoseon 🔸#Biafine 🔸Glossier, Inc. 🔸… 👉 If you want to know where your brand stands, book a slot here: https://lnkd.in/efVwKE-W See you next month for June's rankings! What are your predictions? Tell us in comments 👇 #Beauty #Skincare #Brand #SocialIntelligence

In the rapidly evolving beauty market, brands are often advised to target aspirational consumers rather than the lower-end market. Executives in the beauty industry stress the importance of maintaining premium pricing to boost brand perception, even when providing significant discounts. The rise of D2C brands has led to an explosion of skincare products, but many struggle with differentiation. With similar formulations and aggressive pricing strategies, the market is flooded with options, making it challenging for brands to sustain growth. Notably, Zudio Beauty has entered the scene, offering a unique value proposition with fixed low prices and an in-store experience that encourages product testing. As the competition intensifies, brands must innovate beyond mere price cuts and marketing gimmicks to capture and retain consumer loyalty. The image shows how many brands share contract manufacturers for similar products, highlighting the challenge of standing out in a crowded market. The lesson? In a landscape where product launches are easy, true differentiation is key to long-term success. #BeautyIndustry #MarketingStrategy #ConsumerInsights #D2C

Recently we helped Slovenian cosmetics brand Derma-Luxe evolve into Active Luxe Cosmetics. ✨ The client wanted to merge two brands under one roof, and Active Luxe was born bringing active growth and active care to customers. 🤍 We started with the idea of being constantly active, changing, and growing - consumers as well as the brand itself. That idea was intertwined through the brand story and all its elements. 🌿 #experiencerebranding #experienceten #rebranding #brand #brandguide #storytelling #branddesign #digitalmarketing 

DTC skincare brand Minimalist has been doing a great job disrupting the skincare market over the last few years. It's sales has grown: — 16x in the last 3 years — 3x in the last 2 years — 2x in the last 1 year (on a base of Rs 184Cr) However, its quest for sales growth has led to its EBITDA contracting from 14% in FY22 to just 3% in FY23. I believe Uprising Science Pvt. Ltd. which owns the Minimalist brand, will go public within the next 2-3 years, once it crosses Rs500Cr in annual sales. Players like Honasa Consumer better watch out. #skincare #fmcg #honasaconsumer #minimalist

Imagine you're running a D2C skincare brand. You spend ₹5,00,000 on acquiring 500 new customers through your latest ad campaign. Each customer generates an average revenue of ₹3,000 in their first month, and you expect them to continue purchasing for the next 12 months, with the average order value dropping to ₹1,500 after the first month.

Channel strategy insights - what makes a 'best fit' for brands in different channels and how do you select?