Acquisit’s Post

🔍 What Does an X Mean on Snapchat? Let's Decode It! Have you ever seen a gray "X" next to someone's name on Snapchat and wondered what it means? It’s actually a simple indicator that you’re not currently friends with that user. Here’s what could be happening: Unaccepted Friend Request: You’ve sent a friend request, but they haven’t accepted it yet. Removed as a Friend: They might have unfriended you, which causes the "X" to appear next to their name. Pending Friend Request: They’ve sent you a friend request, and you haven’t responded yet. If you see the "X" and want to connect, just visit their profile and tap "Add Friend." The "X" will disappear once they accept, and you can start chatting! Understanding these small details helps you better manage your social connections and keeps your Snapchat experience smooth and enjoyable. #Snapchat #SocialMediaTips #DigitalConnections #Networking #TechExplained #SocialMediaManagement

How I went from a conversation about Gen Z with Snapchat's UK CEO, Bridget Lea, on-stage at London Tech Week to writing about Snapchat in my latest column for The Times! ✨📰 My column is focused on helping businesses and founders reach Gen Z, and there was a stat that Bridget mentioned to me that floored me onstage... 90% of all 13 to 24-year-olds are on Snapchat here in the UK 🤯 My 22-yr-old younger sister has a 3,000+ day Snap streak with her best friend, meaning they've logged into Snapchat every day for the past 8.5 years. That is CRAZY to me, but speaks volumes for why Snapchat is so powerful for the next generation. Snapchat was created a decade ago, yet has managed to maintain its staying power with Gen Z (and now even Gen Alpha), and my answer as to "why" has been their emphasis on community building - with creators, brands, and even through IRL events. A tagline I saw at one of their recent events confirms this, "Less social media, more Snapchat." There were AR mirror activations with Boots, Depop, Cosmopolitan... they collabed with the National Portrait Gallery to get more Gen Zers to hang out in person on National Museum Day... and countless other examples I share in the column. People often ask me how I figure out what I want to write each month for my column, and the honest answer is just talking to people (especially operators & founders) to understand their vantage points on what's interesting, new, and working for their business. It makes my job exciting to interview such incredible leaders, and also fun to go deep into new spaces and trends :) Hope you enjoy this month's column! I'll link it in the comments <3 #snapchat #genz #socialmedia #columnist #genzmarketing #brandactivations

Snapchat memories are underrated... I just got a reminder that on this day, three years ago, Fizzliss did our first production run... which gave people the runs, WHOOPS. A pretty "shitty" start to say the least (if you know, you know). But, despite the odds (44% of New Zealand start-ups not making it past their third year in operation), we are stoked that we are still going strong! We've learned from our mistakes, of which there were many, and have come out more resilient. The next milestone, 5 years and international growth. Let's see what more we can do and where this journey with Fizzliss takes us. Snapchat memory in question below, with my proud mumma flexing our very questionable branding choice on full display. Do you think we improved our branding or do we make the switch back to the OG branding? (just kidding). One key takeaway, a parents love can definitely be unconditional :'), even if your design looks like it was made on microsoft paint... Zac Stevenson Grace Ruby Broadhurst Brooke Prins

Is bad publicity still good in 2024? Well, Bumble found out the hard way this weekend. After hundreds of viral videos online criticized its new billboard campain. In an era where the youth is highly informed and crimes against women are happening all over Canada & the US, the dating giant did not review its ad properly. The result? Hard backlash, apps deleted and negative reviews made. Our recommendations at Alchemi Media : 1- It’s important for brands to really embody their values. An app made for women as a backlash to Tinder’s predatory approach cannot at the same time criticize women’s behaviours. 2- Extend budgets and test your ads on a significant population. Especially as an industry leader. 3- Beware of controversy for views in this “block & boycott” era. It could turn against the brand. https://lnkd.in/eSd_cbaT

We are forgiving for Snapchat, Unforgiving for YesMadam There, I said it (micdrop) 2017: Snap Inc. founder calls an entire nation "poor" Mocks a billion people Dismisses a whole market Gets called out slightly and that’s it! Today: That same app? Thriving in India. Marketing budgets in millions. Influencers & Gen Z can't get enough. All forgiven. All forgotten. 2024: ✓ Mayank Arya ✓ A Indian founder tries to start a conversation about workplace wellness ✓ Became the first CEO to introduce Destress Leave Policy ✓ Gets the entire company's green light to play the act. ✓ But the Campaign’s execution falls short. Result? ⭕Trial by social media. ⭕Brand under fire. ⭕Professional lives are at stake. Makes you wonder: Is it about what happened? Or who it happened to? Because somehow... We forgive global giants calling us names But crucify local founders trying to do good Seems like the internet has a memory... but a very selective one. Strange…. I'm not defending anyone here. Just pointing out the irony!

Last September, Snap Inc. announced that teens will not be suggested in Quick Add or Search unless they have multiple mutual connections in common with the other person. Snapchat is now adding new friending safeguards that make it much harder for strangers to find and add teens. While currently available in a select countries, this feature will be introduced in a more localised form in India soon. Stepping up its efforts to foster a safe and positive in-app experience, Snapchat has introduced a suite of safety features, which make it difficult for strangers to contact people. This includes improved blocking capabilities, simplified location-sharing, enhanced friending protections and expanded in-chat warnings. https://lnkd.in/djPJkQBz #snapchat #socialmediamarketing #socialmediaadvertising #campaigns #digitalmarketing #influencermarketing Uthara Ganesh Aparajita Bharti

#Snapchat was built during the dawn of social media when people were starting to feel pressured to post just the perfect stuff. Social media was becoming a popularity contest with users chasing likes, comments, and followers. Snapchat was designed to be different. It was never meant for people to compete for likes or to endlessly scroll through perfectly produced and carefully curated content. It’s always been a place for real relationships — for spreading fun, joy, and love. That’s why more than 800 million people, including 75% of 13- to 34-year-olds in over 25 countries, come to Snapchat to communicate directly with their close friends. To feel more love and spread more love. In February, Snap Inc. launched our brand campaign, “Less Social Media. More Snapchat.” Today, we are highlighting how people use Snapchat to spread love with the next phase of our campaign, “Less Likes. More Love.”

Snapchat is altering its "Solar System" feature, only available to Snapchat+ subscribers, due to concerns about its negative impact on younger users' relationships. The feature, which visually ranks users based on engagement, inadvertently creates a hierarchy among friend groups, leading to friendship strains and relationship issues. To prioritize user well-being, Snapchat is making the feature opt-in, responding to feedback and aiming to mitigate potential negative experiences among its users. . . . #snapchat #solarsystems #SUBSCRIBERS #snapchatsubscriber #engagement #ranks #snapchatusers #friendships #relationshipsmatter #diginoch #diginochblogs

Cheers to smoother shifts! 🍻The Barooom app is launching soon, making staffing hassles a thing of the past. Connect with top-rated staff and keep your establishment buzzing! #Barooom #BartenderOnDemand #BarStaff #BartenderGigs #Bartender

Shadow Ban Issues on #Snapchat Dear Snapchat Support Team, I am writing to discuss a pressing concern that impacts creators like myself - the practice of shadow banning without notification or explanation. After years of building my presence on Snapchat, I was recently shadow banned, leading to a sharp decline in visibility and engagement. Despite multiple requests for support, I've only received automated responses, leaving creators in the dark about how to recover or appeal. - Transparency: We need clear notifications when an account is shadow banned, with reasons provided. - Support: Automated replies aren't enough; we require direct human intervention to solve these issues. - Impact: Shadow bans can severely affect our professional lives, making it crucial to have a recovery path. I urge Snapchat to: - Notify creators of any account restrictions. - Provide explicit steps for recovery or appeal. - Enhance support with human interaction. Please consider these changes to support your creator community better. Thank you for your attention. #SnapchatSupport #CreatorsRights #SocialMediaManagement #LinkedInCreators #ContentCreators #DigitalRights