Activate’s Post

𝗪𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗿𝗲𝗻𝘁 𝘆𝗼𝘂𝗿 𝘁𝗲𝗰𝗵 𝘀𝘁𝗮𝗰𝗸 𝗳𝗿𝗼𝗺 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗲𝗹𝘀𝗲? “Service-as-a-Software” is becoming more than a trendy concept for in-house teams and agencies. The prediction is that, in the next 3-5 years, marketing services could become more ‘software-like.’ Agencies wouldn’t just offer strategic support. They’d provide clients with platforms, dashboards, and tools to enable more autonomous, data-driven decision-making. The idea of 𝗚𝗧𝗠 𝗧𝗲𝗰𝗵 𝗦𝘁𝗮𝗰𝗸𝘀 fits right into this vision. It also clicks with some of the stack composability trends Phil Gamache has been exploring on Humans of Martech, which I’ve been keeping an eye on. Here’s the gist: ⤷ Instead of asking clients to invest in new platforms, agencies provide campaign-specific technology as part of their service fees. ⤷ These tools, selected based on the client’s needs, plug right into their existing stack, removing the hassle of adoption or management, especially for apps used exclusively for campaigns, testing hypotheses, or achieving quick wins. ⤷ The focus shifts to what really matters: deliver the outcome, without getting bogged down by the tools, processes, or ownership details behind it. ✅ Pros: Clients get immediate access to the right tools without the hassle of implementation, training or long-term investment (this can always be done at a later stage if needed). ❌ Cons: Obviously clients become more dependent on the agency, with a potential transition needed for these tools if the relationship ends. 𝗜𝘀 𝗳𝘂𝗹𝗹 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗼𝗳 𝘆𝗼𝘂𝗿 𝘁𝗲𝗰𝗵 𝘀𝘁𝗮𝗰𝗸 𝗮 𝗻𝗼𝗻-𝗻𝗲𝗴𝗼𝘁𝗶𝗮𝗯𝗹𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂?

Is this just a Martech model or will the proposition for many functional services become tech, analytics and expertise, haven’t the outsourced worlds been pursuing this for years? 👇 👇 👇 👇 👇 👇 👇 👇 👇 👇 👇 #techopmodel #outsourcedvsinhouse #diyvsbuyin #platformbusiness

Ever wished your marketing team had a superpower? Well, AI is pretty close! I recently had the opportunity to share how AskCory.ai can supercharge your marketing efforts and streamline your workflows on the Flowlu.com - All-In-One Business Management Software blog. This post dives deep into AI-driven marketing and how it can transform businesses. You'll discover how to: -Automate repetitive tasks -Make data-driven decisions -Optimize your marketing projects Check out the full post in the link below! #MarketingAutomation  #AIforBusiness  #ProjectManagement

In marketing, recipes can often call for a dash or two of overconfidence … for better or worse. Just look at the 92% of marketers who told RPEOrigin that they were very or somewhat confident they could manage their tech migration, despite 62% having three or less migrations in their experience, and “fewer than 4 in 10 … experienced in dealing with a full tech transition.” RPE Origin’s paper, titled “The State Of The Technology Migration Process In Enterprise Organizations,” attempts to both identify the “factors that drive changes in the martech stack” and, in the process, “burst the confidence bubble here.” More than two-thirds (67%) said improving efficiency and productivity was their top reason for seeking changes in their martech stacks, followed by reducing costs (52%), staying competitive (48%), and aligning with organizational goals (46%). “While only 18% cited ‘lack of platform innovation’ as a motivator for switching platforms, it likely underscores a broader concern among decision-makers about innovation's impact,” the paper says. “Change entails costs, prompting cautious approaches to adopting new tools. However, when a critical tool falls behind, marketers seek alternatives despite potential higher costs, recognizing the greater expense of staying on outdated platforms.” When it comes to actually addressing and changing parts of the martech stack, half said their budgets were the biggest challenge. After that, 41% said integration complexities, 39% said implementation delays, and 38% said data migration issues. “Change is risky,” the paper says. “Migrations are hard. But when you properly orchestrate your talent and procedures, you will be more successful, both in the migration itself and in your new and improved ways to achieve your goals and help your company.” Overconfident marketers should probably take heed from RPE Origin’s final bit of advice: “Always ask for help.” #martech #marketingtech #martechmigration #migrations #marketingsoftware #marketingsoftwaremigration #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager (Photo Source: RPE Origin)

A recent study has unveiled groundbreaking insights, forecasting an unprecedented surge in the digital marketing software market. This growth is not just numbers; it's a reflection of the evolving digital landscape and the innovative strategies businesses are adopting to navigate it. Key highlights: #Innovative Technologies: The integration of AI, machine learning, and automation is revolutionizing marketing strategies, providing businesses with the tools to reach their audience more effectively. #Opportunity for Skill Enhancement: Staying ahead of the curve will require us to update our skills and embrace new technologies. #Strategic Advantage: By leveraging the latest software solutions, we can create more impactful marketing campaigns that drive growth and customer loyalty. #Increased Collaboration: This growth encourages collaboration between tech providers, marketers, and businesses, fostering a more integrated approach to digital marketing. Let's embrace this phenomenal growth together and redefine the boundaries of digital marketing! #DigitalMarketing #MarketGrowth #Innovation #TechTrends #FutureOfMarketing https://lnkd.in/dG3X8ydE

Keeping up with MarTech innovation is like running a marathon on a speeding treadmill. How can organizations keep their tech stack agile and effective? Composable MarTech is the answer. By using modular components, businesses can create a flexible, customized stack that adapts to their needs. This approach is gaining traction as companies strive for adaptability and responsiveness. Our latest blog explores how composable MarTech empowers organizations with improved adaptability, cost efficiency, swift market response, and more we highlight the importance of privacy in marketing decisions. 🔗 https://lnkd.in/ea4KYcU7 #MarTech #MarketingInnovation #ComposableMarTech #TechTrends #MarketingStrategy

You could start a side hustle in digital marketing today with this tool & earn some extra income. Just a couple of clients and you could be making $2,000-$5,000 a month. But I Don’t Know Anything About Digital Marketing…” You don’t need years of experience or a fancy degree. What you need is a willingness to learn and a roadmap to follow. Tools, basic training, and resources. And a community of like-minded people who are all on the same journey. These tools simplify the work, automating tasks that would otherwise take hours. AI integrations make you look like a pro right away from the start. Sounds good? But you’re probably thinking, “Where do I even start?” That’s where the right tools & training come in. Using this tool you’ll be able to: List businesses online with AI-generated descriptions and keyword suggestions. Manage local SEO using AI-driven competitor analysis. Capture website leads and nurture them using a CRM that tracks every interaction. Automate tasks and streamline workflow with Zapier integrations. Manage social media without jumping between apps. Track reviews and handle customer feedback effortlessly. Generate comprehensive performance reports. Show your clients exactly how much you’ve improved their business. With some training, you can grow this into something big. What would it mean to have that extra income? More freedom? A safety net? Curious? #SideHustle #DigitalMarketing #FinancialFreedom #GrowthMindset #Opportunities

The days of agencies being pure campaign executors are over - and that's exactly why the industry is getting more exciting. Keen Decision Systems has been helping agencies transform their operating models, and Jesse Math's latest article published on Street Fight perfectly captures where the industry is heading. Key insights include: 💡Agencies are becoming "decision architects," using AI to build scalable marketing frameworks 💡The shift from traditional media buying to data strategy is creating higher-value roles 💡Modular "headless" martech stacks are becoming the new competitive advantage 💡Agency financial models are evolving toward SaaS-like predictability and margins Whether you're an #agency leader or #brand marketer, Jesse offers a practical roadmap for navigating the convergence of consulting, SaaS, and technology. His perspective on how this impacts agency valuations and operational efficiency is particularly relevant for anyone planning their strategic future. Check out the article here: https://bit.ly/3BBB8dO #AgencyInnovation #MarTech #DigitalTransformation #AgencyLeadership

Good strategy is definitely, 100%, beyond a shadow of a doubt, not about the tools you use... mostly... Technology should never drive strategy. Very true. If it does, you'll always have shiny object syndrome and leave a bunch of half-baked ideas in your wake, with little to show for it. But knowing the tech landscape certainly enables strategy. That's not nothing. 📽 You would never use personalized video in your ABM campaign, if you didn't know there were accessible tools to do so. 🤖 You would never connect your systems beyond native integrations if you hadn't heard of any IPaaS tools. 🔎 You would never be able to get a list of companies that have been on your website if you didn't know about website visitor analytics tools. If you don't know what's possible, your thinking will be limited.

Frans Riemersma and Scott Brinker have released their annual update to the Marketing Technology Landscape (https://lnkd.in/dDkFM3PV). Unsurprisingly, the main highlight is that there are now 14,106 martech products which represents a staggering 27.8% growth year-on-year. With so many tools available, marketers have the challenging task of selecting the right technologies for their specific needs. According to Chief Martech, the number of marketing tools used by marketing teams on a regular basis ranges between 20 and 29. The main problem is that in most cases these tools are not integrated strategically into marketing operations which hinders process efficiencies, creating more manual work. If you're considering adding more tools to your martech stack, make sure not to skip these 5 essential steps: 1. Define your marketing objectives and requirements: start by clearly defining what you need the martech tools to achieve. This could include increasing leads, enhancing customer engagement, automating repetitive tasks, or improving data analytics. List your key marketing objectives and the specific challenges you need to address with technology. 2. Assess your current martech stack: evaluate the tools you currently have and how well they meet your needs. Identify any gaps, overlaps, or inefficiencies. This assessment should include feedback from team members who use these tools, focusing on usability, effectiveness, and integration capabilities. 3. Identify the essential features needed: based on your objectives and the gaps in your current stack, list the features you need. Prioritise these features based on their impact on your goals. Consider aspects like scalability, user-friendliness, data security, and integration with other tools. 4. Research and shortlist tools: with your list of required features, start researching tools that best fit your needs. Look for recent reviews, case studies, and testimonials from businesses similar to yours. Also, consider the vendor's reputation, customer support, and community around the product. 5. Evaluate integration capabilities: one of the most critical aspects of any martech tool is its ability to integrate seamlessly with your existing stack. Check if the tools have APIs, native integrations, or partnerships with other software you use. This will ensure that you can connect and sync data across your marketing ecosystem efficiently. #martech #marketingoperations