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Como você pode garantir que escolheu o parceiro #CTV mais adequado para sua marca? A CTV tornou-se uma das formas mais eficazes de atingir o público, especialmente a geração Y e a geração Z, que cortaram o fio. As marcas desejam se conectar com seus públicos onde quer que estejam e, hoje, a publicidade CTV está no centro das atenções, fornecendo: 🎯 Maior precisão na segmentação de público 📈 Taxas de engajamento mais altas 🔎 Insights acionáveis para medir o sucesso Saiba mais: https://lnkd.in/dME-wt5Z #ConnectedTV #CTVForAdvertisers #Advertisers #ContextualTV Seedtag

Connected TV (CTV) has reshaped consumption habits and revolutionized how consumers interact with content. A recent study by Comscore (2024), encompassing around 13,000 consumers across seven countries, unveiled significant data about CTV's reach in Latin America. 🟣Mexico leads the region with a 67% reach among CTV viewers. 🟣Argentina and Chile follow, both with a 61% reach. 🟣In all markets except Uruguay, at least half of the internet-connected population consumes content on CTV. Read more! And get in touch with our Country Managers for further information; Juli Henry, México CM Indiana I. Quiñones, Cono Sur CM Rossana Peragallo, Chile CM Ursula Rodriguez Obando, Región Andina CM #ctv #ott #exte #exteadvertising #televisionconectada

"Why are all of my ads overdelivering at odd hours of the day?" A client of ours was frustrated with the uneven delivery they were seeing on CTV on their other buying platforms. When ads are served matters, and they were seeing delivery spikes midday, uneven pacing, impression volume that didn't match the flow of CTV viewership times throughout the day. As shown in the Nielsen Daypart chart, the when of a CTV ad can define who sees it. They wanted to see delivery match viewership, where peak TV in primetime slots got the majority of the delivery volume. The problem with what they wanted? Inventory availability far out paces demand, even as CTV grows. There are way more ad slots available than there are ads to fill them, so any advertiser is going to struggle with their delivery curves throughout the day. Our solution? We built a delivery curve management tool. We enable our buyers to control the time and weight of their ad delivery on CTV so that each campaign can match their desired delivery cadence. Want more Primetime? You can increase your spending in the key 7-10PM hours Want overnight? No problem, you can shift delivery to the late hours Want even delivery throughout the day? We did it. You can have even delivery of ads with frequency capping that solves for much of the ad over saturation in CTV today. Our agility and willingness to innovate for one client enables all platform users with the tools to better deliver campaigns. Come check out what a flexible system could mean for your business.

Novidades chegando no inventário do DV360!

A publicidade em CTV oferece uma série de vantagens em termos de segmentação e eficácia.

Campaign A or Campaign B? Which would you rather invest your CTV budget in? Spoiler alert, Campaign A is a recent Dial-Up campaign. Earlier this year I shared an image similar to the one below. Highlighting just how bad CTV delivery can be if you are not focused on supply path optimization. That post touched a nerve, took off, and had a life of its own. The reaction to that post reinforced that advertisers need better solutions for CTV. That's why I decided to launch Dial-Up Media with August Tesfasilase. And with a tagline like “CTV the Right Way,” it’s safe to say that SPO is at the core of everything we do. For the last few months, I have been auditing a ton of CTV campaigns and I can confidently report that Campaign B is not an outlier. This specific campaign ended up running on 516 individual apps. Including gems like Woof World and Meow World. But what is most striking is what's not there. Where is Hulu, Paramount, Peacock, Max etc? Campaign A is a Dial-Up campaign where we delivered on 2 key components for effective SPO on CTV. 1) No Open Market Inventory - 100% of all spend was against 1st party PMPs that we secured directly with the publisher. No long tail, no garbage. 2) Delivery Optimization - Having PMPs in place won’t prevent you from massively over-delivering in a few places. We also take the extra step and time to manage bid optimizations and shape delivery to meet campaign objectives. Unfortunately, most campaigns look like Campaign B. They let it rip and hope for the best. Some campaigns check the box on #1 and take the time to curate inventory. But it’s easy to mess that up and end up too far down the long tail. Very few campaigns benefit from the extra steps taken in #2. To manage delivery and counterbalance the DSP’s quest to chase high-volume low-cost inventory. Let’s not forget, the DSP’s primary KPI is to clear daily budgets… Yes, Campaign A came in a bit higher on CPM, but not by much. 😀 DM me if you want to learn more. Happy to chat about the details. Dial-Up Media - CTV The Right Way #CTV, #Streaming

Com a BGC-BGamification Company , além das diversas possibilidades de formatos de entregas em mídia, temos também CTV. 🤩 Veja abaixo alguns insights que podem ser importantes na hora de inserir este formato em seu planejamento. 😁 Para mais informações, entre em contato - beatriz@bgamification.com ou mande direct🤓 #publicidade #publicidadedigital #CTV #Midia #MidiaDigital #marketing #marketingdigital

New study update "Why CTV Reigns Supreme in the Attention Economy: Part 2," offers fresh insights into CTV's dominance in the European TV space (see https://lnkd.in/gNMXZh7p), noting enhanced CTV ads with on-screen animations are popular with viewers, and CTV was the most popular OTT screen among respondents. Other key findings:  -    CTV viewership soars: 86% of viewers are now watching CTV, which represents a 6% increase from 2022 -    Youth drive CTV growth: Younger audiences lead the charge in the switch to CTV with markets like Spain and the UK dominating  -    Content preferences differ: Content is key as Connected TV and Linear TV audiences are engaging with distinct types of content highlighting the importance of tailored ad strategies Also sharing a nice overview of the growing European CTV advertising ecosystem. thanks to: VideoWeek CTV Advertising Guide Europe 2025

Vem aí 🎯 a nova edição de 2024 de nosso Estudo sobre #Connected TV, OTT e Addressable Advertising na América Latina! Com foco em 6 mercados-chave (Brasil, México, Argentina, Colômbia, Peru e Chile), o estudo traz uma visão abrangente do comportamento do consumidor em plataformas de streaming e oportunidades emergentes de #publicidade na região e é patrocinado por importantes players do setor. Fique por dentro: https://lnkd.in/djs9ax5E #comscore #comscorebrasil #ctv #advertising #publicidade #insights

A prime example of how CTV and FAST channels are becoming the best way to deliver advertising to specific audiences in a less invasive and more effective way. There are challenges to overcome, such as generating engagement from audiences and credibility from other advertisers. #FAST #CTV #CANELAMEDIA #VOLARIS #STREAMING