Adam Lerman’s Post

🗣️ “We’re going to change this fossil fuel company from the inside!” This is a commonly used argument from ad agencies still working for oil and gas but we want to debunk this myth. If you’re a creative in the ad industry, we know that you’re great at your job. You’re incredibly persuasive. But… fossil fuel companies have been advertising that they’re interested in changing for decades. For the past 40 years climate scientists have been demanding change, and they haven’t. The truth is - agencies are simply the megaphone that share fossil fuel companies financial and operational decisions with the world. Your next deck won’t change that. Instead, you can refuse to do work with fossil fuels until these companies look radically different. How? By signing the Clean Creatives pledge and joining over 1,200 agencies who are ready to take real climate action: cleancreatives.org #Advertising #Greenwashing #Sustainability #ClimateChange #CleanCreatives 

There’s plenty of 💰 in doing harm. And it builds a great ‘fake’ economy. 🔫 ‘Defence’ industry 🚬 Smoking industry 🍺 Alcohol industry 🎰 Gambling Industry 🛢️and the Fossil Fuel industry These industries hire the best and brightest creative agencies to influence public behaviour. Now, we are seeing an alliance of agencies now refusing to work with the Fossil Fuel industry. Check out Clean Creatives below. And if you are a creative, consider joining them. We need the best and brightest on the ‘do better’ side. You can still be rewarded for your work. And together, we can get there. 🙌🏾 #purposewithprofit, #cleancreatives #capitalcubed

The PR and advertising industry needs to wake up to its role in the climate crisis. Reports indicate that at least 1,773 fossil fuel lobbyists were granted access to COP29, surpassing the size of NEARLY ALL NATIONAL DELEGATIONS except for Azerbaijan, Brazil, and Turkey. Is it any surprise no further progress was made on fossil fuel phase out at this COP? It’s time to stop being the megaphone for the fossil fuel industry and sign Clean Creatives’ pledge. #cleancreatives #fossilfuels #cop29

"If your company uses one of the world’s largest advertising agencies to tout its emissions reductions or promote breakthroughs in climate tech and clean energy, it’s time to ask questions about their client lists." It's great to see this message breaking out of the ad-industry only space, and come to light in other publications around climate action. The outsized-role that the advertising industry has played in facilitating the climate crisis by enabling the fossil fuel industry to kick-the-can down the road is unquestionable, and why I've become as passionate as I have been about the Clean Creatives movement (and why I'm an ambassador for them). If you control the ad or marketing budgets for your company and are concerned about the climate crisis (and especially if you're touting any sort of action on sustainability), it's really time to evaluate who's getting that message out for you; what they're doing with the insights that they gather from your work, and if they're actively working with others that are going against your mission. Thanks Heather Clancy for including me in this, and as always to Duncan Meisel and Kate Ogden for their continued leadership around this. #cleancreatives #bthechange #climateaction #protectourwinters https://lnkd.in/ewZEmXUt

A coalition of businesses, including the world’s six largest advertising holding firms, has supported the launch of a new industry-wide voluntary standard for measuring and disclosing greenhouse gas emissions. This pioneering effort marks a significant advancement in the fight against climate change within the advertising industry. Read more here: https://lnkd.in/eECTV49Q At Climate Action for Associations (CAFA), we empower associations to take the lead by providing guidance and vital support, including assistance with emissions reporting. Through promoting community learning, we aid them in fulfilling their sustainability commitments effectively. #Sustainability #Advertising #ClimateAction #GlobalMedia #GreenInitiatives #Climate #ClimateActionForAssociations #Emissions 

Axios - you ran this story today alongside Shell ads!?!? 😡 Your brand is based on smart brevity but our collective future requires smart integrity. Stop taking #fossilfuel ad dollars! 🛑 💰 🛢 ------------------------------------------------------------------------------------------------------------ United Nations António Guterres called out advertising agencies, governments and media organizations for allowing the fossil fuel industry to "shamelessly greenwash" and "delay climate action." "Many governments restrict or prohibit advertising for products that harm human health — like tobacco," Guterres said. "I urge every country to ban advertising from fossil fuel companies." "I urge news media and tech companies to stop taking fossil fuel advertising," he said. #UnitedNations #ClimateChange #Advertising #PR #Sustainability Clean Creatives Creatives for Climate

Thanks Audrey Kemp for featuring my thoughts so prominently on what the Trump administration may mean for the ad industry’s decarbonisation goals. As I say in the piece, it’s naive to think the transition towards a greener society will be straightforward; Trump’s anti-climate policies are just another hurdle we need to overcome. But I’m hopeful that people more generally will step up where leaders can't (or fail to) address the issues we face. For adland specifically, we’re proving at Greenbids that you can prioritise sustainability without having to sacrifice performance – the two goals aren't mutually exclusive. We only hope this mindset becomes the rule instead of the exception for the industry going forward. If you'd like to read more, check out the full article on The Drum here: https://lnkd.in/e6tBAWhC  #sustainability #climatechange #climate #marketing #advertising  #Trump #decarbonisation

Answering these questions 1. No. I actively advocate against it. I am in the radical nonprofits zone. My friends got arrested trying to call on Biden to declare a climate emergency, and I helped do PR, and multiple orgs to defund fossil fuels. 2. Zero 3. I worked on COP Paris agreement advocacy AND also orgs that said it didn’t go far enough. I have worked on climate justice advocacy for every COP since I was old enough, going back to 2007. 4. I am agoraphobic. I work from home. I do not travel. I use minimal resources. One of my first jobs was at an org called Center for a New American Dream. We practice a simplicity mindset to reducing emissions. In other words, consume less. I basically live on minimal needs. 5. Yes, I have worked with numerous clean energy groups including SEIA, AWEA, (my old boss was VP of Comms there) etc in past, as well as clean energy companies and non profits.

In line with #WorldEnvironmentDay, we explored the rising climate anxiety within advertising, with 70% of professionals believing that the industry must do more 🌏 #the7stars #ClimateChange #Sustainability #IPA #MarketingResearch #MediaAgency

This is a historic moment! Today, on #WorldEnvironmentDay, the UN Chief delivered a historic speech calling for banning fossil fuel advertising. it's time to treat #FossilFuel advertising the same way we treated tobacco. Guterres called for a global ban on these ads, and urged PR & advertising agencies to drop their fossil fuel clients: "Many in the fossil fuel industry have shamelessly greenwashed, even as they have sought to delay climate action – with lobbying, legal threats, and massive ad campaigns. They have been aided and abetted by advertising and PR companies – Mad Men fuelling the madness." He also challenged news media and tech companies to reject fossil fuel advertising revenue. This is a pivotal moment for climate action and corporate responsibility. "I urge every country to ban advertising from fossil fuel companies. And I urge news media and tech companies to stop taking fossil fuel advertising." #ClimateChange https://lnkd.in/ezFXcUDh