Adam Levy’s Post

A beautifully executed and quick response like this is probably only possible when trust exists between brand and agency and production.

Life is full of choices (raises hand) 🙋♀️but but but would you flip or fold? 🤷♀️ If we aren't connected on LinkedIn, send me a connection request lah 👋:  -------> Choo Ann NGOH *PS: When I bought my first entry level Motorola henfone in 1995, it was a candy bar henfone lah And then one year later, Motorola Startac was launched It was the first flip henfone lah So much has changed since 1996 Now we ken choose from flip, fold or just the normal non-foldables / non-flippable henfones (raises hand) 🙋♀️but but but would you flip or fold? Me? I prefer the non-foldables / non-flippable henfones lor 🙊🙈🙉 Just like how Samsung's commercial for Galaxy Z Flip 4 in 2022 Video credit: YouTube / Samsung UK / Galaxy Z Flip 4 | Join the Flip Side | Samsung UK

Samsung has taken a bold step in the advertising arena with their latest masterpiece, "Creativity Cannot Be Crushed." This ad not only sets a new benchmark in creativity but also signals a shift in the competitive landscape reminiscent of the Cola wars, now moving into the mobile space. As Samsung challenges the status quo, one can't help but wonder how Apple will respond to this audacious move. Will they rise to the occasion with an equally innovative campaign, or will they pivot in a different direction altogether? One thing is certain: the battle for creativity in the mobile market just got a lot more interesting. #Marketing #Innovation #MobileIndustry #AdvertisingWars #Samsung #Apple https://lnkd.in/ghmpJkB9

Reflecting on the evolution of Samsung phone prices over the years. From flagship innovation to budget-friendly options, it's fascinating to see how accessibility and technology have intersected. What's your take on this trend? #Samsung #MobileTech #Innovation

With #Blackfriday 2024 right around the corner, are you curious to know which brands led the sales during the sale week in 2023 under the #CellPhone category? Check out the slide to know ⬇️ Follow #PiWheel on LinkedIn for more actionable insights from your region! Use data-backed strategies to win the next big sale!! #saleinsights || #marketinsights || #ecommercedata Samsung Electronics Apple Sony Xiaomi Technology HP

Hey, this one is also competing for #CannesLionsfestivalofcreativity this year! Samsung's response to Apple’s now famous (or infamous) “Crush!” ad showcases a typical challenger fight strategy. Interesting move by Samsung, worth a closer look? 🤔 #CannesLionsfestivalofcreativity #Samsung #Apple #advertisingstrategy #CannesLions #Challenger

Happy National Day and public holidays! Everyone is relaxing at home and watching the national parade on television. Guess what? Week 4 of the Paris Olympics report is out! A key highlight is the spike in sales of Samsung Electronics foldable phones due to athletes using them for victory selfies. Download the whole report - https://lnkd.in/gcXeF6mU #ParisOlympics #Samsung #Mediaanalysis.

Watch how OPPO presents their new phone model, the K12, with heels and a drill? 👠 The Oppo K12 was launched in China yesterday. To showcase the durability of its screen, the host, Monica, stepped on the phone fiercely, threw the phone on the ground, and even smashed it to open a walnut. This new model has evidently passed the screen test 💢 #Oppo #K12 #Screentest #ProductLaunch #Chinesemarket #ChineseMobile #ChinaMarketing #ChinaPhone Subscribe to stay on top of original reporting, analysis and views about Chinese consumers at: https://lnkd.in/gRJsqN_k

🔌 Is your Samsung Galaxy playing hard to get when it comes to charging? 🤨 Discover the common charging port issues and how you can give them the boot! Dive into our blog for some electrifying solutions: https://lnkd.in/guDUGDt5 ⚡️ #MayfieldTechFix

When worlds collide... These are two of my favourite brands. But gotta say, I'm not a fan of this. It's the #burberrystreetgate all over again. Not like it couldn't work ever. The circle-to-search campaign featuring a reimagined Tube map on select Circle Line stations was beautifully done (if anyone remembers). What's the difference? People often forget station and transit line names have so-called brand equity, too. They evoke history, emotions, familiarity, and advocacy just like how the trademark Samsung Electronics itself would. In this case, mind you, the Old Street station brand is 123 years old! Just as a CMO would insist on strict branding guidelines and identity when going into any co-marketing partnership deal, the same should have applied here. Some see whimsical, I see hubris.