Adams Greenwood-Ericksen’s Post

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Director, User Research at Activision

So humor aside, this is actually a great stakeholder management insight, and something I was just discussing with a smart junior researcher today - it's really tempting to want to show all your work up front, but please resist the urge. You have two goals in a debrief: 1) Get the key findings across to the stakeholders who have already bought into your findings and just want action items to rally around. 2) Convince skeptical stakeholders that they should believe that you are correct, and they should take your conclusions seriously. I often recommend calibrating your presentation to be one level of abstraction ABOVE the level you're prepared to drill down to in a meeting - most of your stakeholders don't need the detail, they just want the action items. And as for the skeptics? One of the most powerful things that happens in a presentation is when someone asks "well, how do you know that? What if it's X instead?" and then you jump down to the appendix where you've got the graph that shows exactly the answer to that, ostentatiously skipping past all the OTHER slides that you didn't show. It's a great (but not condescending or cruel) flex, and it makes everyone feel better about working with you.

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Elena Verna Elena Verna is an Influencer

B2B Growth; elenaverna.com

I can explain it to you, but you'd die...

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