Adapting Social’s Post

Name: Breaking Barriers with Anthony Raibick
Uploaded: 2024-08-08T13:15:02.226Z
Duration: 1 min 30 s
Channel: Adapting Social
Description: On our next #BreakingBarriers episode, @anthonyraibick of Architectural Outdoor Lighting shares his journey and drops some serious knowledge on overcoming early business challenges. 💡 Tune in for practical advice and real-world solutions! Listen for FREE on Spotify, Apple podcasts, and Youtube. #adaptingsocial #motivation #marketingagencynj #businesstips

Adapting Social

4,797 followers

5mo

On our next #BreakingBarriers episode, @anthonyraibick of Architectural Outdoor Lighting shares his journey and drops some serious knowledge on overcoming early business challenges. 💡 Tune in for practical advice and real-world solutions! Listen for FREE on Spotify, Apple podcasts, and Youtube. #adaptingsocial #motivation #marketingagencynj #businesstips

Transcript

The biggest challenge of the new business owner, you don't know what you don't know, right? Let's say that, you know, and I was very fortunate. I grew up, like I mentioned before, my father had the irrigation and landscape business. Yeah. So I had an understanding of what it took. It's one thing to see something, it's another thing to conceptualize it and then apply it. That was a very big part of things. Is that OK, We started a business. Well, now we'll do like, OK, I have my paperwork done, but where do I go from here? Get out there to the customer. What does a good customer experience even look like if you don't have a. Business, you know, what is a good customer experience? Do you know how to translate that across? Taking the experience I got from the mosquito end of things and then applying that to lighting has allowed us to scale very, very quickly in regards to our brand presence and awareness. I think that a big part of it is really you don't know what you don't know, don't know how to, you know, get your name out there. That would cost effective way because a lot of the times when we start our businesses, we don't start them with massive budgets. Like we don't. Yeah, like that's just not the way to go about doing it, rowing all this money. Into a business, then you only have a proof of concept. You don't even know if this is going to work. That's where I think a big advantage comes from, starting at that zero point because you learn the skill sets to be able to get out there with not a lot of budget. So once you get more capital inflow and your name starts to get out there more, it just makes you that much more dangerous of an entrepreneur because now you know where to allocate that capital so that you can continuously expand the business and you know you're doing it in the right way.

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Adapting Social’s Post

Breaking Barriers with Anthony Raibick

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