AdClub of Toronto’s Post

There’s just so much great Out-of-Home creativity in Canada that yes, the industry has two annual award shows: the COMMB Awards in May and the AdClub of Toronto OOH Showdown in the fall (Nov. 4). These shows are increasingly on an agency’s/brand’s radar judging by the significant number of submissions they receive every year. The power of creativity in advertising campaigns is undeniable (see some quick stats below). And that power gets supercharged with OOH due to its diversity of formats, sizes, technologies, locations, and environments. From clever copywriting, striking visuals, and wow factor impact, OOH checks all the creative boxes. Ad Creative Impact: •Creative quality drives results: According to Nielsen, creative contributes 49% to sales lift from advertising campaigns, while reach, targeting, and recency together account for 36%. •Ipsos study insight: A remarkable 75% of a campaign’s success is determined by creative quality. •Marketer perceptions vs. reality: Westwood One found that marketers believe creative accounts for just 19% of sales lift, while research shows it actually contributes 49%. Tickets are still available for what will be another terrific OOH showcase. Don’t miss out! #creativity #oohadvertising #awards

Festivals typically draw larger audiences to our cinemas, with over 70 million visitors anticipated. By neglecting advertising at PVR INOX during the festive season, you could miss out on vital opportunities to enhance your brand visibility. Major blockbusters like Bhool Bhulaiyaa 3, Singham Again, Kanguva, Gladiator 2, and Baby John will be captivating audiences, and your brand deserves to be part of the conversation! While competitors ramp up their campaigns and attract attention, a lack of presence can leave your brand overshadowed and less relevant. Festivals are a golden opportunity for engagement; without advertising, you risk significant losses in visibility and impact during one of the most consumer-driven periods of the year. Can you afford to miss this chance? Don’t let your brand fade into the background! Partner with PVR INOX by calling @7519736709 and seize the spotlight this festive season. #FestiveSeason #PVRINOX #FestivalSeason #BrandVisibility #CinemaAdvertising #AudienceEngagement #BollywoodBlockbusters #MaximizeReach #MarketingOpportunities #FestivalFever

Festivals typically draw larger audiences to our cinemas, with over 70 million visitors anticipated. By neglecting advertising at PVR INOX during the festive season, you could miss out on vital opportunities to enhance your brand visibility. Major blockbusters like Bhool Bhulaiyaa 3, Singham Again, Kanguva, Gladiator 2, and Baby John will be captivating audiences, and your brand deserves to be part of the conversation! While competitors ramp up their campaigns and attract attention, a lack of presence can leave your brand overshadowed and less relevant. Festivals are a golden opportunity for engagement; without advertising, you risk significant losses in visibility and impact during one of the most consumer-driven periods of the year. Can you afford to miss this chance? Don’t let your brand fade into the background! Partner with PVR INOX by calling @7519736709 and seize the spotlight this festive season. #FestiveSeason #PVRINOX #FestivalSeason #BrandVisibility #CinemaAdvertising #AudienceEngagement #BollywoodBlockbusters #MaximizeReach #MarketingOpportunities #FestivalFever

We're raising our glasses to the Super Bowl's Michelob ad! With Sunny beach vibes and star power, this ad scored big with viewers. Huge cheers to creativity and entertainment winning the game! 🌟🍻 Watch it here and read the hype --> https://lnkd.in/eqPxAQqJ #SuperBowlAds #Michelob #MessiMagic #WinningAd #CheersToCreativity"

🍂 Fall is almost here, and while pumpkin spice and sweaters might be basic, these six trade show and conference trends are anything but. Ready to dominate the show floor? Interactive Entertainment Group has you covered. Dive into the season’s most impactful trends and set your brand apart. https://lnkd.in/d6USTqrV #eventengagement #eventexperiences #corporateevents #corporateentertainment #corporateeventideas #experientialmarketing #experientialevents #brandactivation #eventmarketing #eventexperiences #tradeshowengagement #boothengagement #sponsorshipentertainment #sponsorshipactivation #brandexperience #conferenceentertainment #conferenceexperience

🏈✨ On February 11th, Super Bowl 58 not only celebrated football but also marked a pinnacle of advertising brilliance, showcasing the strategic prowess behind capturing the gaze of over 150 million viewers. With a staggering $7 million price tag for a mere 30-second ad slot, the event underlines the significant investment brands are willing to make for this unparalleled exposure. 📺💰 USA TODAY’s Ad Meter has brought to light the crème de la crème of 2024’s Super Bowl commercials, crowning State Farm’s ad featuring Arnold Schwarzenegger and Danny DeVito as the victor. This highlights how creativity, celebrity appeal, and humor remain key ingredients for advertising success. 🌟🎥 For those curious about the other standout ads, from Dunkin’s engaging narratives to Kia’s impactful messages, Uber Eats’ culinary delights, and the NFL’s own captivating story - each ad served as a unique lesson in marketing. 🍩🚗🍔 Explore the entire lineup ranked by the 36th USA TODAY Ad Meter competition and catch the unforgettable halftime show that captivated millions. Whether you’re deeply familiar with the Super Bowl or newly acquainted with its grandeur, these commercials and the halftime performance provide rich insights into global advertising’s effectiveness. Which ads and moments resonated with you, and why? On a similar note, I often find myself wishing for a comparable meter in Egypt and the Middle East, especially during Ramadan, a prime time for advertisements in our region. Such a system could greatly benefit brands and marketers by providing valuable feedback on ad performance and viewer engagement, shaping future advertising strategies. Let’s hope we see something like this in the near future! #SuperBowlCommercials #AdMeter2024 #MarketingGenius #GlobalAdvertising #RamadanAds

Daniel Frankel led a very interesting discussion about the future of #Sports #Media and #RSNs at TV Week Events in New York yesterday — pitting the free to air VICTORY+ model against the more "traditional" (if you will) subscriber based streaming models that Rick Allen and Wim Sweldens enable. To me, our fundamental differences are philosophical. Let me start with what I think we all agreed on: Lee Berke said it well — sports teams, leagues and fans are going to see a rapid evolution on how games are delivered and viewed, and everyone stands to benefit. We also agreed with what Wim Sweldens said, that streaming continues to be a technical change in how media is delivered, but it isn't just another distribution channel. It's a lot more — and I see it as a giant opportunity while simultaneously disinter-mediating rent-seekers. Where we diverge on (and to a large enough degree that it matters) is how we see a team's sports fan. There is substance to Rick Allen's argument to look at (and monetize) that fan through a team-brand-first lens. But, at APMC, we believe the attention of the audience that a team commands has far greater value than what is available today. And that the VICTORY+ model unlocks it in a way that hasn't ever been explored. I think our bet that, one, accelerates the move to a streaming first future (while allowing for OTA and other partnerships), and two, prioritizes growing a fan base by removing barriers, while enjoying the revenue growth that follows across multiple streams is the one to make. Thank you for having me on the panel Daniel Frankel and Charlie Weiss. As you can see from the picture below, I had a great time.

We’re thrilled to announce our latest partnership with Bauer Media Audio – Portugal | Bauer Media Group. Bauer Media is part of a selected group of companies piloting Mediaprobe’s solution to measure the emotional impact generated by live events, starting with one of their concerts - "45 In the Night," Rádio Comercial's anniversary concert in Lisbon. Exceptional Findings: ⬆ The concert was more exciting than watching Portugal’s National Soccer team playing in the last FIFA World Cup, or as the Bauer team prefers to say, the experience was equivalent to 12 rollercoaster rides ;) 📊 Four moments registered an average emotional impact above 1000 EIS (Emotional Impact Score) points, surpassing all Mediaprobe's benchmarks for both live events and television. Want to learn more about this groundbreaking innovation? Read more on our website ▶️▶️▶️ https://lnkd.in/dDyVBJ6P #MediaMeasurement #LiveEvents #emotionalimpact #innovation #Mediaprobe #BauerMediaGroup #concerts #BiometricData #MediaProfessionals #EventOrganizers #Advertisers #Sponsors

September Mailer out now! Featured Channel: Guinness World Records TV - We bring you quite literally the very best from around the world. Everything we share is Officially Amazing – the greatest human achievements ever, available in your business. Streaming now on Atmosphere. Top 5 Streamed Channels: Cheeky, RedBull TV, Drive, Zone Fitness, PGA Tour. Also, featured, - Om Nom Stories - Taking kids to the doctor can be a daunting task for even the bravest parents. From tiny tears to giant tantrums, it’s easy for a simple appointment to turn into a nightmare. Om Nom Stories are designed to keep the kiddos happy and busy by providing a fun-loving friend to join children on countless exciting adventures. - Drive TV - your front row seat to the roadways of the world. Drive TV is perfect for airports, waiting rooms or any business looking to provide calm, scenic views to their customers. For the articles used in this mailer, check out links referenced. (all statistics are US based, and are not reflective of the UK market). #KonnectedPlus #DOOH #OOH #TVAdvertising #Media

🏈✨ Are you still feeling the excitement from the big game? The real action was in those commercials! Check out the Ad Meter rankings and tell us your pick. Which one had you cheering for an encore? 🎬🍿 #BigGameCommercials #AdMeter2024 #GameDayAds