AdClub of Toronto’s Post

There’s just so much great Out-of-Home creativity in Canada that yes, the industry has two annual award shows: the COMMB Awards in May and the AdClub of Toronto OOH Showdown in the fall (Nov. 4). These shows are increasingly on an agency’s/brand’s radar judging by the significant number of submissions they receive every year. The power of creativity in advertising campaigns is undeniable (see some quick stats below). And that power gets supercharged with OOH due to its diversity of formats, sizes, technologies, locations, and environments. From clever copywriting, striking visuals, and wow factor impact, OOH checks all the creative boxes. Ad Creative Impact: •Creative quality drives results: According to Nielsen, creative contributes 49% to sales lift from advertising campaigns, while reach, targeting, and recency together account for 36%. •Ipsos study insight: A remarkable 75% of a campaign’s success is determined by creative quality. •Marketer perceptions vs. reality: Westwood One found that marketers believe creative accounts for just 19% of sales lift, while research shows it actually contributes 49%. Tickets are still available for what will be another terrific OOH showcase. Don’t miss out! #creativity #oohadvertising #awards

New Post: National Streaming Day Deal: DirecTV Stream Is $49.99 a Month for a Limited Time - https://lnkd.in/g_6HrqnM - All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. DirecTV is slashing prices in celebration of National Streaming Day. Starting on Monday (May 20), new subscribers can join DirecTV Stream for just $49.99/month for the first three months – its biggest discount ever. diect tv stream limited offer $49.99/month The flash deal applies to DirecTV’s Entertainment package, regularly $79.99 per month after a free trial for five days. DirecTV’s most popular streaming plan includes 90+ channels such as ESPN, ESPN2, FS1, CNN, Fox, Bravo, Lifetime, Nickelodeon, TLC, Hallmark Channel, HGTV, HLN, ID Network, IFC, Paramount Network, Syfy, TBS, TNT, E!, BET, MTV, VH1, OWN, WEtv, FX, AMC, Food Network, C-Span, NBC, CBS, ABC and Fox. Additionally, new customers can save $30 per month for three months, on any of the streaming packages offered by DirecTV — but there’s one catch: DirecTV’s limited offer ends on Tuesday, May 21. “There’s no better way for DirecTV Stream to celebrate National Streaming Day than to reward streamers from coast to coast with the lowest ever price for DirecTV Stream,” Vikash Sharma, General Manager, DirecTV Stream said in news release. “We celebrate streamers everywhere and make it our mission to bring them the best of live sports, local news, and thousands of movies and TV shows on DirecTV Stream.” If you’re a sports fan, DirecTV allows you to stream the WNBA, NBA Playoffs, Stanley Cup Playoffs and other games and major sporting events. DirecTV is a solid choice for live television, especially when you consider everything the streamers offers and the convenience of watching live TV without cable cords. directv stream deal: $30 off for 3 months DirecTV Stream offers a handful streaming plans, the most affordable being the Entertainment package featuring over 90 channels. The Choice plan is on sale for $69.99 (reg. 108.99) comes with 125+ channels including sports channels like ACC Network, Big Ten Network, MLB Network, NBA TV, SEC Network and regional sports networks. DirecTV’s also has an Óptimo Más streaming plan for Spanish-speakers and it’s on sale for $49.99 (regularly $79.99). The Ultimate plan, currently $89.99 (regularly $119) adds even more sports and entertainment to the plate offering over 160 channels including NHL Network, CBS Network, Starz, Discovery Family, FX Movie Channel and Encore. DirecTV’s Premier plan, discounted to $134.99 (regularly $164.99), features 185+ channels and it comes with everything in the cheaper streaming plans, in addition to Max, Paramount with Showtime, Starz and C

How's your Paris Olympics ad experience? I've watched live events, replays, highlights, and primetime coverage and here's a short summary of my ad experience: - NBC and Peacock increased the number of ad breaks over typical streaming ad breaks. The very first thing I watched was a replay of an event and there were 16 ad breaks in 2hrs! 😧 - The number of ad breaks has gotten lower as the games have gone on. - Unexpectedly high amount of ad breaks in replay events. You know you'll see ads in live content even when on a paid ad free plan, but it was a surprise to see so many ad blocks in time shifted content like replays and highlights. - Most of the ads I have been served have been typical national advertisers and of course the sponsors. - Auto ads most prevalent have been Toyota (sponsor), Hyundai and Kia. (National, not dealer) - 2 local based business ads, both credit unions (BECU and KFCU). Oddly each time I saw them they were back to back in the same ad block 🤔. - A miss by local businesses who could increase their awareness without having to buy big $$ broadcast or cable packages. - Big pharma of course has its presence. - Thank You for the no political ads!! 🙏 - Advertisers that missed the mark in their targeting of me: Bobcat and Valvoline.

🌴 Leading AdFest 2024's "Let's Talk QSR" roundtable is Caleb Hutchings from Mediahub Worldwide! Learn more about AdFest @ www.islandadfest.com and follow our socials for updates! #AdFest #AdFest2024 #AdMedia #AdvertiserSummit #AdvertiserEvent #MarketerSummit #MarketerEvent #SpeakingEngagement #SpeakingOpportunity

Multiball Goes Prime Time! We can hardly believe it—Multiball is heading to the Super Bowl! This image shows the MultiBall being built up for this event. An ingenious ad agency has purchased our portable LED model to elevate their activations at this event and beyond. We’re keeping the details under wraps until their big reveal, but one thing is clear: they’re taking engagement to the next level. #SuperBowlActivation #InnovationInAction #NextLevelEngagement #InteractiveTech #EventInnovation #BrandActivation #SportsMarketing #FanExperience #CuttingEdgeTech #MultiballMoments #SuperBowlReady

Festivals typically draw larger audiences to our cinemas, with over 70 million visitors anticipated. By neglecting advertising at PVR INOX during the festive season, you could miss out on vital opportunities to enhance your brand visibility. Major blockbusters like Bhool Bhulaiyaa 3, Singham Again, Kanguva, Gladiator 2, and Baby John will be captivating audiences, and your brand deserves to be part of the conversation! While competitors ramp up their campaigns and attract attention, a lack of presence can leave your brand overshadowed and less relevant. Festivals are a golden opportunity for engagement; without advertising, you risk significant losses in visibility and impact during one of the most consumer-driven periods of the year. Can you afford to miss this chance? Don’t let your brand fade into the background! Partner with PVR INOX by calling @7519736709 and seize the spotlight this festive season. #FestiveSeason #PVRINOX #FestivalSeason #BrandVisibility #CinemaAdvertising #AudienceEngagement #BollywoodBlockbusters #MaximizeReach #MarketingOpportunities #FestivalFever

Festivals typically draw larger audiences to our cinemas, with over 70 million visitors anticipated. By neglecting advertising at PVR INOX during the festive season, you could miss out on vital opportunities to enhance your brand visibility. Major blockbusters like Bhool Bhulaiyaa 3, Singham Again, Kanguva, Gladiator 2, and Baby John will be captivating audiences, and your brand deserves to be part of the conversation! While competitors ramp up their campaigns and attract attention, a lack of presence can leave your brand overshadowed and less relevant. Festivals are a golden opportunity for engagement; without advertising, you risk significant losses in visibility and impact during one of the most consumer-driven periods of the year. Can you afford to miss this chance? Don’t let your brand fade into the background! Partner with PVR INOX by calling @7519736709 and seize the spotlight this festive season. #FestiveSeason #PVRINOX #FestivalSeason #BrandVisibility #CinemaAdvertising #AudienceEngagement #BollywoodBlockbusters #MaximizeReach #MarketingOpportunities #FestivalFever

New Post: Prime Day Streaming Deals: Get Starz, AMC+, BET+ & More for 99 Cents, Save 50% Off Paramount+ With Showtime for Two Months - https://lnkd.in/gVuXt7ff - All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Prime Day is next week! If you’ve been looking to sign up for Starz, Paramount+ with Showtime, MGM+, BET+ and other popular streaming channels, you don’t want to miss Amazon’s early Prime Day streaming deal. From now until July 17, shoppers can score most Prime Video channels for only $0.99 for the first two months — meaning you can watch all your favorite summer movies, series and more for a discount. Prime Video Streaming Deal: Get STARZ, AMC+, MGM+ & More for 99 Cents Buy Now Select Prime Video channel prices are being slashed before Prime Day, which will be held on July 16-17 and since the discounted streaming services usually cost up to $10.99 a month on their own, this deal essentially gets you up to 91% off a monthly channel subscription, or two full months of service for less than $1. You can also use the limited deal to get 50% off Paramount+ with Showtime or AMC+ for two months, and stream exclusive content at a discount. Amazon’s Paramount+ with Showtime deal gives you access to stream programs on Showtime and Paramount+. Binge original series and movies such as Evil, Halo, Knuckles, Special Opps: Lioness, 1883, Tulsa King, Rabbit Hole, RuPaul’s Drag Race All Stars, The Good Wife, Star Trek: Discovery, Yellowjackets, Couples Therapy, The Chi, Your Honor, Billions, and Dexter: New Blood, along with sporting events and live access to CBS. Prime Video Channels Deal: 50% Off Paramount+ With Showtime, AMC+ Buy Now Love Starz? Stream must-watch shows including Power Book II: Ghost and the entire Power franchise, plus Three Women, Mary & George, Outlander, P-Valley, Gaslit for less than $1 per month for two months. You’ll also find a selection of movies that are currently 50% off ahead of Prime Day. Related What to Watch on Amazon Prime Video: Billboard Recommendations 04/28/2023 Other channels included in the early Prime Day streaming deal are ViX Premium, Crunchyroll, PBS Masterpiece, Discovery+, Acorn TV, PBS Docs, Lifetime Movie Club, History Vault and A&E Crime Central. Movie lovers can also take advantage of films and TV shows to rent or buy for as low as $3, which you can browse through here. You’ll need a Prime membership to

✨ Enhance Your Venue's Vibe for FREE! ✨ We’re offering FREE Digital Screens to bars and restaurants, just like the one installed here at Chicken Express - all across Texas & Oklahoma! 🖥️ Boost your customer experience with engaging content, trivia, and advertisements – all at no cost to you! 🎉 ✔️ Free Installation ✔️ Thousands of Fresh Trivia Questions Daily ✔️ Live Sports Scores ✔️ No Upfront Costs – Just a share in ad revenue! Want to increase your venue's revenue and entertainment value? DM us to get started today! 🚀 #ParadiseDigitalMedia #VenueUpgrade #FreeScreen #DigitalScreens #TriviaFun #BoostYourBusiness #VenueMarketing

What’s the biggest event challenge you’re planning to tackle in 2025? #corporateevents #synergy #entertainment #contentmanagement #contentmarketing #experientialmarketing #activation #backstagemnl