Adcorp Group’s Post

In case you missed it: If you’ve been following RSI for the last few months, you may have seen advocacy efforts around the boxcar cliff ramp up. While the concept is far from new, the phenomenon of the boxcar cliff refers to the anticipated sharp decline in available boxcars, due to age and attrition. Learn more about the Boxcar Cliff: https://lnkd.in/gMncJcpT

Do you know about a McDonald's campaign that led to millions in losses. Let’s go back to the 1984 Olympics. In 1984, the Summer Olympics were hosted by Los Angeles in USA. McDonald's, a major sponsor, saw an opportunity to capitalize on the excitement. They launched a customer promotion: win a free Big Mac if the US takes gold in the event listed on your scratch-off card, get fries for silver and a soda for bronze. "When the US Wins, You Win!" was their catchy slogan. Here's where the recipe went wrong: 👉 McDonald's based their plan on past results, not considering a crucial detail - the Soviet Union and its allies boycotted the 1984 Games in retaliation for the US boycott in 1980. This meant far less competition for the US athletes. As a result, there was a significant increase in the number of medals the US won. 👉 The 1980 Olympics were held in Moscow. The US boycotted them in protest of the Soviet invasion of Afghanistan. McDonald's, instead of enjoying a sales boom, saw a financial headache. Customers flooded stores, redeeming cards left and right. McDonald's scrambled to keep up with the demand for free Big Macs. The sheer volume of free Big Macs distributed significantly impacted their bottom line. The exact figure was not revealed, but reports suggest that McDonalds took a hit of millions of dollars. McDonald's only said that it was the most expensive promotion in the franchise's history to date. McDonald's repeated the "When the U.S. Wins, You Win" food prize promotion in both 1988 and 1996. Despite the losses, the campaign left a mark on pop culture. It served as a reminder of the unpredictable nature of marketing and the potential for even the best-laid plans can go south. Found this post informative? Please like and repost to spread the word! ❤️ #mcdonalds #marketing #olympics #marketingstories #bigmac #business #businessstories #marketingcampaign #finance #personalfinance

Here's to the dads who promote greatness every day! From business meetings to backyard BBQs, you've got the branded gear to handle it all. Happy Father's Day from Fully Promoted! #BrandYourDad #FullyPromotedFathers #FullyPromoted #CustomMerchandise #BrandedApparel #BusinessBranding #CorporateGifts #CustomEmbroidery #PromotionalProducts #MarketingSolutions #BrandVisibility #CompanySwag

In 2019 Cadbury UK launched a masterclass in our first Principle: Distinctiveness. And no, this campaign doesn't feature a sad lass on a bus, or in a petrol station, or a drumming gorilla. And it's not even about purple as a 'distinctive asset'. The launch of their Dark Milk was an impressive exercise in decision making - by being ruthless in deciding who their product isn't for, they could position it much more clearly, and therefore develop a much more distinctive proposition to an older audience. Instead of being a forgettable half milk, half dark chocolate hybrid, this creative gave it a shot at being the chocolate for those old enough to know better. #advertising #marketing

Cheers to Coca-Cola for celebrating 'Imperfect Families'! Look How this Campaign is a Masterstroke, Blending Nostalgia, Diversity, and Belonging over a shared Love for Coke.🥤✨ Follow Albela Films and Studios for more interesting facts ... . . . . . . ______________________________________________________ #cocacola #adcampaigns #marketingmasterpiece #nostalgia #marketingcampaigns #cocacolaad #marketingmagic #classiccoke #campaignstudy #albelastudios

🎉 Our NLOWE website is better than ever! 🎉 If you haven’t already, take a moment to update your profile and explore all the fantastic features we’ve added. Let’s keep the momentum going and make the most of our refreshed site! 🚀 #NLOWE #WomenInBusiness #WebsiteUpdate #MembershipPerk

Last Friday I tagged along to the Amsterdam cleanup event hosted by Dille & Kamille. It was part of their annual #GreenFriday action as a contrast against #BlackFriday For the last few years they have closed every store (and webshop!) and encouraged their staff (and members) to do a cleanup instead. Amazing. Now, disclaimer; I was NOT invited (I invited myself!). I was not paid. I did not do it even to try and pitch to them to sponsor me. For me, when I heard about this via a friend, I just had to join in and celebrate it (and of course it does benefit me in that it gives me a fun and very positive story to tell here for all companies to see) So.. back to their #GreenFriday action. Wow! So inspiring! I posted it on Instagram here: https://lnkd.in/et6Jus2n And just loaded up onto YouTube: https://lnkd.in/eQ_3xgTW It was so impactful to see the store closed with huge posters saying - "we a closed and off for a cleanup". A few shoppers tried to come in - and even that was great; they were told about the initiative and why the store felt it was important for a B-Corp to do it. The local police even popped in to ask if something had happened but loved it when they heard the story. We were busy cleaning up for an hour and half and got a lot of trash off the streets. Thank you Dille & Kamille for letting this weird banana come by and join in! I LOVED this initiative ----- This next bit is for any company reading this.. Since October I am trying to make #plogging my profession. I have been doing it for 13 years in my free time (40,000L of trash a year!), but I am now attempting to do this full time. A #professionalplogger is a sponsored plogger. The idea is that I find Corporate/Brand sponsors to make it possible for me to do this each day. It's more than just a logo on a shirt💚 https://lnkd.in/efK7Eyg5 The cool thing though is the adventure I am doing next May - that my sponsors will help make possible. https://lnkd.in/eR_rivw2 May 2025 - 31 marathons in a row - picking up trash in a banana suit and covering the ENTIRE Netherlands - which a cleanup event held in each capital city of each of the 12 provinces I cover!

An insightful look into the transformative impact that guide dogs have on people's lives, their owners, and the wonderful individuals who raise them. Check out this interview with Guide Dog owner Christina, Puppy Raiser Laura, and the endearing pup Effie. 🐶

Something I didn't know I needed in my life, happened recently. I started this story a week ago re: a Stanley 1913 but this story is bigger than a cold beverage vessel. Have you heard of EQL? I hadn't either but turns out I need them. (not sponsored) "𝘌𝘘𝘓 𝘩𝘦𝘭𝘱𝘴 𝘣𝘳𝘢𝘯𝘥𝘴 𝘨𝘦𝘵 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥’𝘴 𝘮𝘰𝘴𝘵 𝘪𝘯-𝘥𝘦𝘮𝘢𝘯𝘥 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘩𝘢𝘯𝘥𝘴 𝘰𝘧 𝘱𝘢𝘴𝘴𝘪𝘰𝘯𝘢𝘵𝘦 𝘧𝘢𝘯𝘴, 𝘢𝘯𝘥 𝘮𝘢𝘬𝘦𝘴 𝘭𝘢𝘶𝘯𝘤𝘩𝘦𝘴 𝘮𝘰𝘳𝘦 𝘳𝘦𝘭𝘪𝘢𝘣𝘭𝘦, 𝘧𝘢𝘪𝘳, 𝘢𝘯𝘥 𝘮𝘦𝘮𝘰𝘳𝘢𝘣𝘭𝘦." Net-Net: They help people enter fair lotteries for high-demand things. Link in the comments too. If you've ever tried to get in a queue for tickets, sneaker releases, etc. you know it's maddening. You suspect you're competing with bot farms entering the lottery 1,000's of times and you have this one single shot unless you get your friends involved. A week ago I entered the lottery for the opportunity to purchase the Stanley X Olivia Rodrigo collab (see attached) for my daughter. We don't need another Stanley but I thought I'd roll the dice as a surprise, admittedly thinking there's no way I'll win this worldwide lottery. 🚨 Spoiler Alert 🚨: I won. I will soon be the owner of this "slay" collab...well my daughter will. A few takeaways: 1. 𝐖𝐈𝐍𝐍𝐈𝐍𝐆 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐟𝐞𝐞𝐥𝐬 𝐠𝐨𝐨𝐝. The attachment shows my, "IT'S YOURS," email notification. How can we help our customers/fans feel the thrill of winning? Think bigger than winning games...think about the feeling of winning the moment with your kid, winning the day against frustration, etc. 2. 𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄 𝐟𝐞𝐞𝐥𝐬 𝐬𝐩𝐞𝐜𝐢𝐚𝐥. Sometimes we want to be a part of something and feel that common, shared experience. Other times, we want to feel a little unique and special. Many people have Stanley cups, only some people will have this collab version. Chewy has been delighting customers with surprise custom pet gifts (e.g. a painting of a deceased pet). For our loyal customers/fans, how can we create special VIP, exclusive experiences and offerings for them? Those priceless offerings that aren't readily available to just everyone... These offerings can be quite simple such as special access or grand. Be creative. These moments can drive increased loyalty and become customer/fan lore. 3. 𝐅𝐀𝐈𝐑 𝐜𝐨𝐧𝐭𝐞𝐬𝐭𝐬 𝐟𝐞𝐞𝐥 𝐛𝐞𝐭𝐭𝐞𝐫. We've all been in a contest that feels rigged and/or people are exploiting the system. For example, when stadiums giveaway promotional bobbleheads or other limited edition collector items, people can lose their minds and become hoarders. This limits the number of fans receiving the item. How can we help our customers/fans feel like the experience is fair? Our world will always be constrained by limited time and resources, yet the options across all categories are ever-increasing. We need to make sure our brands/experiences grab peoples' attention and then hold it with great experiences. ❤️

🎁  We work closely with our client partners to ideate hyper-personalized gifts to show their clients, employees or partners just how much they appreciate them. 📅 And while summer has just started, the countdown is on for the holiday season so we are hard at work on end-of-year gifts already! Here are 8 reasons to get started on your gifting program now! #employeegifting #clientgifting #gifting #unboxing #corporategifting #holidaygifting