In today's mobile advertising landscape, attention metrics are becoming a key driver of media quality and performance. In this episode of The Advertising Forum, hosted by Jeremy Bloom 🌞 and AdTechGod (™), our CEO Marc Guldimann and InMobi's Richard O'Sullivan discuss how these metrics guide more effective investments in mobile and in-app environments, offering practical tips for implementation. Tune in to learn how attention metrics can help you get the most out of your mobile advertising campaigns. 🎧 Listen on Spotify: https://lnkd.in/eD5bhev6 ▶️ Watch on YouTube: https://lnkd.in/eMVumytf
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Unlocking the Power of Attention Metrics with InMobi In this episode of the Advertising Forum we discuss the importance of attention metrics in mobile advertising, featuring insights from industry experts Marc Guldimann (Adelaide) and Richard O'Sullivan (InMobi). The discussion covers the impact of attention metrics on advertising outcomes, the challenges brands face in adopting these metrics, and the future of mobile advertising.
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Unlocking the Power of Attention Metrics with InMobi In this episode of the Advertising Forum we discuss the importance of attention metrics in mobile advertising, featuring insights from industry experts Marc Guldimann (Adelaide) and Richard O'Sullivan (InMobi). The discussion covers the impact of attention metrics on advertising outcomes, the challenges brands face in adopting these metrics, and the future of mobile advertising.
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The Power of Attention Metrics in Mobile Advertising In this conversation, Marc Guldimann (Adelaide) and Richard O'Sullivan (InMobi) explore the growing importance of attention metrics in mobile advertising. They discuss how these metrics elevate media quality, boost campaign performance, and share practical tips for implementation. The discussion also covers the evolution of advertising measurement, the impact of attention metrics on business results, and strategies for brands to get the most out of their mobile campaigns.
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The Power of Attention Metrics in Mobile Advertising In this conversation, Marc Guldimann (Adelaide) and Richard O'Sullivan (InMobi) explore the growing importance of attention metrics in mobile advertising. They discuss how these metrics elevate media quality, boost campaign performance, and share practical tips for implementation. The discussion also covers the evolution of advertising measurement, the impact of attention metrics on business results, and strategies for brands to get the most out of their mobile campaigns.
The Power of Attention Metrics in Mobile Advertising
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