Aditya patel’s Post

Following those we admire is good for us humans, but here’s where it can go wrong: 👀 When we’re searching for solutions (for example, how to grow a business) we’ll come across people who seem to be the brightest, shiniest penny in the bunch. ✔️So we say to ourselves: “well what they’re doing is clearly working - so that’s good enough for me too.” ⁉️Online media has its limitations. Taking advice (without context) makes it likely you’ll be sent down costly and time consuming rabbit holes. For example: 👉That person you decide to take guidance from may have grown their business over 20 years, and the strategy they're sharing reflects that. OR: 💰Earning money from their ‘business’ could be a nice to have, and the tactics they’re preaching also reflect that. Also - too many people are dishing out flawed advice, while falsely claiming how well it's worked for them. We must always remember that the advice we take is going to have a massive impact on our success. Thats why it matters so much to choose wisely, and adopt a bespoke strategy that's right for your specific ‘season of growth’. Have you ever followed flawed advice, that you ditched later? If so, I'd love you to share your experiences in the comments below! 👇🏼 #businessacceleration #businessgrowthtips #strategicgrowth #thesmartconnector

Founders and execs: you're addicted to problems. Let me explain... When you started the business, you had no choice but to tackle each and every problem swiftly. No matter what came your way, you took it head-on without hesitation. I mean, why wouldn't you? Your survival depended on it. But now that you have a real company—a team of people serving more clients than you've ever had—you must break this pattern. It's hard to do, however—it's much like an addiction. If you don't break this pattern, you will become the limiting factor in your firm's growth. Instead, you must level-up your approach to growing the firm. The next level requires that you master the process of planning and management, done in a way that engages your entire team where your ideas, your "brute force" are no longer the winning factors. If you'd like to learn how to do this with your firm, let's connect—helping founders and leaders take their firms to the next level is what I love to do! ===================================== - Follow me Frank Cowell for daily growth tips - Please repost for your network ♻️ - Join my free newsletter - Check out my content partner AgencyAnalytics !

You know what amazes me? The incredible variety of business owners I get to work with daily. Each one brings such unique perspectives and success stories. I find myself constantly fascinated by how different service-based businesses support their clients. Maybe it's because I love asking questions (okay, lots of questions!) and really digging into what makes each business tick. Here's something that keeps striking me - many brilliant business owners are almost too humble about their expertise. Unless specifically asked, they rarely share what makes their service exceptional. Let's be honest - yes, technically anyone *could* do what you do. But here's the thing: they can't do it like YOU. They don't have: • Your deep understanding of today's market • Those countless lessons learned from years of experience • Your ability to make those subtle-yet-crucial adjustments that make all the difference So here's my challenge to you: Share your knowledge. Tell us about your industry's current challenges. Show us those clever solutions you've discovered. Explain how policy changes affect your daily operations. You've got all these platforms at your disposal - your website, social media, email lists, professional networks. But I get it - finding time to share all this expertise? That's the real challenge, isn't it? I'm curious - what's holding you back from sharing your story? Time? Maybe uncertainty about where to start? Let's chat about it in the comments 👇 #BusinessInsights #ExpertiseMatters #UKBusiness

From Unseen to Unstoppable: Your Authority Journey - Uncertainty Your income is unstable, and financial worries loom. - Low Profile Your skills are solid, but your visibility is lacking. Without notice, no one can engage your services. - Emerging Market Presence Some business is flowing, with occasional referrals. Consistency is still a work in progress. - Growing Trust Clients are starting to trust and value you. You’re becoming a recognized figure in your field. - Established Visibility You now have a prominent presence and influence. P.S. Which stage are you at? Let’s discuss how to enhance your authority! #Authority #BrandGrowth #MarketPresence #Visibility

"Don't market more. Matter more." I've been on that train awhile, because when you matter more, you need to hustle for attention less. Recently, I've been consulting entrepreneurs, experts, execs, authors, and speakers -- individuals who sell high-ticket services or who plan to invest in their personal platforms as thought leaders this year. The notion of "mattering more" is important to them. They're smart enough. They're expert enough. But their IP isn't strong enough for their ideas to cut through and truly matter to their intended audience. This is a skill. It's not luck. We don't magically arrive at an idea capable of mattering. We can actively develop one. We can learn to communicate in ways that differentiate WITHOUT resorting to stunts. We can opt out of the exhausting race to be more visible because we understand how to be more memorable. This is a craft, and as with any craft, it can be approached in ways that feel concrete, deliberate, and attainable. My way of doing this -- and the method I teach my clients -- is called premise development. I first learned this when developing shows and speeches, quickly saw how my books and newsletter benefitted, and now see clearly how a strong premise increases the impact of your entire creative platform or brand. This leads to an obvious but necessary question: What is a premise? Asked better: What is an EFFECTIVE premise? https://lnkd.in/eAHDRK-G

Here are my favorite reads this week 👇 *Scaling down: on seeking fewer goals, relationships, and experiences* “The implication is clear: not only should you have fewer goals, but you should break down your big goals into smaller goals.” Focus only on what is essential when it comes to goals, relationships, and experiences. Addition by subtraction. https://lnkd.in/eigfhUW3 *The Not So Cookie-Cutter Approach to Company Building — 8 Lessons from Zapier* “If something’s working, really get it working. Don’t lose the momentum you’ve got humming just to chase the enterprise audience you think you should be targeting if that isn’t necessary.” Hearing about Zapier’s unique and contrarian path is inspiring. There are always guides in how to do something, but that doesn’t mean it’s the only way. Find your unique path. https://lnkd.in/eFGutf7V *The Arc Product-Market Fit Framework* Product-market fit is super squishy and hard to define. It depends on the product and the market. But this framework is extremely helpful to evaluate PMF. https://lnkd.in/e6Y3yr-d

With already 2 months into the year and 10 months on your side, I want to stop and ask you a question; " Are you on track to reach your goals you set for yourself this year?" Far too often professionals ask themselves this question too late into the year. They think to themselves, "well it's only February or only April there are so many more months to get there." Wrong, very wrong!! It doesnt matter how much time you have but if you have the right strategy in place. Is the plan you set in January working, or do you need to revisit it? Are you finding that you're stuck and something is missing but not sure what? You can't be advancing or growing towards your goals, if you are not measuring your process which requires you first to track it, and then to review it. The most powerful tool is facing your goals and weekly, monthly and quarterly see in what direction you are moving. Making the tweaks necessary to get that much closer to your goals. Looking for a subject matter expert when it comes to; setting systems in place for your goals. Reach out, lets chat about it and see how I can help you bridge those gaps and elevate you. https://lnkd.in/eGpC9SHm

𝗨𝗻𝗽𝗼𝗽𝘂𝗹𝗮𝗿 𝗼𝗽𝗶𝗻𝗶𝗼𝗻... 𝗛𝗮𝘃𝗶𝗻𝗴 𝗮 𝗰𝗹𝗲𝗮𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗺𝗶𝗴𝗵𝘁 𝗷𝘂𝘀𝘁 𝗯𝗲 𝘁𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁 𝘀𝗮𝘂𝗰𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗻𝗲𝗲𝗱𝘀! 🌱 For all my fellow small business owners—you know who you are—let's get real for a moment. The hustle of scaling up without losing quality, battling stress management, staying relevant... it's no walk in the park. Ever been caught in what I call the "𝙢𝙮𝙨𝙩𝙚𝙧𝙮 𝙛𝙡𝙞𝙜𝙝𝙩 𝙗𝙪𝙗𝙗𝙡𝙚"? Where you're unsure about where your next step should land? Or worse yet, spending so much on marketing only to end up with vanity metrics that do nothing for your bottom line? Here's a little story: I was working with a local franchise store chain owner struggling with sporadic cash flow and wasted marketing spend. She felt like she was doing everything right but getting nowhere fast! Sound familiar? What changed her game? A clear, actionable strategy. I helped her lay down a roadmap using my roadmap, Ascendis Echelon and my own Freedom Number Calculator to align her strategic approach. By focusing on aligning departments and improving inventory management through innovative tech solutions, not only did she stabilize her cash flow but also saw an increase in meaningful customer engagement! But wait there is more... her profits surged in a very short period of time, 𝗕𝗢𝗢𝗠!! It's simpler than it sounds: having that crystal-clear blueprint can save time, money, and most importantly—your sanity. Curious how having a solid strategy has impacted other small businesses out there? Would love to hear your thoughts or experiences! Let's chat below 👇 𝗖𝗹𝗶𝗰𝗸 𝗵𝗲𝗿𝗲 to get free access to the same Freedom Calculator I used in this case study https://lnkd.in/grZH_A53

This is it! Release was due on Monday but a few snags to sort 🤦 We are launching our Autumn offer TODAY🔥https://lnkd.in/eSief8db Are you a SME? Start-Up? or thinking about launching into the scary realms of self employment? It's so easy to get overwhelmed with the endless tasks - one thing leading to another... Do what you do best and leave the rest to us. Our Done-for-You Marketing Tech Stack is here to make business growth simple. Putting in the foundations and systems on which to build and grow your business fast, and effortlessly. For just £950 (saving you £2345!), you get a full set up to give your business the boost it needs and start 2025 on a high. This offer is LIMITED to a certain number, ending 31st October. (We work with you and your business, not a cookie cutter solution able to onboard 100's of clients with zero support - this really is an opportunity to invest in a business partner as invested in your business growth as you are. So given the time and expertise involved we can only offer this to a limited number of clients) Don’t miss out on a powerful way to scale your business! For a complete breakdown of what's included and an exploratory, non committal chat click the link and stop praying, manifesting or procrastinating and take action to change your trajectory. 👉 Click the link to register your interest (please note this is only a link to register your interest and not signing up to anything) https://lnkd.in/eSief8db #BusinessGrowth #AutumnOffer #MarketingMagic

If Clients Love your Work, Why are They not Coming Back for More? In my 30 years building marketing research companies, that's the question that plagued me. We'd deliver a piece of work and clients and stakeholders would gather round to thank us before we left the room. 'Thanks that was really great', they'd say. And 'I'll be in touch soon about another project we have coming up.' So we'd go back to the office on Cloud 9. Not just for a job well done and appreciated, but because of the promise of a continued happy client relationship and the promise of more exciting work to come. A month later and we'd not heard from the client again. Two months later we tried calling to ask about the next project but had to leave a message. Our call was not returned. We began to think our work was not so great after all. 3 months on and we presumed they were just being polite. Not only had our relationship seemingly died, but our confidence was dented. A few years later I'm now a coach and trainer. I have a room full of research buyers in front of me and I get the chance to ask the question that's been bugging me for years. I set the scene... Can you each think of your favourite market researcher. One you really love working with, is great on the project and your stakeholders have total trust in. They nod their heads and smiling. They can each think of a great one. Imagine it's Friday afternoon and two research briefs land on your desk. Both would be suitable for your favourite researcher. The phone rings and it's another researcher - a good one but not great. You like working with them but their not your favourite. What do you do? Without hesitation, the 23 research buyers in front of me replied 'I'd give both projects to the researcher on the phone.' The learning: on its own, being great will not build your business. You need to be top of mind. Being the best company/offer or having the best product is not as important as being top of mind, being convenient, being easy to buy. More later this week on ways to do be top of mind without being annoying. #womeninleadership #marketresearch #entrepreneurs