Aditya Ranade’s Post

AMAZON's SQUEEZE Globally Amazon is a leading ecommerce platform & it has successfully made an impact in India too. Albeit with a lot of challenges: • Value business competition from Flipkart (Laptop, Mobile, TV, Electronics) • Low value business competition from Meesho (Products as low as 99 Rs.) • Grocery business competition from vertical marketplace like BigBasket • Fashion/ Beauty competition from vertical marketplace like Myntra/ Nykaa • Quick delivery (1 day Prime) competition from Zepto, Instamart, Blinkit • To top it all, Govt seems non-supportive with its pro-retail stand • Last but not least, Customers with Cash on Delivery & Returns/Refunds Amazon need to fight all these odds by: 1.Aligning swiftly to Q-Com trends (Instamart/ Zepto buyout didn't pass) 2.Customise their strategy to suit Indian market conditions & Govt policies 3.Build greater value thru premium goods business Having said that, Amazon has got that robust system, technical infra and process in place for any seller to do business at ease. Let’s hope & pray Amazon survive thru this phase and emerge stronger! #d2c #retail #ecommerce #amazon #india #business #QuickCommerce #QCom #d2cindia

At one point, I was a firm believer in Amazon's dominance in the Indian e-commerce space. They seemed to have cracked the code to keep all stakeholders - sellers, customers, and enablers - happy. Even though my first online purchase was on Flipkart, I quickly became an Amazon fan, primarily because of their streamlined customer support. However, things seem to be changing now. The once flawless delivery system has started to face delays, and the customer service that I once admired has become less responsive. I’ve noticed an increasing number of product quality issues and an overall decline in the customer experience. Meanwhile, competitors like Flipkart are making strides in improving their services, creating more competition in the market. It’s intriguing to see how the e-commerce landscape in India is evolving. It serves as a reminder that no matter how dominant a company might seem, continuous improvement and adaptation are essential to maintaining leadership. #ecommerce #amazon #flipkart #customersupport #india #change #onlineshopping #business #innovation #competition

Ever wondered why Flipkart, Amazon, or Jio would jump into quick commerce when Blinkit, Zepto, and instamart are already fighting tooth and nail for market share? I had the same question. So, I dug a little deeper. Here’s what I found: - Flipkart has over 10 lakh SKUs, compared to Blinkit’s 10,000. That’s not just more variety—it’s a whole different league of assortment! - Then there’s the supply chain. E-commerce giants, with their massive scale and dense network of warehouses, spend about ₹50 per order on logistics. Compare that to Q-commerce players, who burn through ₹150 per order just to make their operations work in bite-sized batches. The math? E-commerce giants can break even much faster, and their scale gives them a real shot at dominating the game. The fight won’t be easy, but it’s shaping up to be one worth watching. What’s your take? Will the big guys win this one?

Two massive sales. Same days. Flipkart’s Big Billion Days and Amazon’s Great Indian Festival both kick off on September 26th for premium users, and the 27th for everyone else. This isn’t just a coincidence. In urban planning, the 𝗖𝗲𝗻𝘁𝗿𝗮𝗹 𝗣𝗹𝗮𝗰𝗲 𝗧𝗵𝗲𝗼𝗿𝘆 explains how businesses cluster together to attract more customers. Think shopping malls and retail hubs. Now, we’re seeing the same strategy in the digital space with e-commerce. By launching sales simultaneously, Flipkart and Amazon aren’t just competing, they’re leveraging each other to keep customers engaged, much like PepsiCo and The Coca-Cola Company. Always rivals, always pushing boundaries but never letting another player dominate. The advantage? It keeps customers engaged, fosters competition and ensures they never have to look elsewhere for deals. What’s your take on this strategy?

People often ask me, "What's the difference between Amazon and Flipkart, and how can I crack the code for both?" Think of Flipkart as Mumbai—(a bustling city with a very high income disparity & diverse class of people in the same locality) wherein you can see high number of sellers offering similar type of products(in appearance or functionality) at a very very different price points & Amazon seems like Bangalore( less income disparity with a more uniform working-class crowd) wherein there are high chance of a minimum value threshold & it goes all the way up. Flipkart is more diverse & Amazon is more consistent with the quality of sellers. Flipkart’s diverse range can make premium D2C brands struggle initially, while Amazon’s consistency makes it a go-to for those brands. But remember, the same savvy shoppers exist on Flipkart too(as we love to compare before purchasing). So, you can not apply a similar strategy at the same time on both the marketplaces, both are unique & both have a high number of valuable customers to make your brand successful.  Atomberg Technologies Arindam Paul is a good example which does well at Amazon & Flipkart even after being positioned as a much premium brand.   Now, what are your views on it ? 🤓 #AmazonIndia #AmazonPrime #AmazonDeals #AmazonShopping, #AmazonSale #AmazonPrimeDay #FlipkartIndia, #FlipkartSale, #FlipkartDeals, #FlipkartShopping, #FlipkartOffers #amazon #flipkart

Guess who's stepping up their game? Flipkart, the arch-nemesis of Amazon in India, is about to shake things up in the quick commerce scene! Rumor has it that within the next couple of months, they're rolling out lightning-fast delivery services in a bunch of cities across the country. Yes, you heard that right - we're talking about getting your goodies delivered to your doorstep in just 10-15 minutes! But wait, there's more! Flipkart's not just dabbling in this on a whim. They've been quietly beefing up their delivery game, setting up a slick supply chain infrastructure. And it's not just groceries they're aiming to sling your way. Nope, they're thinking big - think electronics, fashion, daily essentials, the works! So, what's the scoop from Flipkart? Well, according to a spokesperson, they've been making moves to meet your every delivery need. They've already got same-day delivery sorted in 20 cities, covering everything from mobiles to fashion to home appliances. And they're not stopping there. Nope, they're promising to keep upping their game, with more exciting stuff on the horizon. Looks like the competition's heating up, folks! Recently Flipkart UPI have already created waves through their newspaper ads, let's see what the future holds! #flipkart #ecommerce #quickdelivery #upipayments

Quick Commerce is Challenging Amazon and Flipkart. The rise of quick commerce in India is presenting significant challenges to established e-commerce giants like Amazon and Flipkart. With promises of ultra-fast deliveries, often within minutes, quick commerce is revolutionizing consumer expectations and reshaping the competitive landscape. **Consumer Shift** Consumers are increasingly favoring platforms that offer immediate delivery of essentials. This shift has put pressure on Amazon and Flipkart, whose traditional e-commerce models are often unable to match the speed of quick commerce services. **Adaptation and Competition** Both Amazon and Flipkart are now racing to adapt. Flipkart’s upcoming Hyperlocal service is a direct response to this trend, aiming to offer rapid deliveries in major cities. Amazon, too, is investing in faster delivery networks, but the agility of dedicated quick commerce players remains a formidable challenge. **Market Dynamics** The quick commerce boom is reshaping market dynamics, with consumers prioritizing speed and convenience. This trend is forcing Amazon and Flipkart to innovate and rethink their logistics strategies to stay competitive. **Conclusion** Quick commerce is not just a passing fad but a disruptive force compelling even the e-commerce giants to evolve. As consumer preferences continue to shift towards instant gratification, Amazon and Flipkart must innovate rapidly to maintain their dominance in the Indian market. #alpino #zepto #blinkit #bigbasket #instamart #amazon #flipkart #hyperlocal #ecommerce #smartbazaar #quickcommerce #meesho #Retail

Why are giants like Flipkart, Amazon, and Jio jumping into quick commerce when Blinkit, Zepto, and Instamart are already battling it out? I had the same question, so I looked into it. Here’s what I found: 1. Way More Options: Flipkart has over 10 lakh products compared to Blinkit’s 10,000. That’s not just a bigger range—it’s a whole new level of variety for customers. 2. Lower Delivery Costs: Big e-commerce players have massive warehouse networks and scale, so they spend only about ₹50 per order on logistics. Compare that to quick commerce companies, which shell out ₹150 per order because of smaller batches and super-fast delivery times. This gives the big guys a huge cost advantage and a quicker path to making money. Plus, they already have the infrastructure to take this on. It won’t be easy, but they’ve got the resources to shake things up. What do you think? Can the giants win this game?

Flipkart’s Losses Jumped by 45% to ₹4,891 Cr in FY 2023❗ Just because of these 8 days. Big Billion Day Sale and for Amazon it is The Great Indian Festival sale. the major reason turns out to be New Customers = Future Profits 🤑 . But here's the catch—most customers aren’t loyal to just one platform. They’re deal-hunters who bounce between Amazon and Flipkart, depending on who’s offering the lowest price at the time. 💸 So why do they still do it and even pump more money into these sales? Sheer Volume Game 📦 Even if customers are hopping between platforms, the sheer volume of sales during these events is massive. More eyeballs, more clicks, more sales—every rupee counts, even if margins are razor-thin. Mindshare is King 👑 It’s not just about winning today’s sale—it’s about staying top of mind. If they’re not aggressively marketing, the other guy will. It’s all about brand recall. Ad Revenue & Partnerships 💰 Increased traffic means higher ad revenues from other brands who want to ride the wave. Plus, partnerships with brands and fintech services (like “Buy Now, Pay Later”) help them offset some of those costs. Market Pressure 🏋️♂️ They can’t afford to sit back and let their competition run away with the market share. If they don’t do it, they risk being left behind in the long run. and this is visible as no one talks about other E-commerce sites during this time. At this point, it’s not just about profit—it’s a battle for dominance, and neither side can afford to blink. Is it really sustainable? Or just a glorified Ponzi scheme in the making? 🤔 Let me know your views on this!! #BigBillionDays #MarketingHacks #EcommerceWars #AmazonVsFlipkart #StartupThoughts #HotTake