Aditya Suryavanshi’s Post

🍔 Recent buzz: McDonald's playful ad targeting Burger King has captured hearts, but not without a little controversy from the rival! 🤹 McDonald's has skillfully harnessed humor to engage audiences, steering clear of harsh rivalry. However, Burger King isn't amused, alleging an overstep in comparative advertising norms. 🔥 Interestingly, attempts to quash the ad only fueled its virality, turning it into a hot topic of discussion. 🌟 Key takeaways for us in business: 1/ Compete with charm and wit to captivate your audience. They will cheer you on! 2/ Faced with playful competition? Embrace it with humor. A witty comeback can keep the tone positive and engaging. ➡️ Winning customer loyalty is the ultimate victory. What are your thoughts on using humor in advertising and business? 🤔 I invite you to share your insights below and join the conversation! Remember to like, share, and follow for more valuable insights from Scott Henderson! 🚀✨ https://lnkd.in/g5_GXf8u

Domino’s Pizza UK & Ireland Ltd made a spot-on response to Ruben Amorin as Manchester United head coach - Now that's what I call reactive marketing in action! Why do brands jump on current events and cultural moments? Well here's a few reasons: 1. To get noticed: It helps them to stand out from the crowd and grab interest. 2. To connect with their audience: They show that they're in the know and understand their customers. 3. To drive engagement: It sparks conversations and builds a loyal following. Have you tried reactive marketing? Did it work for you? #digitalmarketing #marketingstrategy #brandawareness #socialmedia #contentmarketing #reactivemarketing #trending #rubenamorin #dominoespizza

McDonald's nailed this campaign 🤌 For the first time, the brand removed the iconic smile from the "Happy Meal" for #MentalHealthAwarenessWeek. Here's why this simple action matters and the marketing strategies behind it: Conversation Starter: This change sparks discussions about mental health - the key point of the campaign: provide a tangible impact to facilitate conversations around children’s emotions. 📍Involve your audience Disruptive Innovation: By altering a long-standing tradition, McDonald's creates noise and draws attention to mental health, showcasing a bold commitment to social issues. 📍Think outside the box Integrated Campaign: This 360-degree campaign spans OOH!, digital resources, and partnerships with Leo Burnett, Ready10 Ltd, and Rogue Films, ensuring widespread reach and engagement.  📍Make some noise 📣 Without any doubt, this is one of the best campaigns I’ve seen lately. Simple, straightforward and with lots of storytelling Did you see this? Check this out and let me know your thoughts 💭 #marketing #marketingcampaigns #digitaladvertising #contentcreation

2025 Super Bowl Ads Trends Move over touchdowns - the real @Super Bowl stars are the ads. This year, expect comedy to dominate (because who needs seriousness when you’ve got wings and beer?), celebrity cameos galore, and even some gamified, shoppable moments à la QR-code madness. With a $7M price tag for 30 seconds, brands are playing to win - on screen and in the boardroom. Newcomers like @Häagen-Dazs and Ritz (Mondelēz International) are joining veteran heavyweights to make a splash, while NOLA vibes promise a Mardi Gras twist on creativity. It’s the biggest stage in marketing, and bold moves win the day. What’s your all-time favorite Super Bowl ad? 👇 #SuperBowl2025 #MarketingTrends #BrandStorytelling)

Here's a Whopper of a secret that Burger King had been hiding all along. The same two brands that, once a year, come around their sibling rivalry to launch a campaign of their mascots french kissing to celebrate Pride Month, spend the rest of the year keeping the advertising industry lively with their banters. Here's another anecdote from the lore--the Whopper's ultimate shade on the Big Mac which, we believe, the latter is yet to overcome! Burger King realised that their flagship burger was a lot bigger than that of McDonald's', both thriving on a single selling point—-the size. What did they do about it? Hid a Big Mac behind a Whopper in every single campaign that was launched in 2019. Could you tell? No? Well, that should answer your doubts about the success of the campaign! BK went as far as even thanking McD for "having our back in 2019." Talk about cheeky (and cheesy) humour. PS.: The last time we shared a Pepsi Max print ad throwing shade on Coca-Cola was, surprisingly, met with a lot of criticism. Makes us wonder if taking a dig on competitors has actually long gone out of fashion. What do you think about this? Brand: Burger King Countries: UK & USA Year: 2019 #branding #ads #storytelling #marketing #smartads

2025 Super Bowl Ads Trends Move over touchdowns - the real @Super Bowl stars are the ads. This year, expect comedy to dominate (because who needs seriousness when you’ve got wings and beer?), celebrity cameos galore, and even some gamified, shoppable moments à la QR-code madness. With a $7M price tag for 30 seconds, brands are playing to win - on screen and in the boardroom. Newcomers like @Häagen-Dazs and Ritz (Mondelēz International) are joining veteran heavyweights to make a splash, while NOLA vibes promise a Mardi Gras twist on creativity. It’s the biggest stage in marketing, and bold moves win the day. What’s your all-time favorite Super Bowl ad? 👇 #SuperBowl2025 #MarketingTrends #BrandStorytelling)

When we people see this thing from an outside perspective (that we are not in that situation) we people will definitely laugh out loud while seeing the expressions and approach of people to this sneaking activity. That hilarious moments are lil’ surprising too that just got captured to prove you Burgers tastes better with Pespsi. People love surprises right?. I’ve seen a The Coca-Cola Company amazing OOH ad campaign by Uncommon Creative Studio saying where tacos tastes better with Coco Cola. Those pictures were taken by Frederik Trovatten were from streets. Those were real scenarios. That ad campaign on hoarding talks through pictures. Now here the PepsiCo stunts are speaking . The same concept is taken in PepsiCo latest stunt “Undercover Cups”. The difference that I have noticed is they are sneaking into McDonald's, Burger King and Wendy's . Pepsi gives the cool drink in hands of customers in these restaurants with a clever undercover move. BBDO New York have executed this way of approach in stunt in a good manner. Which happens in a snap of fingers. 👍 #creative #adcampaign #marketingstrategy

The rivalry between McDonald’s and Burger King never ends! In this clever campaign set between Brioude and Fontannes, McDonald’s highlights one of its biggest USPs: they have a wider network of stores compared to Burger King, which is a key advantage in terms of convenience. The ad compares a 258 km journey to the nearest Burger King with a quick 5 km drive to McDonald’s. It’s a playful way of pointing out how much more accessible McDonald’s is. What makes this campaign great? It’s simple, funny, and easy to understand. McDonald’s perfectly highlights its advantage in a way that’s straightforward and clear. This campaign, created by TBWA, shows once again how McDonald’s uses creativity to keep its rivalry with Burger King fun and engaging! #advertising #marketing #digitalmarketing #advertisingandmarketing