adQuery International’s Post

Exciting news in the world of advertising! Have you noticed how brands are getting even smarter with retargeting? 🤔 It’s not just about reminding you of those shoes you were eyeing; it’s all about personalizing the experience based on your interactions. Dynamic Creative Optimization is taking the spotlight, allowing ads to adapt and appeal directly to your preferences! 🌟 Cross-device retargeting is also making waves, ensuring that no matter where you are or what device you're on, you get a consistent brand message. 📱💻 This seamless experience is becoming essential for building stronger customer connections. Say goodbye to cookie-cutter ads, and hello to a more tailored approach! Have you seen this trend in your own online shopping or browsing? Let’s chat about the changes you’ve noticed! #AdTech #DigitalMarketing #Retargeting #CustomerExperience #MarketingTrends https://lnkd.in/eVRJpQvX

🔥 The latest Retention Report is out! I’m excited to share the key insights we’ve uncovered about the power of retargeting in a holistic marketing strategy. With 75% of app marketers relying on it for user re-engagement, it’s clear that retargeting works best when integrated with other channels like push notifications and in-app messaging. The data proves that marketers leveraging retargeting alongside these strategies experience stronger retention and a more seamless user journey. 📲🔄 Ready to dive in? Check it out here 👉 https://bit.ly/4dumoKB #Retention #Retargeting #AppMarketing #2024Insights #UserEngagement

Tired of watching potential customers slip away after just one website visit? 🛒🏃♂️💨 Say goodbye to the frustration of lost sales and hello to DubbleBlack's Multi-channel Mastery! We're the #1 Retargeting Platform for e-commerce brands, and we're all about driving that sweet, sweet ROAS. 🚀 With our seamless integration across platforms, your ads will reach your audience wherever they go online. No more guesswork, just results. Activate your campaign effortlessly and watch your sales soar. 💸✨ Ready to retarget like a boss? 📈 Text us at 888-897-5535 and let's boost those conversion rates! #RetargetingRevolution #EcommerceGrowth #DubbleBlack #retargeting #remarketing #ROAS #theroasagency

Vibe.co teaming up with Klaviyo is a true game-changer for advertisers in the streaming TV space. I’m excited to see how this innovation will transform how brands approach their CTV/OTT campaigns and reach their audiences in a smarter, more personalized way. The future of e-commerce + streaming TV is here, and it's looking bright! 🌟 What are your thoughts on this integration? How do you see it shaping the future of digital advertising?

🚀 Exciting developments in the world of AI and technology! 🤖 Innovation continues to drive progress across industries. We are at the forefront of an era where collaboration between humans and machines will redefine the future. Let's embrace these advancements and think about how we can leverage them in the Connected TV (CTV) and Over-The-Top (OTT) space to create more personalized and impactful experiences for users. Do you have clients who use Klaviyo and want to leverage their audiences to build targeted CTV campaigns? Let's Chat! #AI #Innovation #CTV #OTT #FutureTech #streamingtv #retargeting

Google is rolling out a major AI-powered overhaul of its Shopping platform, designed to enhance personalization and create a seamless online shopping experience. Key Features Include: Enhanced product search using AI algorithms with better recommendations based on user queries for providing the customers Dynamic filters and virtual try-ons enable customers to find the right fit and preference in an amazingly swift way. Personalized home feeds to pick up where you left off and feature the products and videos tailored for you. A “deals page” will show users the best deals based on their behavior. Why does this matter for your business? The new update offers brands enhanced targeting opportunities, better engagement, and ultimately, higher conversion rates. 📈 #GoogleAds #PPC #SEM #B2CADvertising #DigitalMarketing #PaidSearch #MarketingTips #ecommerce #GoogleShopping #SEMTips

Been experiencing major love/hate with retargeting ads and emails lately: 1. LOVE IT when I'm interested but don't buy and they keep popping up. In fact, I count on this most times. 2. HATE IT when I buy and they start asking for more, sometimes on the same day. With all the data marketers use, and all the dots we connect to attract new customers, the current customer experience really should top the list. At least give it a rest for a few weeks? Brands need to understand the difference - although this feels more like unskilled media planners killing the brand experience. Anyone else notice this? Am I being too harsh? #retargeting #remarketing #branding #brandexperience #ecommerce #customerjourney #journeymapping

Have you ever wondered how businesses keep you coming back for more? 🤔 One smart strategy is using retargeting ads. Retargeting allows companies to reconnect with visitors who didn't make a purchase during their first visit. 🎯 By displaying relevant ads based on previous interactions, they can keep their products fresh in the minds of potential buyers. I've seen this approach work wonders for many online stores. Customers often appreciate reminders about products they viewed but didn't buy, leading to increased sales. 🛍️ Plus, it makes the shopping experience feel more personalized and attentive. It’s fascinating to see how a simple follow-up can make such a big difference in shopping behaviour! #DigitalMarketing #Retargeting #CustomerEngagement #PersonalizedAds #MarketingTips

Just wrapped up an exciting project! I recently tackled some pixel issues and successfully set up server-side tracking for key e-commerce events. This involved configuring View Content, Add to Cart, Initiate Checkout, and Purchase events, ensuring each event had all the necessary parameters for accurate tracking and optimization. 🛒 By addressing these pixel problems and implementing server-side tracking, we've enhanced data accuracy and reliability, which is crucial for making informed marketing decisions. This setup not only boosts our analytics capabilities but also improves our ad targeting and personalization strategies. It's always rewarding to see the direct impact of technical improvements on overall marketing performance. Looking forward to leveraging these insights to drive even better results for our clients! 📈 #DigitalMarketing #WebAnalytics #PixelSetup #ServerSideTracking #Ecommerce #DataDrivenMarketing #AdTech #MarketingSuccess

Data Is the New Game-Changer Why Retargeting 2.0 Beats Traditional Approaches ? Retargeting has been a staple in digital marketing for years. But with the rise of advanced data tracking, relying on basic cookie-based strategies just doesn’t cut it anymore. The Difference? Retargeting 2.0. Here’s how it works: • Collect precise player fingerprints (IP, user-agent, login, deposit, and visit data). • Target players across 20,000+ websites with pinpoint accuracy. • Deliver personalized ads based on real-time behavior, not assumptions. The result? Smarter, faster, and more profitable conversions for brands in Tier 1 & 2 markets and beyond. If you’re still relying on yesterday’s tools for today’s challenges, it’s time to rethink your strategy. Retargeting 2.0 isn’t just an upgrade—it’s a revolution. #Retargeting #DigitalMarketing #PlayerEngagement #CasinoMarketing #AdTech #iGaming #CustomerAcquisition