"In our own product, we’re seeing advertisers execute campaigns 60 times faster using APIs instead of RFPs, with tasks that used to require hours completed in minutes, some instantly." https://lnkd.in/gDCXkxvz
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Unlock the true potential of your ad revenue by understanding eCPM! 📈 Dive into our latest blog to learn what eCPM really means, how to calculate it, and why it’s a crucial metric for publishers and advertisers alike. From comparing eCPM to CPM and RPM, to strategies for increasing eCPM, we’re breaking down this essential metric to help you make smarter, data-driven decisions about ad placements and revenue. Ready to boost your ad performance? Learn more in our latest blog. https://hubs.la/Q02Xntkh0 #AdTech #eCPM #PublisherRevenue #AdRevenue
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"Self-service advertising adoption is likely to continue rising. More advertisers are expected to switch to this cost-effective method of advertising. Leading to more publishers reaping the benefits of investing in self-service advertising technology, which will result in increased revenue." https://lnkd.in/e7brNyy2 #adtech #salesforce #selfserveadplatform #selfservice
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Maximizing Revenue with Owned Digital Assets: A Strategic Approach for Advertising Agencies #DigitalAssetRevenue #AdAgencyGrowth #DirectAdSales #PartnershipProfits #DataMonetization #SubscriptionSuccess #PremiumContentStrategy #LicensingOpportunities #SyndicationStrategy #AgencySuccessBlueprint #DigitalAssetInvestment #RevenueStreams #AdTechInnovation #ContentLicensing #DataDrivenMarketing https://lnkd.in/g_yHhQnA
Maximizing Revenue with Owned Digital Assets: A Strategic Approach for Advertising Agencies
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Explore the strategic advantages of adopting a white-label DSP in our latest blog post. Delve into how this solution can empower your advertising operations with greater control, enhance your brand's presence, and streamline processes effectively. Gain insights on optimizing your digital advertising strategy today. Read the full article here: https://lnkd.in/dZw5mwan #programmatic #programmaticadvertising #digitalmarketing #AdTech
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While "one size fits all" DSPs have their benefits, custom bidders offer brands and agencies the chance to have more control and transparency in their programmatic business. Tailoring a platform to meet specific needs can be a significant advantage in optimizing advertising strategies.
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Discover how publishers can enhance efficiency and sustainability in digital advertising without sacrificing revenue! 🌍💡 Read the latest insights from Sharethrough and learn 7 impactful strategies to make a difference today! ♻️ https://hubs.li/Q02RKktv0 #Yield #Efficiency #SustainableAdvertising #Adtech
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Curious about maximizing ad creative beyond clicks? Explore insights from our recent panel with Scott Mitchell, Managing Director of Canada, and industry leaders Markus Giesler, Anthony Campos, Siddharth Vishwanathan, and Christy MacLeod. Learn why clicks aren't the only measure of advertising success and discover how to integrate performance metrics with creative excellence for optimal results. Delve into these insightful strategies in our latest blog post! 🚀 https://hubs.la/Q02BSD100
Five ways to maximize ad creative beyond clicks
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Are you still paying for blinks? The constant battle for attention can lead advertisers to follow whichever measurement looks biggest, but when you break it down what are you really paying for? This blog breaks down the failings of impressions by understanding exactly what criteria needs to be met for you to be charged. With most impressions charging for less than a second of screen time is this really a measurement for success? Check out the article in full to see the full break down https://lnkd.in/eKVsrqeG #CPM #advertisingbudget #digitaladvertising
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As 2025 quickly approaches, advertising agencies are stepping up with innovative strategies to tackle growing challenges. From leveraging new tech to embracing transparency, explore the top #2025Trends set to shape the year ahead: https://ow.ly/3Rcm50Upc5I #DigitalAdvertising
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