Popularity = people like your content and they cheer you on. Authority = people act on what you say, subscribe, and buy. You need both but most people get stuck on the popularity stage. Last week, I taught my subscribers how to escape that stage and build real authority. Missed the issue? Grab it here: https://lnkd.in/dJx6SZ3r Please hit the repost ♻️ button to help your community understand what it takes to build a real business.
Why do you need popularity to build a business?
Just a few thoughts about the dichotomy you pointed out in today's post "Popularity/Authority" 👇 ✓Darth Vader 🗡️ : → Popularity: Very low in the Universe 🌌. → Authority: Very high in the Universe 🌌. ✓Chewbacca: → Popularity: Very high in the Universe 🌌. → Authority: Very low in the Universe 🌌. ✓Yoda 🧙: → Popularity: Very high in the Universe 🌌. → Authority: Very high in the Universe 🌌. ✓Jabba the hutt: → Popularity: Very low in the Universe 🌌. → Authority: Very low in the Universe 🌌. ;-)
This graphic is an excellent analysis of the journey for many creators. From 1 to 4, we have a cheer club, it is only when we hit 5 that we have a business. However, 5 is not a permanent state, it comes and goest, depending on the how well we cultivate trust and authority.
'Social media doesn't work for us' movement explained.
Please subtract 5 points from your authority because you posted this 20 minutes late, Adriana. I'm keeping score. CC'ing Michael Scott Overholt, PhD for accountability.
That‘s like the classic funnel in a social media setup. You can add a slightly larger ring at the bottom is step 6 for advocates, Adriana. I‘m sure that Scott Rogerson would agree being an expert on that step.
We need all the rings to build authority. But just having one of them doesn't mean we'll necessarily get the next ring down.
*You need both but most people get stuck on the popularity stage. This is a tough one because we're fighting not just algorithmic limitations but also our own ego.
See? You're honest. You need both. Always appreciate you Adriana Tica.
No-BS, zero-hacks marketing strategy. I help people build & grow a future-proof sustainable business. | Here to make you think. | Marketing strategist, trend analyst, writer.
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