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The first digital ad was a simple banner ad published in 1994 by AT&T. It had a click-through rate of 44%! Imagine that ROI today. #DigitalMarketing #AdvertisingHistory Did You Know? Modern digital advertising can precisely target audiences based on demographics, interests, and behaviors, making campaigns more effective. #AdTech #MarketingStrategy Insight: Mobile advertising continues to dominate, with over 70% of digital ad spending dedicated to mobile platforms in 2023. #MobileMarketing #AdSpend Interesting Tidbit: Programmatic advertising has revolutionized the industry, with over 85% of all digital display ads in the US being programmatically served. #ProgrammaticAds #DigitalTransformation Tip: Video ads consistently achieve the highest engagement rates among all digital ad formats. Investing in video content can significantly boost your campaign performance. #VideoMarketing #Engagement

Google Ads is an online advertising platform developed by Google, allowing businesses to display ads on Google search results, YouTube, and partner websites. Advertisers bid on keywords to show their ads to users searching for related terms. It operates on a pay-per-click (PPC) model, meaning advertisers only pay when users click on their ads. Google Ads offers various targeting options, including location, demographics, and device type, helping businesses reach specific audiences. It provides tools for tracking ad performance, enabling marketers to optimize their campaigns for better results and return on investment (ROI). #webanalytics #ConversionTracking #GoogleAds

When talking to advertisers in the Korean market, I realized that there are not many advertisers who actually understand what performance max is and when they can choose Pmax. Pmax campaign Advantages : 1. Advertisers reach their goals across all of Google's advertising channels with a single campaign. 2. Maximize conversion performance with targeting based on potential customer signals Audience signals can include things like your customer data, interests, and demographics. In which cases is it good to use Pmax? 1. If you have your own shopping mall and can track conversions and connect to the seller center 2. If you run only one campaign such as Search or Display, and you want to use all the Google's channel to supplement existing campaigns 3. If you want to maximize Roas Here are the optimization tips : https://lnkd.in/gQZSh3qW

𝑮𝒐𝒐𝒈𝒍𝒆 𝑨𝒅𝒔 𝒅𝒊𝒔𝒑𝒍𝒂𝒚 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏𝒔 𝒐𝒇𝒇𝒆𝒓 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒐𝒘𝒏𝒆𝒓𝒔: 👇 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐛𝐫𝐚𝐧𝐝 𝐯𝐢𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Show your brand to a wide audience on various websites. 𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐚𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠: Reach specific audiences based on demographics, interests, and behaviors. 𝐃𝐢𝐯𝐞𝐫𝐬𝐞 𝐚𝐝 𝐟𝐨𝐫𝐦𝐚𝐭𝐬: Use text, image, video, or interactive ads to engage customers. 𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: Reconnect with users who have interacted with your ads before. 𝐂𝐨𝐬𝐭-𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬: Pay only for clicks, with flexible budgeting options. Real-time performance tracking: Monitor your campaign's effectiveness instantly. 𝐆𝐥𝐨𝐛𝐚𝐥 𝐫𝐞𝐚𝐜𝐡: Expand your market presence worldwide through Google's vast network. #digitalamarketing #googleads #googledisplayads #displayads #searchenginemarketing #googleppc

The core advantages of #programmaticadvertising are many, making it an essential part in the digital marketer’s toolkit. One of the primary benefits is its efficiency; the automation of ad buying processes significantly reduces the time and resources traditionally spent on negotiations and manual placement.   Additionally, programmatic #advertising offers unparalleled targeting precision by leveraging vast amounts of real-time data, allowing marketers to reach specific audiences based on demographics, behaviors, and interests. This precision enhances the relevance of ads, leading to higher engagement and conversion rates. Another significant advantage is scalability; marketers can quickly adjust their campaigns and budgets to scale up or down based on performance metrics.   Moreover, #programmatic advertising provides real-time reporting and analytics, enabling marketers to continuously optimize their strategies for better results. This transparency and adaptability make programmatic advertising a highly effective and cost-efficient approach to #digitalmarketing.   For more insights, visit - https://bit.ly/3Yef561

Ever wondered what would happen if your billboards could think on their own? With Sapphire Media’s AI-powered ad placements, they practically can! 🤖✨ We’ve combined the power of AI with the reach of OOH to bring you smart billboards that analyze traffic patterns, audience demographics, and behavioral data to place your message in front of the right people at the perfect moments. It’s all about precision and efficiency—no more guesswork, no more wasted impressions. Imagine your campaign being dynamically optimized, so your brand message reaches key audiences during peak hours or even specific times of day, based on live data. This is advertising that works harder, so you don’t have to! 🚀 Whether you’re targeting commuters during rush hour or a lunchtime crowd, our AI-backed placements keep your ads agile, responsive, and highly impactful. At Sapphire Media, we’re making outdoor advertising smarter, so your brand can make a bigger impact without stretching the budget. Ready to let tech do the heavy lifting for your next campaign? #AIinAdvertising #OOH #SmartAds #DataDrivenOOH #SapphireMedia

#GoogleAds #BasicSearchNetwork #AdvanceSearchNetwork Google Ads, created by Google, is a digital advertising platform where businesses bid to show short ads, services, products, or videos to internet users. It uses a pay-per-click (PPC) system, so advertisers are charged when someone clicks on their ad. The platform offers targeting options based on keywords, demographics, interests, and location, enabling businesses to effectively reach their target audience. With different ad formats such as search ads, display ads, video ads, and shopping ads, Google Ads is a flexible tool for boosting traffic, generating leads, and enhancing sales. #OnlineDigitalMarketingTraining #ODMT Subhash Mangalam Vaishnavi Anney

𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝘃𝘀. 𝗜𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: 𝗥𝗲𝗮𝗰𝗵 𝗮𝗻𝗱 𝗧𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 Traditional advertising like TV and radio offers broad reach but lacks precision. Internet advertising, on the other hand, allows for precise targeting based on demographics, interests, and behaviors. This means your ads reach the right audience at the right time, maximizing impact and ROI. Discover how targeted campaigns can transform your business. #DigitalMarketing #TargetedAdvertising #ROI

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It operates primarily through pay-per-click (PPC) advertising. Advertisers can target users based on search keywords, location, demographics, and more. The platform offers various ad formats, including text, image, and video ads. Google Ads is renowned for its reach, sophisticated targeting options, and detailed analytics, making it a powerful tool for businesses to increase visibility, drive traffic, and boost sales. With its auction-based model, advertisers can control budgets and optimize campaigns for maximum ROI. #googleads#googleadvertising#ppcads#ppccampaign#ppcads#googleadsexpert#searchads#displayads#googleadwords#youtubeads#callads#textads#googleadscampaign

Google Ads offers a plethora of benefits for businesses. Firstly, it provides a platform to reach a massive audience across Google's network, including search, display, and YouTube. Its precise targeting options enable businesses to reach their ideal customers based on demographics, interests, and online behavior. Additionally, Google Ads allows for flexible budgeting, ensuring that businesses of all sizes can participate. The platform's performance tracking tools enable businesses to measure the effectiveness of their campaigns in real-time, allowing for immediate adjustments to optimize results. Overall, Google Ads can significantly increase brand awareness, drive website traffic, generate leads, and ultimately boost sales and revenue. https://lnkd.in/dSMYNEWB #digitalmarketing #campaign #ads #googleads #googlesearchads #adsgoogle #googledisplayads #googlesads #googlepaidads #marketingdigital #socialmediaexpert #socialmediaagency #digitalmarketingjobs #googleranking #googleseo