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Last month, Deyna Lavery and Zoë Stanley-Beglin travelled to Dublin for Google Marketing Live. This is what they took away from the event: 🔸Ads are coming to AI Overviews 🔸The way we search is evolving 🔸Google sees multimodal search as the future 🔸More advertiser control for AI image generation 🔸Improved Performance Max reporting is coming Read more below ⬇️ #GoogleMarketingLive #GoogleAds #PaidMedia

Missed Google Marketing Live 2024? 👀 Don't worry, we've got you covered! Stay ahead of competition by learning about the over 30 new products and all the AI tools unveiled at this year's event. Find out more in our recap. https://lnkd.in/eZxNkGxW #Google #GoogleMarketingLive #GML2024

🚀 Exciting Times in Digital Marketing! 🚀 Thrilled to share that Google is revolutionizing ad creation with AI at the forefront. The new conversational AI interface in Google Ads streamlines campaign setup, offering tailored keywords, headlines, descriptions, and even advanced image editing. This integration is set to boost creativity and efficiency, making campaign management more intuitive and effective. As a seasoned digital marketer with extensive experience in Facebook Ads, I'm excited to leverage these advancements to drive impactful campaigns and achieve outstanding results. Let's connect and explore how these innovations can elevate our marketing strategies to new heights! 🌟 #DigitalMarketing #GoogleAds #AI #Innovation #MarketingTrends

Responsive search ads can now show one headline when it’s predicted to improve your performance. As part of this change, a headline will now be eligible to show at the beginning of description lines. Using the power of Google AI, responsive search ads identify the best combination of headlines and descriptions to help you deliver relevant ads that adapt to shifting consumer behaviors. P.S: If you want to hire me for Google ads management or consultation feel free to message me

The future of Google Ads will be more challenging. (And it’s not because of competition, but because of accessibility.) Here’s what I mean: AI is making it possible for anyone to create campaigns, find keywords, and write ad copy at a click. Sounds exciting, right? Here’s the problem: When everyone has the same tools and capabilities, the playing field levels out. Standing out becomes harder, not easier. That’s why the real differentiators in the future won’t be the campaigns you run or the tools you use. It will be the skills you bring to the table. Skills like: → Writing ad copy that resonates with human psychology → Crafting irresistible offers → Understanding pricing strategies that convert →Mastering landing page optimization If you don’t learn these now, you risk becoming another commodity in a crowded space The good news? It’s not too late to start. So, are you ready to start?

Maximize performance on Search with updates to query matching Breakthroughs in AI are helping us tackle questions in ways Google Search has never done before. That’s why we’re continuously improving AI-powered broad match, to help you reach your customers no matter how they’re searching. As one example, in the last six months, AI-powered improvements to quality, relevance, and language understanding have improved broad match performance by 10% for advertisers using Smart Bidding.1 To make it even easier for you to benefit from these improvements, we’re launching four updates to query matching and brand controls. #google ads #updates #latest Here is the full article: https://lnkd.in/gC53jJSS

The future of Google Ads will be more challenging. (And it’s not because of competition, but because of accessibility.) Here’s what I mean: AI is making it possible for anyone to create campaigns, find keywords, and write ad copy at a click. Sounds exciting, right? Here’s the problem: When everyone has the same tools and capabilities, the playing field levels out. Standing out becomes harder, not easier. That’s why the real differentiators in the future won’t be the campaigns you run or the tools you use. It will be the skills you bring to the table. Skills like: → Writing ad copy that resonates with human psychology → Crafting irresistible offers → Understanding pricing strategies that convert →Mastering landing page optimization If you don’t learn these now, you risk becoming another commodity in a crowded space . The good news? It’s not too late to start. So, are you ready to start?

Do you notice ads online seem like they’re eerily made for you? Like companies seem to know everything about you? It’s not magic. That’s AI at work. Artificial intelligence can do everything from ➡️ Narrow in on your target audience ➡️ Optimize your ad spend ➡️ Generate compelling ad copy ➡️ And so much more... Want to know how AI does it all? Dive into our latest blog to learn how AI's making ads smarter and more personal than ever. https://lnkd.in/gymehjYS

Google Marketing Live (GML) 2024 unveiled a suite of features leveraging generative AI to streamline ad creation, personalize experiences, and empower businesses to connect with customers across their information journeys. We've broken down all of the key announcements. https://lnkd.in/eRTtPfh7

Starting this week, mobile internet users in the U.S. will start seeing ads below Google’s AI Overviews. While this may sound like a minor change to some, this new ad space devoted to AI-generated content has the potential to elevate brands to the top of the SERPs and make use of Google’s most valuable digital real estate. Google’s implementation of generative AI continues to change the ways that brands leverage search engines to engage with customers, and changes such as these tell us that more changes are just around the corner. Is your brand prepared to maximize its reach through these new ad placement opportunities? Read Google’s blog below for further information or get in touch with us at https://lnkd.in/gn7SD_jB to start taking advantage of new ad placement opportunities. https://lnkd.in/dtY9MPhC