adspecs’ Post

Over the last twenty or more years, the people (roles), processes and systems for the Product Management function have been well-defined. Lean Startup, Design Thinking, Scrum/Agile and Product-Led Growth are now well-documented and validated methodologies and operating frameworks for designing, building and gaining traction for products. And, they have become accepted by founders, CEOs and VC/PE investors as fundamental best practices. But, the same cannot be said for Marketing. If anything, the function has become less defined. The disciplines and methodologies still present themselves as more art than science. Even the data-driven disciplines of demand generation, performance marketing and conversion rate optimization (CRO) leave much to be desired in the way of repeatable and scalable frameworks that can be understood and accepted by non-marketers as best practices. Perhaps that’s because no single book, article or case study (to my knowledge) has been published that has codified the approach in a way that has also driven adoption and validation by other marketers and business leaders. Or, perhaps it’s because the technologies and channels have evolved so quickly that there hasn’t been a moment to codify and rally around one set of frameworks. Or, it could be that, ironically, marketers are bad at communicating their work and its business impact to non-marketers. Regardless, I believe it needs to change and that the expectations and management of the Marketing function should actually mirror closely to that of Product in 6 key ways: Roadmapping Sprinting Shipping Measuring Learning Iterating Why is this important? I find that often marketers and the business are frustrated with each other. On the one hand, I hear from marketers that they can’t make progress on the big, needle-moving initiatives because they’re constantly being interrupted by business stakeholders—the CEO, sales counterparts, customer experience counterparts, etc.—with requests for help on what marketers interpret as time consuming tasks that don’t move the strategic needle or Marketing KPIs. On the other hand, I hear from business stakeholders that Marketing isn’t collaborative enough while at the same time complaining that Marketing isn’t producing good enough results. The following article aims to provide some guidance on how to resolve this friction by arguing for the importance and benefits of managing a Marketing team more like a Product team. In particular, this means implementing systems that enable the Marketing team to prioritize and focus on its strategic roadmap, while leaving room to support the inevitable last minute requests that the business has. What are the systems and frameworks you've used to manage Marketing teams effectively? https://lnkd.in/gyDvR-ia

In today's fast-paced market, agility isn't just a buzzword – it's a necessity. Did you know that effective agile marketing enables CMOs to pivot their strategies rapidly in response to new data? 📊✨ This adaptability allows companies to stay ahead of the competition while aligning closely with sales objectives. With modern tools like Trello and Asana, teams can maintain productivity and collaboration regardless of where they work. Embracing technologies such as AI and semantic SEO is crucial for navigating the digital landscape, especially in a cookieless future. What strategies are you finding most effective in adapting to market changes? Would love to hear your thoughts! 💬 #AgileMarketing #MarketingStrategy #DigitalTransformation #CMOInsights #DataDriven https://lnkd.in/gh-EH635

🚀 Transform Your Marketing Workflows! 🌟 Ready to take charge of your marketing strategies? Explore the latest MarTech Intelligence Report: "Marketing Work Management 2024" to unlock the secrets of efficient marketing operations! Discover how marketing work management platforms streamline global coordination, enhance reporting transparency, and optimize resource allocation for marketing teams. Benefits include: 🔸Efficient global coordination 🔸Transparent reporting 🔸Visual planning & resource allocation 🔸Seamless client communication 🔸Digital asset management & file sharing 🔸Improved cross-team collaboration 🔸Easy billable hours tracking 🔸Task accountability & automation 🔮 Stay ahead with AI integration Explore AI's impact on marketing work management, from workflow smoothing to generative content creation! Ready to revolutionize your marketing game? Check out the article and download the Intelligence Report 👉 https://lnkd.in/eaYwBYwc

Navigating the dynamic landscape of technology, decoding intricate data regulations, ensuring seamless multichannel customer experiences, and leading a diverse team – it seems like the challenges just keep coming, doesn't it? We get it – achieving marketing excellence for your organisation is no easy feat. That's why we've curated the quintessential resource to assist you in crafting the ultimate marketing academy. Join us in architecting your marketing academy as we bring together the essential elements of a comprehensive marketing capabilities programme in one strategic view. The Marketing Capabilities Periodic Table is your blueprint for creating a lasting impact and seamlessly integrating marketing prowess into your organisation's DNA. Designed to guide you through every stage of a marketing capability programme – from initial audit to academy design – our tool acts as a checklist for building effective marketing academies. It covers crucial elements, skills, tech requirements, and strategies for driving adoption and improving learning outcomes. The periodic table breaks down into five categories: 1️⃣ Assessment & Design: Craft an engaging marketing capability programme designed to address identified needs and implement with clear goals 2️⃣ Capabilities & Competencies: Explore a comprehensive list of individual and organisational skills and knowledge. Focus on core competencies, such as marketing strategy and data 3️⃣ People & Structure: Elevate organisational capabilities through strategic approaches – reskill, upskill, recruit, partner. Uncover the types of roles, job titles, and functions crucial for programme success 4️⃣ Operations & Enablement: Set the operational backbone for success, emphasising adoption and embedding. Discover the essentials for a robust and adaptable approach, including workflow optimisation and agile marketing practices 5️⃣ Tools & Technology: Craft an effective tech stack to wrap around your marketing capabilities vision. Explore tool types, learning technologies, and practices to manage them seamlessly Craft your marketing strategy by developing, adopting, and embedding capabilities across these critical elements. Download your copy - https://hubs.ly/Q02FyS5M0 #MarketingCapabilities #KeepUpgrading

Navigating the dynamic landscape of technology, decoding intricate data regulations, ensuring seamless multichannel customer experiences, and leading a diverse team – it seems like the challenges just keep coming, doesn't it? We get it – achieving marketing excellence for your organisation is no easy feat. That's why we've curated the quintessential resource to assist you in crafting the ultimate marketing academy. Join us in architecting your marketing academy as we bring together the essential elements of a comprehensive marketing capabilities programme in one strategic view. The Marketing Capabilities Periodic Table is your blueprint for creating a lasting impact and seamlessly integrating marketing prowess into your organisation's DNA. Designed to guide you through every stage of a marketing capability programme – from initial audit to academy design – our tool acts as a checklist for building effective marketing academies. It covers crucial elements, skills, tech requirements, and strategies for driving adoption and improving learning outcomes. The periodic table breaks down into five categories: 1️⃣ Assessment & Design: Craft an engaging marketing capability programme designed to address identified needs and implement with clear goals 2️⃣ Capabilities & Competencies: Explore a comprehensive list of individual and organisational skills and knowledge. Focus on core competencies, such as marketing strategy and data 3️⃣ People & Structure: Elevate organisational capabilities through strategic approaches – reskill, upskill, recruit, partner. Uncover the types of roles, job titles, and functions crucial for programme success 4️⃣ Operations & Enablement: Set the operational backbone for success, emphasising adoption and embedding. Discover the essentials for a robust and adaptable approach, including workflow optimisation and agile marketing practices 5️⃣ Tools & Technology: Craft an effective tech stack to wrap around your marketing capabilities vision. Explore tool types, learning technologies, and practices to manage them seamlessly Craft your marketing strategy by developing, adopting, and embedding capabilities across these critical elements. Download your copy - https://hubs.ly/Q02qQ50M0 #MarketingCapabilities #KeepUpgrading

Embracing Technological Evolution: Strategies for Digital Marketers In the dynamic world of digital marketing, staying ahead means embracing technological evolution. Yet, the fear of technological obsolescence can hold marketers back from exploring new opportunities and staying competitive. Here’s how to overcome this fear and thrive in a rapidly changing digital landscape. Fear of Technological Obsolescence: 1. Rapid Technological Advancements: Marketers fear falling behind as new technologies emerge, potentially making current strategies outdated. 2. Skill Gaps: Keeping pace with evolving technologies requires continuous learning and upskilling. 3. Integration Challenges: Adopting new technologies may pose integration challenges with existing systems. 4. Competitive Disadvantage: Failure to leverage cutting-edge technologies may result in a competitive disadvantage. Strategies to Embrace Technological Evolution: 1. Continuous Learning and Upskilling: - Invest in ongoing training programs and certifications to keep abreast of industry trends. 2. Stay Informed About Emerging Technologies: - Monitor industry publications and attend conferences to stay updated on emerging technologies. 3. Adopt Agile Marketing Practices: - Embrace agile methodologies to adapt to technological changes and market dynamics. 4. Leverage Marketing Automation: - Implement tools to streamline tasks and enhance workflow efficiencies. 5. Collaborate with IT and Data Teams: - Foster collaboration to ensure seamless integration of new technologies into strategies. 6. Pilot New Technologies: - Test new technologies on a smaller scale before full implementation. 7. Focus on Customer Experience (CX): - Prioritize technologies that enhance customer experience across digital touchpoints. 8. Monitor Industry Trends and Competitors: - Track competitor strategies related to digital marketing technologies. 9. Future-Proof Strategies: - Develop long-term strategies that anticipate technological advancements. 10. Cultivate a Culture of Innovation: - Encourage creativity and experimentation to implement innovative solutions. Overcoming the fear of technological obsolescence requires proactive learning and strategic planning. By implementing these strategies, digital marketers can navigate technological evolution confidently and drive meaningful results in the digital era. #DigitalMarketing #TechnologyTrends #Innovation #AgileMarketing #ContinuousLearning

🚀 Transform Your Marketing Strategy with Kare AI's AI Agent Swarm! 🚀 In the ever-evolving digital landscape, staying ahead in marketing requires more than just creativity—it demands innovation and efficiency. Enter Kare AI's AI Agent Swarm, a revolutionary tool that redefines marketing lifecycle management with its fully autonomous capabilities. Imagine a world where your marketing processes are streamlined, strategies are optimized, and your team is free to focus on what truly matters: strategic decision-making and creativity. 🔍 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗔𝗜 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Kare AI's AI Agent Swarm goes beyond traditional AI tools by managing the entire marketing lifecycle—from planning and execution to analysis and optimization. This means more effective campaigns, data-driven insights, and ultimately, better results. 🔗 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Whether you're using CRM systems like Salesforce or project management tools like Asana, AI Agent Swarm integrates effortlessly, ensuring a smooth transition and compatibility with your existing platforms. Plus, its customizable nature means it adapts to your unique marketing strategies and objectives. ⚙️ 𝗕𝗼𝗼𝘀𝘁 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆: By automating time-consuming tasks such as data analysis and campaign monitoring, AI Agent Swarm frees up valuable time for your team to focus on creative initiatives. This not only enhances productivity but also reduces the risk of human error, leading to more accurate insights and effective strategies. 🌟 𝗙𝘂𝘁𝘂𝗿𝗲-𝗣𝗿𝗼𝗼𝗳 𝗬𝗼𝘂𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: As technology evolves, so should your marketing strategies. Kare AI's AI Agent Swarm provides a future-proof solution that adapts to changing market conditions, ensuring your strategies remain relevant and effective. 🔒 𝗘𝘁𝗵𝗶𝗰𝗮𝗹 𝗔𝗜 𝗨𝘀𝗲: With a commitment to data privacy, security, and fairness, Kare AI ensures that its AI Agent Swarm operates responsibly, building trust and credibility in AI-driven marketing solutions. Ready to revolutionize your marketing efforts? Dive into our latest blog to explore how Kare AI's AI Agent Swarm can transform your marketing strategy and position your business for long-term success. #MarketingInnovation #AIinMarketing #FutureOfMarketing

The Evolution of Braze Teams: 🙋🏻 1 Braze Owner - Most often found in early stage start-ups and smaller teams. - Single-handedly owns Braze, running both strategy and execution. - Realistically, does not have the capacity to run a robust Lifecycle Marketing program and is putting out fires left and right. - Knowledge and historical context often undocumented; things moved way too fast, and before they knew it, there was too much information to unload in writing. 👯 2 Braze Owners - Typically divided into Strategy and Execution Owners - These two members should work very closely together; Strategic Owner initiates an idea, and Execution Owner provides any feedback on feasibility and lift - Works best if the two Owners have some familiarity with their counterpart's expertise: 1️⃣ Strategy Owner understands data structures, variable types, product requirements 2️⃣ Execution Owner understands Marketing best practices, end user experience, brand vision/direction ➕ Braze/MarTech Team - A Team dedicated to optimizing their Braze instance - World class organization, tagging structure, process, documentation. - Main goal is to look for new ways to improve and clean up their Braze dashboard to make it more easily usable/navigable for the Braze Execution Owners - Content Blocks, Email Templates, Staging vs Prod Workspaces, APIs, Webhooks, Message Extras, Liquid, Internal Groups, Segments, Query Builders, Report Builders, etc. Which team is yours? Where do you need the most support? Let us know how we can help!

Managing prompts can be hard. (𝘉𝘶𝘵 𝘪𝘵 𝘥𝘰𝘦𝘴𝘯'𝘵 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘦.) Just create a PromptOps tool in Notion. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 3 𝐌𝐄𝐆𝐀 𝐩𝐫𝐨𝐦𝐩𝐭𝐬 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐝𝐨 𝐬𝐨 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐞𝐚𝐦: ✍🏻 1. 𝐏𝐫𝐨𝐦𝐩𝐭: "Design a comprehensive plan for integrating a prompt management tool within Notion for {your company's} marketing team. Begin by explaining the need for prompt management and how it can streamline AI usage. Detail the initial setup steps, including creating a Notion workspace, setting up databases for different types of prompts (e.g., content creation, customer support, analytics), and defining key attributes like prompt categories, tags, and priority levels. Describe the process of inputting and organizing existing prompts, ensuring they are easily accessible and searchable. Explain how you would train your team to use this tool effectively, including conducting training sessions. Discuss how you would monitor usage and measure the success of this tool, using metrics like prompt utilization rates, response times, and user satisfaction." ✍🏻 2. 𝐏𝐫𝐨𝐦𝐩𝐭: "Create a detailed workflow for using a prompt management tool within Notion to handle the lifecycle of AI prompts in {your company's} marketing operations. Start by outlining the process of creating new prompts, including brainstorming sessions, initial drafting, and peer reviews. Explain how prompts are submitted to Notion, categorized, and tagged for easy retrieval. Detail the review and approval process, including criteria for evaluating prompt quality and relevance. Describe how approved prompts are deployed and monitored in real-time campaigns, including tools and methods for tracking performance and gathering feedback." ✍🏻 3. 𝐏𝐫𝐨𝐦𝐩𝐭: "Develop a strategy for using a prompt management tool within Notion to enhance collaboration and innovation in {your company's} marketing team. Start by explaining the benefits of centralized prompt management, including improved organization, transparency, and accessibility. Detail the steps for setting up collaborative features in Notion, such as shared databases, task assignments, and integrated communication channels. Describe how team members can contribute to prompt development, including submitting ideas, providing feedback, and tracking revisions. Discuss the use of Notion's project management features to plan, execute, and monitor prompt-related projects, including setting deadlines, assigning responsibilities, and tracking progress." Thoughts? --- ♻️ Hit repost to share with others! 🍊 Join 𝗧𝗵𝗲 𝗝𝘂𝗶𝗰𝗲𝗿, my weekly newsletter on using AI for productivity and I'll send you my 𝗙𝗥𝗘𝗘 𝗔𝗜 𝗕𝘂𝗻𝗱𝗹𝗲 𝙞𝙣𝙨𝙩𝙖𝙣𝙩𝙡𝙮: https://lnkd.in/ghmqfcfA #artificialintelligence #ai #chatgpt #chatgptprompts

Effective prompt management significantly enhances productivity by streamlining AI usage, ensuring easy access to organized and searchable prompts, and fostering collaboration within teams. It leads to improved organization, transparency, and accessibility, ultimately boosting efficiency and innovation in marketing operations.