AdtechBro - Digital Media Training & Consulting’s Post

Challenge for Marketers = Connecting programmatic campaigns with offline sales lift. Solution = ⬇️⏬⬇️⏬⬇️⏬⬇️ #programmaticcampaigns #instorevisits #StackAdapt #brandlift

The StackAdapt platform has many ways to measure your ad campaigns. Adding Foot traffic studies to your campaigns is a great way to measure in-store visits.

🌟 Unlock the Future of Ad Success with Facebook’s Flexible Format! 🌟 In the ever-evolving world of digital marketing, staying ahead means embracing the latest innovations. Facebook’s new Flexible Format is one such breakthrough that’s set to redefine how we approach ad creation and optimization. Whether you’re looking to boost engagement, streamline testing, or enhance your overall campaign performance, this tool offers a fresh perspective on ad success. Curious to learn more? Check out the points below! 👇 if you need help implementing these strategies. Contact us today to see how we can assist you in driving your marketing success. 🚀 #DigitalMarketing #FacebookAds #MarketingTips #AdStrategy

Discover the difference in ad viewability with Adnami vs. Google - and why it matters! 🌟 Our latest blog post highlights the key insights into how Adnami and Google measure in-view ads, helping you optimize your campaigns for better performance. 👉 Read more: https://lnkd.in/ddPq5Hx5 #DigitalAdvertising #AdTech #Viewability #AdPerformance #ConceptX #Adnami #Google

Are your ads truly making an impact, or just flying under the radar? One of marketing's toughest challenges is connecting programmatic campaigns with offline sales lift. This week, we announce our enhanced partnership with Adsquare, delivering a fully integrated, in-platform Footfall Attribution solution. Paired with Stackadapt Brand Lift, advertisers can more clearly bridge the gap between brand awareness, clicks, and customers walking through your doors. For brands with brick-and-mortar locations, this means clearer insights and smarter budget allocation decisions that maximize ROI. 🚀 Learn more about Brand Lift:  https://lnkd.in/ezAgJr77 Learn more about FootFall Attribution: https://lnkd.in/eVB7gsGS

Even if you are overwhelmed by digital ad challenges, you can still: 1. Gain insights into common issues 2. Learn expert solutions The barrier to entry has never been lower. And tiny steps compound over time. 🚀 Get Started For $799/month. Share if you agree! #DigitalAds #Growth

Environics Analytics today announced that Canadian publisher Postmedia Network Inc. has implemented LiveRamp's Authenticated Traffic Solution (ATS). Postmedia joins the growing list of publishers who are adopting ATS as a privacy-conscious way of bringing identity and addressability to the Canadian digital ecosystem. LiveRamp’s exclusive Canadian partnership with Environics Analytics, announced in May this year, enables Environics Analytics customers to use LiveRamp’s Data Collaboration Platform and activate anywhere their audiences are spending time, including publishers that have implemented the Authenticated Traffic Solution in Canada and across the world. ATS is a critical part of LiveRamp’s cookieless infrastructure, which also includes RampID, a durable, privacy-centric identifier that enables people-based advertising across any channel - including digital display, mobile web, mobile in-app, CTV and more.  You can read more about Environics Analytics’ partnership with LiveRamp here: https://lnkd.in/gQ42-Qct #DataCollaboration #Advertising #Marketing #DataDriven

🌐 Invibes integrates directly with a vast global network of premium publishers 🌍 🤔 How does it work? Our expansive cross-market media footprint is managed through a centralized, proprietary tech platform, enabling smooth and flexible campaign delivery on both national and international scales. 💡 Why does direct integration matter? Direct integration with publishers, powered by Invibes' advanced Supply Path Optimization, ensures a more efficient media buying process compared to indirect programmatic buying. This allows us to effectively reach the right audiences with high-impact advertising formats, precisely when and where they matter most. Discover how our global publisher network can amplify your digital advertising strategy, ensuring your message resonates with precision and impact. 🚀 https://lnkd.in/e2pYtEvM #DigitalMarketing #Advertising #Publisher #AdTech #InFeedAdvertising

According to US marketing and advertising leaders, curation is essential to maximizing ad placement in appropriate and high-quality contexts. In a study commissioned by Forrester on behalf of Equativ and Sharethrough, 53% report using curation as part of their cookieless strategy. 👉 Download the study to learn more about their plans to use curation to future-proof their adtech strategies: https://lnkd.in/eAVWyrwD #ForresterResearch #FutureProofAdvertising #AdvertisingInsights