ad:tech tokyo - アドテック東京’s Post

Retail media is projected to be a $61 billion business by the end of 2024 — double it's 2021 value. 📈 With e-commerce booming and digital ad spend rising fast, retailers are transforming into powerful omnichannel advertisers. The retail media revolution is here! As the digital marketing landscape evolves, the use of AI and AdTech in advertising campaigns is essential. Marketers must adapt to the shift away from third-party cookies and focus on audience-based strategies for greater impact. Leveraging first-party data and retail data is crucial for understanding consumer behavior and targeting effectively. All exciting stuff... Interesting read: ⬇ https://lnkd.in/e3ZvaZ7C #RetailMedia hashtag #DigitalMarketing hashtag #Ecommerce hashtag #AdvertisingTrends hashtag #Omnichannel

Bench Media’s Ori Gold: What Australian CMOs must get right about commerce media in 2025 The challenge for CMOs is not just to keep pace, but to rethink how they engage customers in a world where omnichannel isn’t optional, transparency is a non-negotiable, and first-party data is a brand’s most valuable asset.

Today, successful marketing hinges on understanding the interconnected buyer's journey, particularly starting with mobile data. T-Mobile Advertising Solutions showcases how leveraging mobile data as the cornerstone of an omnichannel approach not only drives success but also enhances user experiences across various touchpoints, leading to more personalized and effective campaigns. https://lnkd.in/entbTPGf

It’s time for brands to think beyond transactions and start creating memorable moments that resonate with consumers at every turn. The retail revolution is here, and the key to success lies in crafting strategic, data-driven experiences that captivate today’s shopper. Does your brand have a strategy to maximize this opportunity? #RMN, #omnichannel, #innovation

Today, successful marketing hinges on understanding the interconnected buyer's journey, particularly starting with mobile data. T-Mobile Advertising Solutions showcases how leveraging mobile data as the cornerstone of an omnichannel approach not only drives success but also enhances user experiences across various touchpoints, leading to more personalized and effective campaigns. https://lnkd.in/e_cpYDau

What are the advantages of a specialized DSP over an omnichannel DSP? In this article, AdExchanger highlights several platforms across a variety of categories, including DeepIntent's health DSP: https://bit.ly/3sxaNce

Your E-Commerce New Look and Opportunities In 2024 1️⃣  Shop 'til you tap: Imagine buying that cute outfit you saw on Instagram with just a tap. 2️⃣  Subscriptions on autopilot: From beauty products to pet food, subscriptions deliver convenience. 3️⃣  Mobile magic in your pocket: The future lies in the palm of your hand! From voice commands to AR filters that let you try on clothes virtually in a moment! 4️⃣  Talk is the new click: Voice assistants like Alexa are becoming your shopping assistants, letting you order with just your voice 5️⃣  Go green, win hearts: Eco-conscious consumers drive the demand for green products and ethical brands. Time to join the movement! 6️⃣  See it before you buy it: Visualize products in your space using augmented reality, bridging the gap between the digital and physical shopping experience. 7️⃣  Influencer marketing 2.0: Influencer marketing isn't going anywhere – but it's evolving in 2024. To stay ahead of the curve, brands need to focus. 8️⃣  Voice shopping's next level: In 2024, voice shopping will likely be more seamlessly integrated into consumers' daily lives. Other e-commerce trends for 2024 include: Unified omnichannel experiences AI-powered personalization Personalized customer service Frictionless checkout Embrace change and experiment! These trends are your compass, but your unique brand vision will chart the course. So, dive in, innovate, and get ready to conquer the exciting new e-commerce landscape in 2024! P.S. Want to dive deeper into specific trends or brainstorm how to implement them in your store? I'm here to help! Let's listen to your unique story.

Interesting read & a few insights im taking note regarding retail media for 2024: The transformation of RMNs into comprehensive 360-degree campaigns is changing how brands formulate their marketing strategies. Brands are capitalising on these developments in several ways. Another opportunity within RMNs is leveraging omnichannel products retailers offer. Brands can integrate marketing efforts across offsite channels like Meta and Google and in-store experiences. This integration provides a cohesive customer journey, from online discovery to in-store purchase, benefiting both the brand and the consumer. Placing ads on online retail platforms is highly effective because online shoppers already have a shopping mindset. Nearly nine in 10 (89%) consumers report paying attention to at least one type of retail media ad, and 86% of ecommerce shoppers say they have purchased a product from a retail media ad in the past year. #retail #retailmedia #ecommerce #bidmath #apac

Omnichannel, not Multichannel! The excellent work done by the Nexverse.ai team in scaling up our Ad Exchange platform has thrown light on a host of interesting insights, revealing the stark difference between omnichannel expectations and multichannel realities that advertisers face while implementing programmatic campaigns. With advancements in adtech, creating & executing a sound omnichannel programmatic strategy has become the focal point for advertisers.  Yet, the core remains:  Consumers expect it; Advertisers desire it; Publishers yearn for it. But true omnichannel programmatic strategies are still a distant reality. A deeper look into the adtech domain reveals a fragmented ecosystem where channel obsession overshadows cohesive strategies. Forrester defines omnichannel programmatic as ‘digitally sequencing advertising across channels, connected, relevant, and consistent with the customer’s lifecycle’. The essence here lies in integration and consistency, and not just multi-channel presence. As I have understood it, a "true" omnichannel approach needs to be based on the following principles:  🔹 Customer-Centric Approach: Understand customers deeply to tailor personalized experiences.  🔹 Integrated Data Management: Seamless data flow across channels to create a unified customer journey.  🔹 Consistent Messaging: Uniform brand messages across all platforms to build trust and reinforce identity. The numbers don’t lie. Omnichannel was the past, is the present, and will remain the future for both branding and performance advertisers, as evidenced by some revealing stats: Viewers are becoming increasingly omnichannel in their habits according to FreeWheel’s Video Marketplace Report, watching across a broad range of devices to access premium video content, including set-top-box video-on-demand (30%), mobile (29%), CTV (26%), and desktop (15%), and brands need to meet them where they watch. These data points throw light on a singular insight: Advertisers need to be everywhere their consumers are, and in a consistent, integrated fashion. At Nexverse.ai, we built our ad exchange on these principles, combining data, technology, and human-centric insights to revolutionize the programmatic space. Let's create seamless, personalized customer journeys that drive engagement and loyalty. #AdTech #Omnichannel #ProgrammaticAdvertising #DigitalMarketing #CustomerExperience #Innovation #NexverseAI #CustomerJourney #DataIntegration #BrandMessaging #ConsumerBehavior #TechInnovation #MediaConsumption #MarketingStrategy #AdTechTrends Virendra Gupta Umang Bedi

[[[Can Retail Media Unlock New Marketing Budgets?]]] Yes, if... [1] more data and insights are shared between retailers and brands; and [2] the buying and reporting experience is as good as (or better than) Google, Meta, and Amazon [[[Can Brands and Retailers fix Internal Silos?]]] Yes, if... cross-functional teams are assembled across both retailers [Retail Media, Merchandizing, Category] and advertisers [Brand, Trade, Shopper, Digital]. [[[Can Measurement and Metrics Improve?]]] Yes, but there will always be room for improvement (mature platforms like Google and Meta have existing metrics, measurement, and attribution challenges too). Folks at the IAB have helped the industry make strides here. Patience required. [[[Can Retailers Invest More to Deliver on the Promise of Instore?]]] Yes, but significant investment in "digitizing [in-store] surfaces at the checkout aisle, endcaps, smart carts, and cooler doors" will be required. Most common path to in-store media monetization is from onsite sponsored products to onsite display / video to off-site via DSP / Social then in-store digital. [[[How can advertisers choose from the proliferation of RMNs?]]] Data quality / transparency and scale are key ingredients when brands select RMN investments. A test and learn approach is required. [[[What should RMNs do?]]] Clearly define what makes you different from your competitors. Positioning is key for driving interest from advertisers (why should they care about what you do?). The above points are an overly simplified summary of Colin Lewis's recently published report, "The State of Retail Media in Mid-2024." Access to the full report in 1st comment. #retailmedia #measurement #collaboration #omnichannel