ad:tech tokyo - アドテック東京’s Post

Quick marketing tip if you are just starting your brand! Focus on acquisition → Reach the right audience Prioritize activation → Ensure product / service is market fit Emphasize retention → Build long-term relationships Implement the AARRR framework for sustainable brand growth = build an unforgettable brand people obsess over. The AARRR way flips traditional marketing upside down It's about earning attention, not Buying it, and   Nurturing relationships over chasing transactions. P.S. If you find this useful then share it with others to grow as well.

2 Speed Marketing & Bothism rules

Enter the world of Infinity Marketing Team, LLC (IMT), where creativity meets innovation to redefine the boundaries of technology and art. Led by CEO Chad Tons, IMT's exceptional Creative & In-House Innovation team is known for its groundbreaking work that captivates audiences and impresses clients. "At IMT, our creative and innovation team remains at the forefront of both technology and art," affirms Chad Tons. With a relentless drive to push the envelope, IMT's Innovation team develops Intellectual Property that seamlessly integrates clients' latest offerings with emerging technologies, creating captivating experiences that leave a lasting impression. Discover more about the cutting-edge work and visionary approach of Infinity Marketing Team in the latest issue of Digital First Magazine. Explore how IMT is shaping the future of marketing through creativity, innovation, and a commitment to excellence. Uncover the story: https://lnkd.in/g-TtqqVj #InfinityMarketingTeam #Innovation #CreativeMarketing #Technology #Art #MarketingCampaigns #DigitalFirst #VisionaryLeadership #ExceptionalCreativity

“Business has only two functions – marketing and innovation.” – Milan Kundera In today’s fast-paced world, the core pillars of success remain unchanged: Marketing and Innovation. - Marketing ensures that your audience knows your story, connects with your brand, and chooses your product. - Innovation keeps your solutions relevant, creating new value that meets evolving customer needs. Together, they drive growth, keep you competitive, and inspire the future. Without marketing, your innovations might never reach the right audience. Without innovation, your marketing might lack a compelling message.

Absolutely enthralled by Aude Gandon's visionary leadership and transformation strategy for Nestlé's marketing in the digital age, as highlighted in her candid discussion with Decca Aitkenhead. Aude’s emphasis on the magical blend of creativity and technology strikes a deep chord with me. Creativity, as she rightly points out, is the essence that breathes life into marketing, turning the mundane into memorable experiences. In a world rapidly reshaped by AI and digital platforms, it's this creative spirit that sets brands apart, making them resonate with consumers on a personal level. Tech, likened to the indispensable 'plumbing' behind the scenes, underscores the importance of a solid foundation that supports and amplifies creative endeavors. Yet, it's the human touch, the spark of creativity, that truly captivates and engages. As we navigate the digital terrain, embracing the vast possibilities AI offers, it's crucial to remember that these tools are enablers, not replacements, of the creative process. They provide us with unprecedented opportunities to innovate and connect, but the soul of marketing remains distinctly human. Gandon’s approach, focusing on empowering creativity while harnessing the power of digital tools and AI, offers a blueprint for the future of marketing. It’s a future where technology amplifies creative potential, leading to more personalized, engaging, and meaningful brand experiences. I'm particularly inspired by the initiative to gather global teams under the Creative Pulse program, fostering a culture that places creativity at the forefront of marketing efforts. This, coupled with the strategic acquisition of first-party data, underlines the importance of understanding and engaging with the consumer on a deeper level. In a landscape evolving at the speed of light, the balance between creativity and technology has never been more crucial. Aude Gandon’s leadership and vision for Nestlé not only pave the way for its transformation but also serve as a beacon for marketers everywhere to reimagine what's possible in the digital age. Here's to the magic of creativity and the endless possibilities that technology and AI bring to the table! #MarketingLeadership #DigitalTransformation #CreativityInMarketing #TechInnovation #AIinMarketing

For years, I've collaborated with international agencies, using Cultural Insight as a key market research method. Major brands across the industries consistently rely on Semiotics and Cultural Insights to shape future brand strategies and communication campaigns. Yet, for many brands and agencies—especially in Central and Eastern Europe (CEE)—these methodologies are still unfamiliar or not integrated into their research toolkit. With summer behind us and a fresh "back-to-school" mindset, it's the perfect time to highlight why Semiotics & Cultural Insight is so vital for brands (before even more money is wasted on ineffective campaigns).

The Keystone of Digital Marketing: Message Consistency Across Platforms Where the average consumer navigates through a multitude of social media platforms daily, maintaining message consistency has never been more vital. As professionals and brands, how we articulate our message across various channels directly impacts our brand's perception, credibility, and trustworthiness. Message consistency is not merely about repeating the same content verbatim across platforms; it's about ensuring that the core message, tone, and values are coherent and aligned, whether on LinkedIn, Instagram, Facebook, or Twitter. This strategic coherence helps in building a strong, recognizable brand identity that resonates with audiences, irrespective of the platform they prefer. By harmonizing our messages, we foster a seamless brand experience, making it easier for our audience to understand, relate to, and trust our brand. This approach not only enhances brand recall but also significantly contributes to building a loyal community across platforms. Let's commit to ensuring our communication is consistently compelling, irrespective of where it is viewed. After all, in the vast digital landscape, consistency is the key that unlocks brand loyalty and trust. #BrandConsistency #DigitalMarketing #SocialMediaStrategy #BrandLoyalty Trulu Digital

It is not just important to ensure a DIGITAL PRESENCE; what is also important is steering the digital presence in the right way that is through STRATEGIC MARKETING EFFORTS. WHY IS THIS IMPORTANT? This is extremely important as STRATEGY provides a ROADMAP that is A CLEAR DIRECTION which helps a brand owner in the following manner: 1. Identify the target audience based on the respective digital platforms 2. Provide and promote relatable content w.r.t. respective digital channels or digital media. 3. Promotion across digital channels helps in creating brand awareness. 4. It definitely saves resources, provides insights and helps in customer engagement. 5. It also helps brand owners adapt to dynamic market changes. 6. It helps in facing the competition and steers a brand owner ahead of its competition.

I've spoken to countless founders who come asking about their GTM without thinking of brand/brand strategy as the first step into GTM. Here's the problem with that 1. The integration never happens and GTM drives brand, when it should be the other way around. When you do your brand strategy you get core answers to 'what is my audience looking for' and 'where can I differentiate enough to be recognized' - it's not about spilling your brand across channels, it's always been and has been and will be about targeted efforts to crack customers - where they are. Not the other way around. 2. GTM relies on consistency, and for that you need to do brand - or you'll end up with inconsistent messaging and a brand that's shallow - leading to a lack of customer trust 3. So many founders think GTM = social media, marketplaces and ads - the ROI in that if you don't have your brand in place is not measurable because you're going to be sending out mixed messaging so instead of doing A/B testing - you're A/B/C/D testing as and when you like 4. Pushing for sales at the cost of brand trust - bad decisions IMHO for every single founder and their brand. Something to think about too. 5. I've also heard from investors that brands that don't have their brand in place struggle with GTM and cracking the market because differentiation is low and resonance is also at an all time low In summary, Brand sets the stage, defining the company's heart, promise, and market position. GTM ensures every market interaction reinforces the brand's promise. #VanshiChats 🧿💜 Want to chat brand strategy+GTM for your brand? DM/Comment here and let's see how TFL can help your brand start, scale and gather customer love.

💬 #Mindshare Matters: Boosting #Brand #Impact! 💬 📊 Companies that build brand value see higher sales and returns, yet many marketers struggle to show their brand investment's impact. 🧠 Why Mindshare? The stronger your brand's mindshare, the higher the purchasing intent. 📈 S-Curve Growth: Initial heavy investment pays off, but maintenance is cheaper. Focus on total impressions and target demand spaces. 🔍 Measuring Success: Tools like BCG’s First Fast Response (FFR) can lift mindshare by 10-20 points. 💡 Key Tips: 1. Go big in a smaller footprint. 2. Use all exposure forms (direct, indirect, paid). 3. Invest consistently for long-term growth. 📣 It’s time for a new approach! Measure mindshare, refine efforts, and maximize your brand’s impact! 📣 #MarketingStrategy #Branding #Sales #StrongerTogether